Guidefitter Expands Partnership with Rocky Brands
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 02 2026
0mins
Should l Buy RCKY?
Guidefitter announced an expanded partnership with Rocky Brands. Building on a successful relationship established with Rocky Boots in 2021, two additional brands from the Rocky portfolio - The Original Muck Boot Company and XTRATUF - have now joined the Guidefitter platform.
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Analyst Views on RCKY
Wall Street analysts forecast RCKY stock price to fall
1 Analyst Rating
1 Buy
0 Hold
0 Sell
Moderate Buy
Current: 43.890
Low
42.00
Averages
42.00
High
42.00
Current: 43.890
Low
42.00
Averages
42.00
High
42.00
About RCKY
Rocky Brands, Inc. is a designer, manufacturer and marketer of footwear and apparel marketed under a portfolio of brand names, including Rocky, Georgia Boot, Durango, Lehigh, The Original Muck Boot Company, XTRATUF and Ranger. Its segments include Wholesale, Retail and Contract Manufacturing. Its Wholesale segment includes sales of footwear and accessories to several classifications of retailers, including sporting goods stores, outdoor specialty stores, online retailers, marine stores, independent retailers, mass merchants, retail uniform stores and specialty safety shoe stores. Its Retail segment includes direct sales of its products to consumers through its e-commerce Websites, third-party marketplaces, its Rocky Outdoor Gear Store and Lehigh businesses. Its Contract Manufacturing segment includes sales to the United States Military, private label sales and any sales to customers in which it is contracted to manufacture or source a specific footwear product for a customer.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Guidefitter Expands Partnership with Rocky Brands to Include Muck and XTRATUF
- Partnership Expansion: Guidefitter has deepened its collaboration with Rocky Brands, which began in 2021, by adding The Original Muck Boot Company and XTRATUF to its platform, significantly enhancing brand influence in the outdoor industry.
- User Network Growth: Through Guidefitter, Muck and XTRATUF will engage directly with over 194,000 verified outdoor professionals, leveraging this extensive network to boost brand trust and user engagement.
- Increased Brand Confidence: Rocky Brands has shown growing confidence in the Guidefitter platform, believing it can effectively drive brand engagement and market performance, particularly in the outdoor footwear sector.
- Market Impact: Guidefitter currently supports over 325 brands across hunting, fishing, and outdoor recreation, showcasing its leadership position in outdoor recreation technology.
See More
Warning Signals for Overbought Stocks in Consumer Discretionary Sector
- Overbought Stock Warning: As of February 26, 2026, Rocky Brands Inc (NASDAQ:RCKY) and Tri Pointe Homes Inc (NYSE:TPH) are flagged as overbought in the consumer discretionary sector, with RSI indicators exceeding 70, indicating potential short-term pullback risks.
- Momentum Indicator Analysis: The RSI, a momentum indicator that compares a stock's strength on up days versus down days, aids traders in assessing short-term performance, and the current overbought status may prompt investors to reassess their holding strategies.
- Market Reaction Expectations: The emergence of overbought signals may lead investors to adopt a cautious stance regarding the future performance of these stocks, potentially impacting short-term trading volumes and price volatility, which could shift market sentiment.
- Investor Strategy Adjustments: Given the current overbought conditions, investors may need to consider adjusting their portfolios to reduce risk exposure in anticipation of potential market corrections, ensuring capital safety.
See More
Rocky Brands Reports Q4 Revenue and Profit Beat Amid Strong Demand
- Strong Performance: Rocky Brands reported Q4 revenue of $139.7 million, a 9.1% increase year-over-year, exceeding market expectations and indicating robust demand during the holiday season, particularly with XTRATUF's online sales nearly tripling.
- Net Income Growth: The company posted a net income of $6.5 million, or $0.86 per share, significantly up from $4.8 million and $0.64 per share last year, with adjusted earnings reaching $0.94, surpassing analyst expectations by $0.46, reflecting enhanced profitability.
- Margin Pressure: Despite a gross margin of $57.7 million, representing 41.3% of net sales, the margin decreased by 20 basis points year-over-year, primarily due to rising tariffs impacting wholesale margins, indicating ongoing cost pressures.
- Debt Management: Total debt at the end of the quarter stood at $122.6 million, down 4.7% from $128.7 million a year ago, demonstrating the company's progress in managing debt effectively, which supports future financial flexibility.
