Wheels Up Launches Personalized Customer Engagement Model
Wheels Up (UP) launched a concierge-level customer engagement model that aims to deliver individualized, portfolio-wide travel solutions for any trip, from anywhere, to any destination in the world. The company has unified its full range of customer offerings under a single brand and organizational structure. Wheels Up's newly integrated commercial model will provide a single, personalized team to manage private aviation membership, global private charter, group charter, and hybrid private-commercial itineraries through a strategic partnership with Delta Air Lines (DAL). These organizational changes bring together the Wheels Up and Air Partner brands in the U.S., which were previously supported by separate sales, marketing, account management, and service delivery organizations, as well as separate back-end platforms and processes. Under the new structure, customers are paired with sales and service teams that own the relationship and support the customer end-to-end on every trip. The integrated teams are responsible for sales, booking, trip support, and service coordination across every phase of the journey. The new structure also aligns with the regional and industry sector structure of Delta Air Lines. All U.S. private jet and group charter services will now operate under the Wheels Up brand. The U.K. and the rest of the world are anticipated to follow in the coming months. Cargo services will continue to operate under the Air Partner brand.
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Wheels Up Launches Integrated Aviation Engagement Model
- Market Model Integration: Wheels Up launches a new customer engagement model in partnership with Delta Air Lines, integrating private aviation membership, charter, and group charter services to enhance customer experience and deliver personalized solutions.
- Brand Unification: The company consolidates the Wheels Up and Air Partner brands into a single organizational structure, eliminating previously separate sales and service teams, thereby improving operational efficiency and strengthening customer relationship management.
- Customer Service Optimization: Under the new model, customers are paired with dedicated sales and service teams responsible for support throughout every phase of their journey, ensuring consistent high-quality service that enhances customer satisfaction and loyalty.
- Global Expansion Plan: All U.S. private jet and group charter services will now operate under the Wheels Up brand, with plans to expand to the U.K. and other regions in the coming months, thereby strengthening the company's competitive position in the global aviation market.
Wheels Up Launches Integrated Aviation Engagement Model
- Market Model Integration: Wheels Up has launched a personalized customer engagement model by integrating its global aviation platform, aimed at enhancing customer experience and strengthening market competitiveness.
- Brand Unification: The company has consolidated all customer services under a single brand, streamlining sales, marketing, and service processes, thereby improving operational efficiency and increasing customer satisfaction.
- Strategic Partnership: The collaboration with Delta Air Lines enables Wheels Up to offer a more comprehensive suite of aviation solutions, further solidifying its leadership position in the private aviation market.
- Team Collaboration Enhancement: Under the new structure, customers are paired with dedicated sales and service teams to ensure consistent high-quality service throughout every journey, thereby enhancing customer loyalty.
