Simply Good Foods Company Rating Analysis
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 05 2026
0mins
Should l Buy SMPL?
Source: Yahoo Finance
- Rating Reaffirmation and Price Target: Morgan Stanley reaffirmed a Hold rating on Simply Good Foods Company on January 21, setting a price target of $24.00, indicating a cautious outlook despite market divergence on future performance.
- Bullish Rating and CEO Return: Stifel Nicolaus assigned a Buy rating with a $32 price target on January 20, believing Joe Scalzo's return will enhance performance in the Quest and Atkins brands, particularly in non-salty snacks.
- Financial Flexibility and Strategic Actions: Stifel highlighted the financial flexibility of Simply Good Foods as a key factor supporting its optimistic rating, noting modest leverage on the balance sheet that allows for strategic actions, including a disciplined M&A approach to bolster growth potential.
- Gradual Profitability Recovery: Profitability for Simply Good Foods is expected to gradually recover, with margins projected to rebound towards the high-30% range, supporting a healthier balance between earnings growth and reinvestment, thereby reinforcing the Buy rating.
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Analyst Views on SMPL
Wall Street analysts forecast SMPL stock price to rise
10 Analyst Rating
4 Buy
6 Hold
0 Sell
Moderate Buy
Current: 15.010
Low
22.00
Averages
27.25
High
35.00
Current: 15.010
Low
22.00
Averages
27.25
High
35.00
About SMPL
The Simply Good Foods Company is a consumer packaged food and beverage company. The Company's product portfolio consists primarily of protein bars, ready-to-drink (RTD) shakes, sweet and salty snacks, and confectionery products marketed under the Atkins, Quest and OWYN brands. The Quest brand is for consumers seeking a variety of protein-rich foods and beverages that also limit sugars and simple carbohydrates. The Atkins brand is for those following a low-carbohydrate lifestyle or seeking to manage weight or blood sugar levels. The OWYN brand is for consumers seeking protein-rich beverages that are plant-based and tested for the top nine allergens that also limit sugars and simple carbohydrates. Its OWYN RTD shakes and powders do not contain gluten, dairy, soy, eggs, nuts, tree nuts, are low in sugar, and contain prebiotic fiber. It distributes its products in major retail channels, primarily in North America, as well as through e-commerce, convenience, specialty, and other channels.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Quest Nutrition Launches New Products and Event with Sophie Cunningham
- New Product Launch: Quest Nutrition introduces the Quest Stacks Bars and Crispy Protein Chips, with each bar containing 20g of protein and 3g of net carbs, designed to meet athletes' nutritional needs while maintaining great taste, which is expected to attract more health-conscious consumers.
- Marketing Initiative: Partnering with professional basketball player Sophie Cunningham, Quest Nutrition will host a social-first series called The Grand Try, showcasing USA Rugby athletes' competitive performances, aimed at enhancing brand visibility and appealing to younger consumers.
- Product Features: Quest Stacks Bars feature a five-layer structure for a rich texture experience, while the new Crispy Protein Chips offer 11-12g of protein per serving, positioning them as strong competitors in the healthy snack market, likely driving sales growth.
- Sales Channel Expansion: The new products will be available on Amazon starting March 18, with nationwide retail expansion in April, allowing Quest Nutrition to enhance market penetration and meet consumer demand through a multi-channel sales strategy.
See More
Quest Launches New Products and Hosts The Grand Try Competition
- New Product Launch: Quest Nutrition partners with professional basketball player Sophie Cunningham to introduce Quest Stacks Bars and Crispy Protein Chips, with each bar containing 20g of protein and 3g of net carbs, designed to meet athletes' nutritional needs while maintaining taste and texture.
- Marketing Initiative: Cunningham will host the social-first series 'The Grand Try,' showcasing USA Rugby athletes in high-energy challenges aimed at attracting younger consumers and enhancing brand visibility through engaging content.
- Sales Channels: Quest Stacks Bars will be available on Amazon starting March 18, with nationwide retail expansion in April, while Crispy Protein Chips will roll out at select Walmart locations from March 2, with nationwide availability expected by April 15.
- Brand Strategic Positioning: Quest Nutrition aims to strengthen its market position as a sports nutrition brand through innovative products and social media initiatives, catering to consumer demand for healthy and delicious snacks, thereby driving sales growth.
See More
Market Trends Analysis for Simply Good Foods Company
- Market Insights: The Motley Fool Scoreboard episode features expert analysts discussing market dynamics for Simply Good Foods Company, providing in-depth insights into future investment opportunities that help investors navigate potential market shifts.
