Should I Buy UP? UP 2026 Analysis

Should You Buy Wheels Up Experience Inc (UP) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Hold

Latest Price

0.690

1 Day change

-0.29%

52 Week Range

3.500

Analysis Updated At

2026/01/26

Wheels Up Experience Inc. (UP) is not a strong buy for a beginner long-term investor at this time. Despite some operational improvements and positive news, the company's financial performance remains weak, with declining revenue and negative gross margins. Additionally, insider selling and lack of strong trading signals suggest caution. For now, holding off on investing is recommended.

Technical Analysis

The MACD is above zero and positively contracting, indicating a mild bullish trend. However, the RSI is neutral at 38.732, and moving averages are converging, showing no strong directional signal. The stock is trading below the pivot level (0.922), with key support at 0.699 and resistance at 1.145.

Options Data

Bullish

Open Interest Put-Call Ratio

Bullish

Option Volume Put-Call Ratio

Technical Summary

Sell

Buy

Positive Catalysts

Wheels Up has achieved operational improvements, including 14 consecutive days without flight cancellations and six perfect completion days during the peak holiday season.
The company has appointed PGA Tour professional Ben Griffin as a brand ambassador, which could enhance brand visibility and attract new clients.

Neutral/Negative Catalysts

Insiders are selling heavily, with a 665.39% increase in selling activity over the past month.
Financial performance remains weak, with declining revenue (-4.34% YoY) and negative gross margins (-109.45% YoY).
Stock trend analysis predicts a potential decline of -3.42% in the next week and -6.19% in the next month.

Financial Performance

In Q3 2025, Wheels Up reported a revenue decline of -4.34% YoY to $185.49M. Net income improved by 45.03% YoY but remains negative at -$83.73M. EPS improved by 50% YoY to -0.12, but gross margin dropped significantly to -0.71 (-109.45% YoY), indicating poor profitability.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Citi recently raised the price target slightly from $17.40 to $17.50 and maintained a Buy rating, citing strong Q3 results. However, this optimism is not reflected in the stock's technical or financial performance.

Analyst Rating

Wall Street analysts forecast UP stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for UP is 0 USD with a low forecast of 0 USD and a high forecast of 0 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

Buy

Hold

Sell

Current: 0.693

Low

Averages

High

Current: 0.693

Low

Averages

High

Citi

Buy

maintain

AI Analysis

2025-12-04

Reason