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RCKY Overview

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$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
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High
44.830
Open
42.860
VWAP
43.86
Vol
77.43K
Mkt Cap
330.78M
Low
42.860
Amount
3.40M
EV/EBITDA(TTM)
8.83
Total Shares
7.54M
EV
450.52M
EV/OCF(TTM)
27.64
P/S(TTM)
0.69
Rocky Brands, Inc. is a designer, manufacturer and marketer of footwear and apparel marketed under a portfolio of brand names, including Rocky, Georgia Boot, Durango, Lehigh, The Original Muck Boot Company, XTRATUF and Ranger. Its segments include Wholesale, Retail and Contract Manufacturing. Its Wholesale segment includes sales of footwear and accessories to several classifications of retailers, including sporting goods stores, outdoor specialty stores, online retailers, marine stores, independent retailers, mass merchants, retail uniform stores and specialty safety shoe stores. Its Retail segment includes direct sales of its products to consumers through its e-commerce Websites, third-party marketplaces, its Rocky Outdoor Gear Store and Lehigh businesses. Its Contract Manufacturing segment includes sales to the United States Military, private label sales and any sales to customers in which it is contracted to manufacture or source a specific footwear product for a customer.
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Events Timeline

(ET)
2026-04-02
08:10:00
Guidefitter Expands Partnership with Rocky Brands
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2026-02-24 (ET)
2026-02-24
16:40:00
Company Approves Share Repurchase Program Up to $7.5 Million
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2026-02-24
16:40:00
Rocky Brands Up 19% to $39.70 After Q4 Results
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2026-02-24
16:40:00
Company Reports Q4 Revenue of $139.7M Exceeding Estimates
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2025-10-28 (ET)
2025-10-28
16:13:30
Rocky Brands announces Q3 earnings per share of 96 cents, surpassing estimates of 90 cents.
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2025-07-29 (ET)
2025-07-29
16:14:31
Rocky Brands reports Q2 adjusted EPS 55c, two estimates 25c
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News