- Investment Opportunities: The discussion highlights stock prices from January 21, 2026, emphasizing the company's growth potential in the health food sector, which may attract long-term investors looking for promising stocks.
- Expert Opinions: Analysts share their perspectives on Simply Good Foods Company's future performance, pointing out how the company can leverage innovative products to enhance its market share in a competitive landscape.
- Video Content Recommendation: Viewers are encouraged to watch the episode video for more detailed information on Simply Good Foods Company and its market strategies, further enhancing their understanding and confidence in investing in the company.
See More
Investment Insights on Simply Good Foods Company
- Market Trend Analysis: In the latest Motley Fool video, analysts discuss market trends surrounding Simply Good Foods, noting that while the company did not make the list of the top 10 recommended stocks, it still presents potential investment opportunities, reflecting market interest in its future performance.
- Return Comparison: The average return of Motley Fool Stock Advisor stands at 951%, significantly outperforming the S&P 500's 194%, indicating that investors should be cautious in stock selection, especially since Simply Good Foods was not included in the recommended list.
- Industry Competition Dynamics: The video highlights a company described as an 'Indispensable Monopoly' providing critical technology to Nvidia and Intel, showcasing the challenges Simply Good Foods faces in a competitive market, prompting investors to consider its industry positioning.
- Investor Community Engagement: Motley Fool encourages investors to join its community to share experiences and insights, and although Simply Good Foods was not recommended, participants can still gain valuable market insights and investment strategies.
See More
Congressional Trading Activity Insights
- Small-Cap Focus: Congressman Tim Moore has made multiple trades in 2025, including purchasing shares of Genprex, a gene therapy company with a market cap of $5.2 million, indicating a continued interest in small-cap stocks that may influence investor confidence in this sector.
- Significant Trade Amounts: Moore's three purchases of Genprex totaled between $31,000 and $115,000, reflecting his optimism about the company despite its recent poor performance, which could attract the attention of other investors.
- Investment in Simply Good Foods: Moore also bought shares of Simply Good Foods, with investments ranging from $30,000 to $100,000, despite the company's stock price dropping 53% over the past 52 weeks, highlighting the potential for high-risk investments.
- Outstanding Trading Performance: Moore was recognized as the top-performing member of Congress for stock trades in 2025, achieving a 52% return that significantly outperformed the S&P 500's 16.6% gain, which may draw more investors to his trading strategies.
See More
Simply Good Foods Company Rating Analysis
- Rating Reaffirmation and Price Target: Morgan Stanley reaffirmed a Hold rating on Simply Good Foods Company on January 21, setting a price target of $24.00, indicating a cautious outlook despite market divergence on future performance.
- Bullish Rating and CEO Return: Stifel Nicolaus assigned a Buy rating with a $32 price target on January 20, believing Joe Scalzo's return will enhance performance in the Quest and Atkins brands, particularly in non-salty snacks.
- Financial Flexibility and Strategic Actions: Stifel highlighted the financial flexibility of Simply Good Foods as a key factor supporting its optimistic rating, noting modest leverage on the balance sheet that allows for strategic actions, including a disciplined M&A approach to bolster growth potential.
- Gradual Profitability Recovery: Profitability for Simply Good Foods is expected to gradually recover, with margins projected to rebound towards the high-30% range, supporting a healthier balance between earnings growth and reinvestment, thereby reinforcing the Buy rating.
See More
Quest Nutrition Launches New Products and Event with Sophie Cunningham
- New Product Launch: Quest Nutrition introduces the Quest Stacks Bars and Crispy Protein Chips, with each bar containing 20g of protein and 3g of net carbs, designed to meet athletes' nutritional needs while maintaining great taste, which is expected to attract more health-conscious consumers.
- Marketing Initiative: Partnering with professional basketball player Sophie Cunningham, Quest Nutrition will host a social-first series called The Grand Try, showcasing USA Rugby athletes' competitive performances, aimed at enhancing brand visibility and appealing to younger consumers.
- Product Features: Quest Stacks Bars feature a five-layer structure for a rich texture experience, while the new Crispy Protein Chips offer 11-12g of protein per serving, positioning them as strong competitors in the healthy snack market, likely driving sales growth.
- Sales Channel Expansion: The new products will be available on Amazon starting March 18, with nationwide retail expansion in April, allowing Quest Nutrition to enhance market penetration and meet consumer demand through a multi-channel sales strategy.