See More
Rocky Brands Reports Strong Q4 2025 Earnings Growth Amid Challenges
- Significant Sales Growth: Rocky Brands achieved net sales of $139.7 million in Q4 2025, reflecting a 9.1% year-over-year increase, marking the highest growth rate in over three years, demonstrating resilience amid high tariffs and declining consumer sentiment.
- Strong Retail Channel Performance: Retail sales surged 30.8% to $57 million, driven by robust holiday season performance and rapid growth of the XTRATUF brand, with e-commerce nearly achieving triple-digit growth, further solidifying the company's competitive position in the market.
- Optimistic Future Outlook: Management anticipates a revenue increase of approximately 6% in 2026, with retail growth expected to outpace wholesale, while gross margins are projected to remain similar to 2025 despite facing around $10 million in IEEPA tariff pressures.
- Increased Market Investment: The company plans to boost marketing expenditures, particularly in digital and social media, to drive brand growth, with management expressing optimism about future retail channel performance, although uncertainties regarding tariffs and consumer environment persist.
See More
Rocky Brands Q4 Earnings Exceed Expectations
- Strong Earnings Performance: Rocky Brands reported a Q4 non-GAAP EPS of $0.94, beating expectations by $0.46, which highlights a significant improvement in profitability and boosts investor confidence.
- Robust Revenue Growth: The company achieved revenue of $139.72 million, a 9.1% year-over-year increase, surpassing market expectations by $5.67 million, indicating strong performance amid recovering market demand.
- Positive Stock Reaction: Following the earnings report, Rocky Brands' shares rose by 14.51% in after-hours trading, reflecting investor optimism about the company's performance and potentially enhancing market expectations for future growth.
- Cash Flow Challenges: Despite the earnings beat, declining free cash flow limits the company's short-term growth potential, prompting investors to monitor this financial metric's impact on future strategic decisions.
See More
Rocky Brands Scheduled to Announce Q4 Earnings on February 24
- Earnings Announcement Schedule: Rocky Brands is set to release its Q4 earnings on February 24 after market close, with a consensus EPS estimate of $0.48, reflecting a significant year-over-year decline of 59.7%, which may negatively impact stock performance.
- Revenue Expectations: The anticipated revenue for Q4 is $134.05 million, representing a modest year-over-year increase of 4.7%, indicating a slow recovery in market demand that could affect future growth strategies.
- Historical Performance Review: Over the past two years, Rocky Brands has beaten EPS estimates 63% of the time and revenue estimates 63% of the time, demonstrating relative stability in financial forecasting, but the ability to maintain this trend going forward remains uncertain.
- Cash Flow Situation: According to Seeking Alpha's analysis, declining free cash flow limits Rocky Brands' upside potential in the short term, which may lead to diminished investor confidence in the company's future performance and affect shareholder returns.
See More
Guidefitter Expands Partnership with Rocky Brands to Include Muck and XTRATUF
- Partnership Expansion: Guidefitter has deepened its collaboration with Rocky Brands, which began in 2021, by adding The Original Muck Boot Company and XTRATUF to its platform, significantly enhancing brand influence in the outdoor industry.
- User Network Growth: Through Guidefitter, Muck and XTRATUF will engage directly with over 194,000 verified outdoor professionals, leveraging this extensive network to boost brand trust and user engagement.
- Increased Brand Confidence: Rocky Brands has shown growing confidence in the Guidefitter platform, believing it can effectively drive brand engagement and market performance, particularly in the outdoor footwear sector.
- Market Impact: Guidefitter currently supports over 325 brands across hunting, fishing, and outdoor recreation, showcasing its leadership position in outdoor recreation technology.
See More
Warning Signals for Overbought Stocks in Consumer Discretionary Sector
- Overbought Stock Warning: As of February 26, 2026, Rocky Brands Inc (NASDAQ:RCKY) and Tri Pointe Homes Inc (NYSE:TPH) are flagged as overbought in the consumer discretionary sector, with RSI indicators exceeding 70, indicating potential short-term pullback risks.
- Momentum Indicator Analysis: The RSI, a momentum indicator that compares a stock's strength on up days versus down days, aids traders in assessing short-term performance, and the current overbought status may prompt investors to reassess their holding strategies.
