RCKY News & Events

Reports Q revenue $124.4M, two estimates $122.4M. "The momentum we experienced in our business last year carried over into 2026, driving net sales growth of approximately 9% for the second consecutive quarter," said Jason Brooks, Chairman, President and Chief Executive Officer. "Our first quarter top-line performance was driven by continued strength in XTRATUF and Muck across selling channels, combined with robust demand online for our entire brand portfolio. Profitability was in line with our expectations as we anticipated higher sourcing variances, mainly as a result of increased tariffs of approximately $7.1 million in the first quarter of 2026 compared to the year-ago-period. These tariffs were partially offset with strong full-price selling, channel mix, and our mitigation actions last year, namely raising prices and diversifying our sourcing, including leveraging our own manufacturing facilities. Moving forward, the impact from higher tariffs begins to lessen in the second quarter which, along with current top-line trends, provides a clear path back to gross margins in the low 40 percent range and improvement in profitability over the second half of the year."

Guidefitter announced an expanded partnership with Rocky Brands. Building on a successful relationship established with Rocky Boots in 2021, two additional brands from the Rocky portfolio - The Original Muck Boot Company and XTRATUF - have now joined the Guidefitter platform.

Reports Q4 revenue $139.7M, two estimates $134.1M. "We concluded 2025 with our highest quarterly net sales growth rate for the year in the fourth quarter, reflecting the momentum that has been building in our business," said Jason Brooks, Chairman, President and Chief Executive Officer. "Our performance during the key holiday selling season was highlighted by strong demand in our direct-to-consumer channel led by XTRATUF, which delivered nearly triple digit sales growth online. These results contributed to a very good year for our Company, especially considering the industry headwinds caused by higher tariffs and deteriorating U.S. consumer sentiment. I am incredibly proud of how our organization responded to these challenges, especially the work leveraging our manufacturing facilities to diversify our sourcing, which helped offset a portion of the impact from higher tariffs and should provide margin tailwinds over the long term. At the same time, the strong response to our brands and merchandise offerings even as we selectively raised prices underscores the power of our brand portfolio and our success developing compelling, innovative footwear that resonates with consumers. We are encouraged by our recent performance and believe that the accomplishments from this past year have us well positioned to capitalize on the growth opportunities we believe exist in 2026 and beyond."