WPP News & Events

Federal Trade Commission announced that the agency and a coalition of states, took action today to "stop collusion between the nation's largest advertising agencies that distorted America's modern public square." Starting in 2018, advertising agencies WPP (WPP), Publicis (PUBGY) and Dentsu "unlawfully colluded to impose common 'brand safety' standards across the digital advertising industry, according to the FTC's complaint. The ad agencies, together with Omnicom (OMC) and Interpublic Group (IPG), operated through trade associations to establish a common "Brand Safety Floor" to target "misinformation," according to the FTC. To resolve the FTC's charges, the ad agencies have agreed to a proposed order that will stop the alleged coordinated conduct and prevent similar conduct from occurring in the future, the FTC says.

The Federal Trade Commission is in discussions with several major advertising firms on a possible settlement to resolve an investigation into whether they breached federal antitrust laws by coordinating boycotts against platforms including Elon Musk's X, the Wall Street Journal's Suzanne Vranica reports, citing people familiar with the matter. The agency began the probe, focused on whether the companies engaged in anticompetitive practices by collectively withholding ad dollars from certain sites, by seeking information from ad companies including Publicis Group (PUBGY), WPP (WPP), Dentus (DNTUF), Havas (HVNVY) and Horizon Media.

WPP (WPP) announced the appointment of Anne-Isabelle Choueiri as Chief Transformation Officer. In this newly created role, Anne-Isabelle will be responsible for designing, implementing and embedding the operations that underpin Elevate28, WPP's three-year growth plan unveiled in February 2026. She will spearhead initiatives that foster innovation and efficiency to transform WPP's integrated offer to clients - aligned with the company's mission to become the trusted growth partner for the world's leading brands - ensuring that the company shows up differently with agile, outcome-driven solutions that deliver measurable growth. She joins WPP from The Estee Lauder Companies (EL), where she led enterprise-wide strategic initiatives, including shaping the company's "One ELC" operating model and transforming its enterprise marketing, data and analytics capabilities.