PRnewswire
7.5
04-02PRnewswire
Guidefitter Expands Partnership with Rocky Brands to Include Muck and XTRATUF
  • Partnership Expansion: Guidefitter has deepened its collaboration with Rocky Brands, which began in 2021, by adding The Original Muck Boot Company and XTRATUF to its platform, significantly enhancing brand influence in the outdoor industry.
  • User Network Growth: Through Guidefitter, Muck and XTRATUF will engage directly with over 194,000 verified outdoor professionals, leveraging this extensive network to boost brand trust and user engagement.
  • Increased Brand Confidence: Rocky Brands has shown growing confidence in the Guidefitter platform, believing it can effectively drive brand engagement and market performance, particularly in the outdoor footwear sector.
  • Market Impact: Guidefitter currently supports over 325 brands across hunting, fishing, and outdoor recreation, showcasing its leadership position in outdoor recreation technology.
Benzinga
2.0
02-26Benzinga
Warning Signals for Overbought Stocks in Consumer Discretionary Sector
  • Overbought Stock Warning: As of February 26, 2026, Rocky Brands Inc (NASDAQ:RCKY) and Tri Pointe Homes Inc (NYSE:TPH) are flagged as overbought in the consumer discretionary sector, with RSI indicators exceeding 70, indicating potential short-term pullback risks.
  • Momentum Indicator Analysis: The RSI, a momentum indicator that compares a stock's strength on up days versus down days, aids traders in assessing short-term performance, and the current overbought status may prompt investors to reassess their holding strategies.
  • Market Reaction Expectations: The emergence of overbought signals may lead investors to adopt a cautious stance regarding the future performance of these stocks, potentially impacting short-term trading volumes and price volatility, which could shift market sentiment.
  • Investor Strategy Adjustments: Given the current overbought conditions, investors may need to consider adjusting their portfolios to reduce risk exposure in anticipation of potential market corrections, ensuring capital safety.
seekingalpha
9.5
02-25seekingalpha
Rocky Brands Reports Q4 Revenue and Profit Beat Amid Strong Demand
  • Strong Performance: Rocky Brands reported Q4 revenue of $139.7 million, a 9.1% increase year-over-year, exceeding market expectations and indicating robust demand during the holiday season, particularly with XTRATUF's online sales nearly tripling.
  • Net Income Growth: The company posted a net income of $6.5 million, or $0.86 per share, significantly up from $4.8 million and $0.64 per share last year, with adjusted earnings reaching $0.94, surpassing analyst expectations by $0.46, reflecting enhanced profitability.
  • Margin Pressure: Despite a gross margin of $57.7 million, representing 41.3% of net sales, the margin decreased by 20 basis points year-over-year, primarily due to rising tariffs impacting wholesale margins, indicating ongoing cost pressures.
  • Debt Management: Total debt at the end of the quarter stood at $122.6 million, down 4.7% from $128.7 million a year ago, demonstrating the company's progress in managing debt effectively, which supports future financial flexibility.
seekingalpha
9.5
02-25seekingalpha
Rocky Brands Reports Strong Q4 2025 Earnings Growth Amid Challenges
  • Significant Sales Growth: Rocky Brands achieved net sales of $139.7 million in Q4 2025, reflecting a 9.1% year-over-year increase, marking the highest growth rate in over three years, demonstrating resilience amid high tariffs and declining consumer sentiment.
  • Strong Retail Channel Performance: Retail sales surged 30.8% to $57 million, driven by robust holiday season performance and rapid growth of the XTRATUF brand, with e-commerce nearly achieving triple-digit growth, further solidifying the company's competitive position in the market.
  • Optimistic Future Outlook: Management anticipates a revenue increase of approximately 6% in 2026, with retail growth expected to outpace wholesale, while gross margins are projected to remain similar to 2025 despite facing around $10 million in IEEPA tariff pressures.
  • Increased Market Investment: The company plans to boost marketing expenditures, particularly in digital and social media, to drive brand growth, with management expressing optimism about future retail channel performance, although uncertainties regarding tariffs and consumer environment persist.
seekingalpha
9.5
02-24seekingalpha
Rocky Brands Q4 Earnings Exceed Expectations
  • Strong Earnings Performance: Rocky Brands reported a Q4 non-GAAP EPS of $0.94, beating expectations by $0.46, which highlights a significant improvement in profitability and boosts investor confidence.
  • Robust Revenue Growth: The company achieved revenue of $139.72 million, a 9.1% year-over-year increase, surpassing market expectations by $5.67 million, indicating strong performance amid recovering market demand.
  • Positive Stock Reaction: Following the earnings report, Rocky Brands' shares rose by 14.51% in after-hours trading, reflecting investor optimism about the company's performance and potentially enhancing market expectations for future growth.
  • Cash Flow Challenges: Despite the earnings beat, declining free cash flow limits the company's short-term growth potential, prompting investors to monitor this financial metric's impact on future strategic decisions.
seekingalpha
9.5
02-23seekingalpha
Rocky Brands Scheduled to Announce Q4 Earnings on February 24
  • Earnings Announcement Schedule: Rocky Brands is set to release its Q4 earnings on February 24 after market close, with a consensus EPS estimate of $0.48, reflecting a significant year-over-year decline of 59.7%, which may negatively impact stock performance.
  • Revenue Expectations: The anticipated revenue for Q4 is $134.05 million, representing a modest year-over-year increase of 4.7%, indicating a slow recovery in market demand that could affect future growth strategies.
  • Historical Performance Review: Over the past two years, Rocky Brands has beaten EPS estimates 63% of the time and revenue estimates 63% of the time, demonstrating relative stability in financial forecasting, but the ability to maintain this trend going forward remains uncertain.
  • Cash Flow Situation: According to Seeking Alpha's analysis, declining free cash flow limits Rocky Brands' upside potential in the short term, which may lead to diminished investor confidence in the company's future performance and affect shareholder returns.
Wall Street analysts forecast RCKY stock price to rise
1 Analyst Rating
Wall Street analysts forecast RCKY stock price to rise
1 Buy
0 Hold
0 Sell
Moderate Buy
Current: 0.000
sliders
Low
42.00
Averages
42.00
High
42.00
Current: 0.000
sliders
Low
42.00
Averages
42.00
High
42.00
Baird
Baird
Outperform
maintain
$42 -> $53
AI Analysis
2026-02-25
Reason
Baird
Baird
Price Target
$42 -> $53
AI Analysis
2026-02-25
maintain
Outperform
Reason
Baird raised the firm's price target on Rocky Brands to $53 from $42 and keeps an Outperform rating on the shares. The firm updated its model following Q4 results which suggested a favorable mix driving extra growth in 2026.
Baird
Outperform
maintain
$40 -> $42
2025-10-29
Reason
Baird
Price Target
$40 -> $42
2025-10-29
maintain
Outperform
Reason
Baird raised the firm's price target on Rocky Brands to $42 from $40 and keeps an Outperform rating on the shares. The firm updated its model following Q3 results which saw a margin-fueled upside.
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Valuation Metrics

