Wheels Up Launches Personalized Customer Engagement Model
Wheels Up (UP) launched a concierge-level customer engagement model that aims to deliver individualized, portfolio-wide travel solutions for any trip, from anywhere, to any destination in the world. The company has unified its full range of customer offerings under a single brand and organizational structure. Wheels Up's newly integrated commercial model will provide a single, personalized team to manage private aviation membership, global private charter, group charter, and hybrid private-commercial itineraries through a strategic partnership with Delta Air Lines (DAL). These organizational changes bring together the Wheels Up and Air Partner brands in the U.S., which were previously supported by separate sales, marketing, account management, and service delivery organizations, as well as separate back-end platforms and processes. Under the new structure, customers are paired with sales and service teams that own the relationship and support the customer end-to-end on every trip. The integrated teams are responsible for sales, booking, trip support, and service coordination across every phase of the journey. The new structure also aligns with the regional and industry sector structure of Delta Air Lines. All U.S. private jet and group charter services will now operate under the Wheels Up brand. The U.K. and the rest of the world are anticipated to follow in the coming months. Cargo services will continue to operate under the Air Partner brand.