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SMPL Overview

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$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
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Intellectia

Loading chart...

High
12.670
Open
12.420
VWAP
12.28
Vol
1.63M
Mkt Cap
1.10B
Low
12.020
Amount
19.95M
EV/EBITDA(TTM)
6.01
Total Shares
90.49M
EV
1.43B
EV/OCF(TTM)
8.22
P/S(TTM)
0.87
The Simply Good Foods Company is a consumer-packaged food and beverage company. The Company's portfolio brands include Quest, Atkins, and OWYN, which offer a variety of nutritional snacks and beverages, including high-protein chips, bars, ready-to-drink (RTD) shakes, powders, low sugar, low-carb sweets, and baked goods. Its nutritious snacking platform consists of brands that specialize in providing products for consumers that follow certain nutritional philosophies and health-and-wellness trends. The Quest brand is for consumers seeking a variety of protein-rich foods and beverages that also limit sugars and simple carbohydrates. The Atkins brand is for those following a low-carbohydrate lifestyle or seeking to manage weight or blood sugar levels. The OWYN brand is for consumers seeking protein-rich beverages that are plant-based and tested for the top nine allergens that also limit sugars and simple carbohydrates.
Show More

Events Timeline

(ET)
2026-04-21
07:20:00
Simply Good Foods Announces Cost Savings Plan, Expected Annual Savings of $17 Million
select
2026-04-21
07:20:00
Company Executive Leadership Team Restructuring and New Appointments
select