The current forward P/E ratio for Rocky Brands Inc (RCKY.O) is 11.72, compared to its 5-year average forward P/E of 10.73. For a more detailed relative valuation and DCF analysis to assess Rocky Brands Inc's fair value, Click here.

Forward PE

The forward P/E ratio is a valuation metric that divides a company's current stock price by its estimated future earnings per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average PE
10.73
Current PE
11.72
Overvalued PE
14.38
Undervalued PE
7.09

Forward EV/EBITDA

The forward EV/EBITDA ratio is a valuation metric that divides a company's enterprise value (EV) by its estimated future earnings before interest, taxes, depreciation, and amortization (EBITDA) over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average EV/EBITDA
7.85
Current EV/EBITDA
9.70
Overvalued EV/EBITDA
9.25
Undervalued EV/EBITDA
6.44

Forward PS

The forward P/S ratio is a valuation metric that divides a company's current stock price by its estimated future sales (or revenue) per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average PS
0.43
Current PS
0.62
Overvalued PS
0.55
Undervalued PS
0.31

Financials

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Frequently Asked Questions

What is Rocky Brands Inc (RCKY) stock price today?

The current price of RCKY is 43.89 USD — it has increased 3.83

What is Rocky Brands Inc (RCKY)'s business?

Rocky Brands, Inc. is a designer, manufacturer and marketer of footwear and apparel marketed under a portfolio of brand names, including Rocky, Georgia Boot, Durango, Lehigh, The Original Muck Boot Company, XTRATUF and Ranger. Its segments include Wholesale, Retail and Contract Manufacturing. Its Wholesale segment includes sales of footwear and accessories to several classifications of retailers, including sporting goods stores, outdoor specialty stores, online retailers, marine stores, independent retailers, mass merchants, retail uniform stores and specialty safety shoe stores. Its Retail segment includes direct sales of its products to consumers through its e-commerce Websites, third-party marketplaces, its Rocky Outdoor Gear Store and Lehigh businesses. Its Contract Manufacturing segment includes sales to the United States Military, private label sales and any sales to customers in which it is contracted to manufacture or source a specific footwear product for a customer.

What is the price predicton of RCKY Stock?

Wall Street analysts forecast RCKY stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for RCKY is42.00 USD with a low forecast of 42.00 USD and a high forecast of 42.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

What is Rocky Brands Inc (RCKY)'s revenue for the last quarter?

Rocky Brands Inc revenue for the last quarter amounts to 139.72M USD, increased 9.11

What is Rocky Brands Inc (RCKY)'s earnings per share (EPS) for the last quarter?

Rocky Brands Inc. EPS for the last quarter amounts to 0.86 USD, increased 34.37

How many employees does Rocky Brands Inc (RCKY). have?

Rocky Brands Inc (RCKY) has 2200 emplpoyees as of April 20 2026.

What is Rocky Brands Inc (RCKY) market cap?

Today RCKY has the market capitalization of 330.78M USD.