- Market Reaction Expectations: The emergence of overbought signals may lead investors to adopt a cautious stance regarding the future performance of these stocks, potentially impacting short-term trading volumes and price volatility, which could shift market sentiment.
- Investor Strategy Adjustments: Given the current overbought conditions, investors may need to consider adjusting their portfolios to reduce risk exposure in anticipation of potential market corrections, ensuring capital safety.
See More
Rocky Brands Reports Q4 Revenue and Profit Beat Amid Strong Demand
- Strong Performance: Rocky Brands reported Q4 revenue of $139.7 million, a 9.1% increase year-over-year, exceeding market expectations and indicating robust demand during the holiday season, particularly with XTRATUF's online sales nearly tripling.
- Net Income Growth: The company posted a net income of $6.5 million, or $0.86 per share, significantly up from $4.8 million and $0.64 per share last year, with adjusted earnings reaching $0.94, surpassing analyst expectations by $0.46, reflecting enhanced profitability.
- Margin Pressure: Despite a gross margin of $57.7 million, representing 41.3% of net sales, the margin decreased by 20 basis points year-over-year, primarily due to rising tariffs impacting wholesale margins, indicating ongoing cost pressures.
- Debt Management: Total debt at the end of the quarter stood at $122.6 million, down 4.7% from $128.7 million a year ago, demonstrating the company's progress in managing debt effectively, which supports future financial flexibility.
See More
Rocky Brands Reports Strong Q4 2025 Earnings Growth Amid Challenges
- Significant Sales Growth: Rocky Brands achieved net sales of $139.7 million in Q4 2025, reflecting a 9.1% year-over-year increase, marking the highest growth rate in over three years, demonstrating resilience amid high tariffs and declining consumer sentiment.
- Strong Retail Channel Performance: Retail sales surged 30.8% to $57 million, driven by robust holiday season performance and rapid growth of the XTRATUF brand, with e-commerce nearly achieving triple-digit growth, further solidifying the company's competitive position in the market.
- Optimistic Future Outlook: Management anticipates a revenue increase of approximately 6% in 2026, with retail growth expected to outpace wholesale, while gross margins are projected to remain similar to 2025 despite facing around $10 million in IEEPA tariff pressures.
- Increased Market Investment: The company plans to boost marketing expenditures, particularly in digital and social media, to drive brand growth, with management expressing optimism about future retail channel performance, although uncertainties regarding tariffs and consumer environment persist.
See More
Rocky Brands Q4 Earnings Exceed Expectations
- Strong Earnings Performance: Rocky Brands reported a Q4 non-GAAP EPS of $0.94, beating expectations by $0.46, which highlights a significant improvement in profitability and boosts investor confidence.
- Robust Revenue Growth: The company achieved revenue of $139.72 million, a 9.1% year-over-year increase, surpassing market expectations by $5.67 million, indicating strong performance amid recovering market demand.
- Positive Stock Reaction: Following the earnings report, Rocky Brands' shares rose by 14.51% in after-hours trading, reflecting investor optimism about the company's performance and potentially enhancing market expectations for future growth.
- Cash Flow Challenges: Despite the earnings beat, declining free cash flow limits the company's short-term growth potential, prompting investors to monitor this financial metric's impact on future strategic decisions.
See More
Rocky Brands Scheduled to Announce Q4 Earnings on February 24
- Earnings Announcement Schedule: Rocky Brands is set to release its Q4 earnings on February 24 after market close, with a consensus EPS estimate of $0.48, reflecting a significant year-over-year decline of 59.7%, which may negatively impact stock performance.
- Revenue Expectations: The anticipated revenue for Q4 is $134.05 million, representing a modest year-over-year increase of 4.7%, indicating a slow recovery in market demand that could affect future growth strategies.
- Historical Performance Review: Over the past two years, Rocky Brands has beaten EPS estimates 63% of the time and revenue estimates 63% of the time, demonstrating relative stability in financial forecasting, but the ability to maintain this trend going forward remains uncertain.
- Cash Flow Situation: According to Seeking Alpha's analysis, declining free cash flow limits Rocky Brands' upside potential in the short term, which may lead to diminished investor confidence in the company's future performance and affect shareholder returns.
See More