News

Fool
9.5
03:06 AMFool
PinnedSimply Good Foods Faces Challenges in Turnaround Potential
  • Declining Performance: As of June 16, Simply Good Foods' stock has plummeted 62% over the past year, indicating repeated misses against revenue expectations that have eroded investor confidence and led to a cautious market outlook on its future performance.
  • Reduced Advertising Budget: The company disclosed in its Q2 earnings report that it would cut advertising spending for the Atkins brand due to waning consumer interest in its low-carb, high-protein messaging, which will make future performance comparisons more challenging and could impact the brand's market competitiveness.
  • Acquisition Success: The 2024 acquisition of OWYN has resulted in a 52% year-over-year sales increase, demonstrating strong brand performance; if management can stabilize the Atkins brand while continuing to drive growth in OWYN and Quest segments, the overall business turnaround may be achievable.
  • Market Confidence Lacking: Despite Simply Good Foods being priced at a low 7.1 times earnings, indicating potential undervaluation, the increase in short interest from 4.8% to 8.2% suggests a lack of confidence in a smooth recovery, prompting investors to carefully consider its role as a speculative position in a diversified portfolio.
NASDAQ.COM
4.5
04:03 AMNASDAQ.COM
Simply Good Foods Faces Turnaround Challenges
  • Significant Price Drop: Simply Good Foods has seen its stock price plummet by 62% over the past year, with a forward P/E ratio of 7.1 and a free cash flow P/E of 7.8, indicating market skepticism about its growth prospects, which could undermine investor confidence.
  • Brand Positioning Shift: Management is repositioning the Atkins brand as a complement to GLP-1 weight-loss drugs rather than a competitor, which may attract consumers using these medications, but could struggle to boost sales in the short term.
  • Advertising Budget Cuts: Due to weakened consumer interest in the Atkins low-carb, high-protein message, the company plans to continue “right-sizing” its Atkins advertising budget for the rest of 2026, potentially diminishing the brand's competitive edge in the market.
  • Acquisition Success: The 2024 acquisition of OWYN has resulted in a 52% year-over-year sales increase, and if management can stabilize Atkins while OWYN and Quest segments continue to grow, the anticipated turnaround may still be achievable.
stocktwits
6.0
06-03stocktwits
Oil Inflation Intensifies Pressure on Food Sector
  • Rising Oil Prices Impact Costs: Bernstein's analysis indicates that sustained oil inflation is driving up freight, agricultural, and packaging costs, which is expected to further compress profit margins for food companies amid increasing global economic uncertainty.
  • Health Trends Apply Pressure: The rise of GLP-1 drugs and the 'Make America Healthy Again' movement are shifting consumer preferences, posing significant challenges for traditional packaged food companies, forcing them to adapt their product strategies to meet new consumer demands.
  • Rating Downgrades Affect Stock Prices: Bernstein downgraded Campbell Soup, Conagra Brands, General Mills, and Kraft Heinz to 'Underperform', leading to a general decline in their stock prices during pre-market trading, reflecting market concerns about their future performance.
  • Market Sentiment is Bearish: According to Stocktwits data, sentiment for Kraft Heinz is extremely bearish, while General Mills and Simply Good Foods also show bearish sentiment, indicating a lack of investor confidence in the packaged food sector, which exacerbates downward pressure on stock prices.
Globenewswire
7.0
06-03Globenewswire
Simply Good Foods Under Investigation for Securities Fraud
  • Significant Stock Drop: Simply Good Foods' stock plummeted over 18% from $14.41 to $11.80 following its Q2 2026 earnings report on April 9, indicating severe market concerns regarding its financial health.
  • Poor Financial Performance: The company reported net sales of $326 million, a 9.4% year-over-year decline, and revised its 2026 guidance down to a range of -10% to -7%, highlighting significant growth challenges ahead.
  • Product Quality Issues: During the earnings call, the CEO acknowledged that the expansion of OWYN products faced challenges due to quality issues and poor marketing execution, which negatively impacted consumer acceptance and sales performance.
  • Legal Investigation Initiated: Bleichmar Fonti & Auld LLP has launched an investigation into potential securities fraud by Simply Good Foods, focusing on whether misleading statements were made regarding the success of its distribution expansion, potentially harming investors.
Globenewswire
7.0
05-29Globenewswire
Simply Good Foods Under Investigation for Securities Fraud
  • Significant Stock Drop: Simply Good Foods' stock plummeted over 18% from $14.41 to $11.80 following its Q2 2026 earnings report on April 9, indicating severe market concerns regarding its performance, particularly related to product quality and execution issues.
  • Poor Financial Performance: The company reported net sales of $326 million for Q2, a 9.4% year-over-year decline, and revised its 2026 guidance down to a range of -10% to -7%, highlighting significant challenges in expanding its Quest and OWYN product lines.
  • Legal Investigation Initiated: Bleichmar Fonti & Auld LLP has launched an investigation into Simply Good Foods, focusing on whether the company made false and misleading statements regarding its distribution expansion, which may have harmed investor interests and exacerbated market anxiety.
  • Impairment Charge Disclosure: The company revealed a $249 million impairment charge, largely due to a challenging fiscal year 2026 and updated revenue projections, underscoring its vulnerability and uncertainty in a competitive market landscape.
Globenewswire
7.0
05-27Globenewswire
Simply Good Foods Under Investigation for Securities Fraud
  • Significant Stock Drop: Simply Good Foods' stock plummeted over 18% from $14.41 to $11.80 following its Q2 2026 earnings report on April 9, indicating severe market concerns regarding its financial performance and future outlook.
  • Poor Sales Performance: The company reported net sales of $326 million, a 9.4% year-over-year decline, and lowered its 2026 guidance to a range of -10% to -7%, highlighting pressures in market competition and declining product acceptance.
  • Product Quality Issues: The CEO noted that the expansion of OWYN products faced “quality issues” affecting taste and consumer acceptance, which not only impacted sales but could also damage brand reputation, exacerbating investor anxiety.
  • Legal Investigation Initiated: Bleichmar Fonti & Auld LLP has launched an investigation into Simply Good Foods for potential securities fraud, focusing on whether misleading statements were made regarding the success of its Quest and OWYN product distribution expansion, potentially exposing investors to legal risks.
Wall Street analysts forecast SMPL stock price to rise
10 Analyst Rating
Wall Street analysts forecast SMPL stock price to rise
4 Buy
6 Hold
0 Sell
Moderate Buy
Current: 0.000
sliders
Low
22.00
Averages
27.25
High
35.00
Current: 0.000
sliders
Low
22.00
Averages
27.25
High
35.00
Bernstein
Outperform
to
Market Perform
downgrade
$17 -> $12
AI Analysis
2026-06-03
Reason
Bernstein
Price Target
$17 -> $12
AI Analysis
2026-06-03
downgrade
Outperform
to
Market Perform
Reason
Bernstein downgraded Simply Good Foods to Market Perform from Outperform with a price target of $12, down from $17. The firm reduced the stock's multiple to reflect concerns around the Atkins turnaround and Quest performance.
UBS
Neutral
maintain
$13 -> $12
2026-06-02
Reason
UBS
Price Target
$13 -> $12
2026-06-02
maintain
Neutral
Reason
UBS lowered the firm's price target on Simply Good Foods to $12 from $13 and keeps a Neutral rating on the shares. The firm updated its expectations across Food to reflect demand trends and inflation, the analyst tells investors in a research note.
Unlock Full Analyst Thesis, Get the complete breakdown of rating reason for SMPL
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Valuation Metrics

