Market Trends Analysis for Simply Good Foods Company

The Simply Good Foods Company is a consumer packaged food and beverage company. The Company's product portfolio consists primarily of protein bars, ready-to-drink (RTD) shakes, sweet and salty snacks, and confectionery products marketed under the Atkins, Quest and OWYN brands. The Quest brand is for consumers seeking a variety of protein-rich foods and beverages that also limit sugars and simple carbohydrates. The Atkins brand is for those following a low-carbohydrate lifestyle or seeking to manage weight or blood sugar levels. The OWYN brand is for consumers seeking protein-rich beverages that are plant-based and tested for the top nine allergens that also limit sugars and simple carbohydrates. Its OWYN RTD shakes and powders do not contain gluten, dairy, soy, eggs, nuts, tree nuts, are low in sugar, and contain prebiotic fiber. It distributes its products in major retail channels, primarily in North America, as well as through e-commerce, convenience, specialty, and other channels.