See More
Quest Launches New Products and Hosts The Grand Try Competition
- New Product Launch: Quest Nutrition partners with professional basketball player Sophie Cunningham to introduce Quest Stacks Bars and Crispy Protein Chips, with each bar containing 20g of protein and 3g of net carbs, designed to meet athletes' nutritional needs while maintaining taste and texture.
- Marketing Initiative: Cunningham will host the social-first series 'The Grand Try,' showcasing USA Rugby athletes in high-energy challenges aimed at attracting younger consumers and enhancing brand visibility through engaging content.
- Sales Channels: Quest Stacks Bars will be available on Amazon starting March 18, with nationwide retail expansion in April, while Crispy Protein Chips will roll out at select Walmart locations from March 2, with nationwide availability expected by April 15.
- Brand Strategic Positioning: Quest Nutrition aims to strengthen its market position as a sports nutrition brand through innovative products and social media initiatives, catering to consumer demand for healthy and delicious snacks, thereby driving sales growth.
See More
Market Trends Analysis for Simply Good Foods Company
- Market Insights: The Motley Fool Scoreboard episode features expert analysts discussing market dynamics for Simply Good Foods Company, providing in-depth insights into future investment opportunities that help investors navigate potential market shifts.
- Investment Opportunities: The discussion highlights stock prices from January 21, 2026, emphasizing the company's growth potential in the health food sector, which may attract long-term investors looking for promising stocks.
- Expert Opinions: Analysts share their perspectives on Simply Good Foods Company's future performance, pointing out how the company can leverage innovative products to enhance its market share in a competitive landscape.
- Video Content Recommendation: Viewers are encouraged to watch the episode video for more detailed information on Simply Good Foods Company and its market strategies, further enhancing their understanding and confidence in investing in the company.
See More
Investment Insights on Simply Good Foods Company
- Market Trend Analysis: In the latest Motley Fool video, analysts discuss market trends surrounding Simply Good Foods, noting that while the company did not make the list of the top 10 recommended stocks, it still presents potential investment opportunities, reflecting market interest in its future performance.
- Return Comparison: The average return of Motley Fool Stock Advisor stands at 951%, significantly outperforming the S&P 500's 194%, indicating that investors should be cautious in stock selection, especially since Simply Good Foods was not included in the recommended list.
- Industry Competition Dynamics: The video highlights a company described as an 'Indispensable Monopoly' providing critical technology to Nvidia and Intel, showcasing the challenges Simply Good Foods faces in a competitive market, prompting investors to consider its industry positioning.
- Investor Community Engagement: Motley Fool encourages investors to join its community to share experiences and insights, and although Simply Good Foods was not recommended, participants can still gain valuable market insights and investment strategies.
See More
Congressional Trading Activity Insights
- Small-Cap Focus: Congressman Tim Moore has made multiple trades in 2025, including purchasing shares of Genprex, a gene therapy company with a market cap of $5.2 million, indicating a continued interest in small-cap stocks that may influence investor confidence in this sector.
- Significant Trade Amounts: Moore's three purchases of Genprex totaled between $31,000 and $115,000, reflecting his optimism about the company despite its recent poor performance, which could attract the attention of other investors.
- Investment in Simply Good Foods: Moore also bought shares of Simply Good Foods, with investments ranging from $30,000 to $100,000, despite the company's stock price dropping 53% over the past 52 weeks, highlighting the potential for high-risk investments.
- Outstanding Trading Performance: Moore was recognized as the top-performing member of Congress for stock trades in 2025, achieving a 52% return that significantly outperformed the S&P 500's 16.6% gain, which may draw more investors to his trading strategies.
See More
Simply Good Foods Company Rating Analysis
- Rating Reaffirmation and Price Target: Morgan Stanley reaffirmed a Hold rating on Simply Good Foods Company on January 21, setting a price target of $24.00, indicating a cautious outlook despite market divergence on future performance.
- Bullish Rating and CEO Return: Stifel Nicolaus assigned a Buy rating with a $32 price target on January 20, believing Joe Scalzo's return will enhance performance in the Quest and Atkins brands, particularly in non-salty snacks.
- Financial Flexibility and Strategic Actions: Stifel highlighted the financial flexibility of Simply Good Foods as a key factor supporting its optimistic rating, noting modest leverage on the balance sheet that allows for strategic actions, including a disciplined M&A approach to bolster growth potential.
- Gradual Profitability Recovery: Profitability for Simply Good Foods is expected to gradually recover, with margins projected to rebound towards the high-30% range, supporting a healthier balance between earnings growth and reinvestment, thereby reinforcing the Buy rating.
See More