The current forward P/E ratio for Simply Good Foods Co (SMPL.O) is 7.63, compared to its 5-year average forward P/E of 19.54. For a more detailed relative valuation and DCF analysis to assess Simply Good Foods Co's fair value, Click here.

Forward PE

The forward P/E ratio is a valuation metric that divides a company's current stock price by its estimated future earnings per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average PE
19.54
Current PE
7.63
Overvalued PE
25.04
Undervalued PE
14.04

Forward EV/EBITDA

The forward EV/EBITDA ratio is a valuation metric that divides a company's enterprise value (EV) by its estimated future earnings before interest, taxes, depreciation, and amortization (EBITDA) over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average EV/EBITDA
14.26
Current EV/EBITDA
6.94
Overvalued EV/EBITDA
17.37
Undervalued EV/EBITDA
11.14

Forward PS

The forward P/S ratio is a valuation metric that divides a company's current stock price by its estimated future sales (or revenue) per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average PS
2.51
Current PS
0.88
Overvalued PS
3.19
Undervalued PS
1.83

Financials

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Whales Holding SMPL

S
Shapiro Capital Management LLC
Holding
SMPL
+23.26%
3M Return

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Frequently Asked Questions

What is Simply Good Foods Co (SMPL) stock price today?

The current price of SMPL is 12.14 USD — it has decreased -3.27

What is Simply Good Foods Co (SMPL)'s business?

The Simply Good Foods Company is a consumer-packaged food and beverage company. The Company's portfolio brands include Quest, Atkins, and OWYN, which offer a variety of nutritional snacks and beverages, including high-protein chips, bars, ready-to-drink (RTD) shakes, powders, low sugar, low-carb sweets, and baked goods. Its nutritious snacking platform consists of brands that specialize in providing products for consumers that follow certain nutritional philosophies and health-and-wellness trends. The Quest brand is for consumers seeking a variety of protein-rich foods and beverages that also limit sugars and simple carbohydrates. The Atkins brand is for those following a low-carbohydrate lifestyle or seeking to manage weight or blood sugar levels. The OWYN brand is for consumers seeking protein-rich beverages that are plant-based and tested for the top nine allergens that also limit sugars and simple carbohydrates.

What is the price predicton of SMPL Stock?

Wall Street analysts forecast SMPL stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for SMPL is27.25 USD with a low forecast of 22.00 USD and a high forecast of 35.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

What is Simply Good Foods Co (SMPL)'s revenue for the last quarter?

Simply Good Foods Co revenue for the last quarter amounts to 326.01M USD, decreased -9.35

What is Simply Good Foods Co (SMPL)'s earnings per share (EPS) for the last quarter?

Simply Good Foods Co. EPS for the last quarter amounts to -1.73 USD, decreased -580.56

How many employees does Simply Good Foods Co (SMPL). have?

Simply Good Foods Co (SMPL) has 328 emplpoyees as of June 18 2026.

What is Simply Good Foods Co (SMPL) market cap?

Today SMPL has the market capitalization of 1.10B USD.