Should I Buy WPP? WPP 2026 Analysis

Should You Buy WPP PLC (WPP) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Hold

Latest Price

20.710

1 Day change

-2.17%

52 Week Range

49.120

Analysis Updated At

2026/01/26

WPP PLC is not a strong buy for a beginner investor with a long-term strategy at this time. The technical indicators suggest a bearish trend, and there are no significant positive catalysts or trading signals to support immediate investment. While the options data indicates a bullish sentiment, the lack of strong financial performance data, recent downgrades in analyst price targets, and neutral insider/hedge fund activity make it prudent to hold off on investing in WPP for now.

Technical Analysis

The MACD histogram is negative (-0.172) and contracting, indicating bearish momentum. The RSI is neutral at 55.068, and the moving averages are bearish (SMA_200 > SMA_20 > SMA_5). Key resistance and support levels are R1: 23.284, S1: 20.782. The stock is trading near its pivot point of 22.033, suggesting limited upward momentum.

Options Data

Bullish

Open Interest Put-Call Ratio

Bullish

Option Volume Put-Call Ratio

The low put-call ratios indicate bullish sentiment in the options market. However, implied volatility is high (47.74) with a 91.6 IV percentile, suggesting elevated uncertainty.

Technical Summary

Sell

Buy

Positive Catalysts

WPP's partnership with Moyom Biotechnology to enhance global brand positioning for Aphranel could provide long-term growth opportunities.

Neutral/Negative Catalysts

Recent analyst downgrades in price targets and bearish technical indicators suggest limited short-term upside. Neutral insider and hedge fund activity also indicate a lack of strong institutional confidence.

Financial Performance

No financial performance data available for assessment.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Recent analyst ratings have been neutral to bearish. Morgan Stanley and JPMorgan lowered their price targets on WPP, maintaining Equal Weight and Neutral ratings, respectively. Deutsche Bank lowered its price target but maintained a Buy rating.

Analyst Rating

Wall Street analysts forecast WPP stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for WPP is 0 USD with a low forecast of 0 USD and a high forecast of 0 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

Buy

Hold

Sell

Current: 21.170

Low

Averages

High

Current: 21.170

Low

Averages

High

Morgan Stanley

Laura Metayer

Equal Weight

downgrade

AI Analysis

2026-01-09

Reason

Morgan Stanley

Laura Metayer

Price Target

AI Analysis

2026-01-09

downgrade

Equal Weight

Reason

Morgan Stanley analyst Laura Metayer lowered the firm's price target on WPP to 365 GBp from 410 GBp and keeps an Equal Weight rating on the shares.

JPMorgan

Neutral

downgrade

2025-12-10

Reason

JPMorgan

Price Target

2025-12-10

downgrade

Neutral

Reason

JPMorgan lowered the firm's price target on WPP to 350 GBp from 360 GBp and keeps a Neutral rating on the shares.

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WPP Should I Buy

WPP Should I Buy

Should You Buy WPP PLC (WPP) Today? Analysis, Price Targets, and 2026 Outlook.

Technical Analysis

Options Data

Technical Summary

Positive Catalysts

Neutral/Negative Catalysts

Financial Performance

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

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