Should I Buy RCKY? RCKY 2026 Analysis

Should You Buy Rocky Brands Inc (RCKY) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Buy

Latest Price

32.090

1 Day change

2.07%

52 Week Range

34.360

Analysis Updated At

2026/01/26

Rocky Brands Inc (RCKY) is a good buy for a beginner investor with a long-term strategy and $50,000-$100,000 available for investment. The company's strong financial performance in Q3 2025, bullish technical indicators, and a positive analyst rating with an increased price target support this decision. Although insider selling is a negative factor, the overall outlook and growth potential outweigh this concern.

Technical Analysis

The technical indicators for RCKY are bullish. The MACD is positive and contracting, indicating upward momentum. The RSI is in the neutral zone at 67.966, suggesting no overbought or oversold conditions. The moving averages are in a bullish alignment (SMA_5 > SMA_20 > SMA_200). The stock is trading near its resistance level of 33.889, with a pivot at 32.174, indicating potential for further upside.

Options Data

Positive Catalysts

Strong Q3 2025 financial performance with revenue up 6.97% YoY, net income up 36.62% YoY, and EPS up 37.14% YoY.
Gross margin improvement to 40.21%, up 5.54% YoY.
Analyst upgrade by Baird with a price target increase to $42 and an Outperform rating.

Neutral/Negative Catalysts

Insider selling has increased by 104.18% over the last month.
No significant hedge fund activity or positive trading trends.
Lack of recent news or event-driven catalysts.

Financial Performance

In Q3 2025, Rocky Brands reported strong growth across key financial metrics: Revenue increased to $122.54M (up 6.97% YoY), Net Income rose to $7.212M (up 36.62% YoY), EPS increased to $0.96 (up 37.14% YoY), and Gross Margin improved to 40.21% (up 5.54% YoY).

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Baird raised the price target for RCKY to $42 from $40 and maintained an Outperform rating, citing margin-fueled upside following Q3 results.

1 Analyst Rating

Wall Street analysts forecast RCKY stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for RCKY is 42 USD with a low forecast of 42 USD and a high forecast of 42 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

1 Buy

0 Hold

0 Sell

Moderate Buy

Current: 31.440

Low

Averages

High

Current: 31.440

Low

Averages

High

Baird

Outperform

maintain

$40 -> $42

AI Analysis

2025-10-29

Reason

Baird

Price Target

$40 -> $42

AI Analysis

2025-10-29

maintain

Outperform

Reason

Baird raised the firm's price target on Rocky Brands to $42 from $40 and keeps an Outperform rating on the shares. The firm updated its model following Q3 results which saw a margin-fueled upside.

Baird

Neutral -> Outperform

upgrade

$30 -> $40

2025-08-26

Reason

Baird

Price Target

$30 -> $40

2025-08-26

upgrade

Neutral -> Outperform

Reason

Baird upgraded Rocky Brands to Outperform from Neutral with a price target of $40, up from $30. While earnings for active lifestyle brands have been hit by tariffs in 2025, higher costs and sales risks now appear well embedded in the shares post the Q2 reports, the analyst tells investors in a research note. The firm views back to school spending as encouraging, and sees potentially better macro conditions and investor sentiment into 2026. Baird upgrades Rocky as a \"higher-beta idea.\"

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RCKY Should I Buy

RCKY Should I Buy

Should You Buy Rocky Brands Inc (RCKY) Today? Analysis, Price Targets, and 2026 Outlook.

Technical Analysis

Options Data

Positive Catalysts

Neutral/Negative Catalysts

Financial Performance

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

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