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MAX Valuation

Mediaalpha Inc
$
10.040
0(0.000%)1D
  • Overview
  • Forecast
  • Valuation
  • Earnings

MAX Relative Valuation

MAX's fair value is calculated using relative valuation, based on historical P/E and P/S ranges and their premiums/discounts relative to a competitor average, adjusted by weights. If the market price exceeds this fair value range, MAX is overvalued; if below, it's undervalued.

Historical Valuation

Mediaalpha Inc (MAX) is now in the Undervalued zone, suggesting that its current forward PS ratio of 0.54 is considered Undervalued compared with the five-year average of -15.73. The fair price of Mediaalpha Inc (MAX) is between 13.32 to 29.61 according to relative valuation methord. Compared to the current price of 10.04 USD , Mediaalpha Inc is Undervalued By 24.63%.
Relative Value
Fair Zone
13.32-29.61
Current Price:10.04
24.63%
Undervalued
13.43
PE
1Y
3Y
5Y
Trailing
Forward
5.39
EV/EBITDA
Mediaalpha Inc. (MAX) has a current EV/EBITDA of 5.39. The 5-year average EV/EBITDA is 16.50. The thresholds are as follows: Strongly Undervalued below 0.11, Undervalued between 0.11 and 8.30, Fairly Valued between 24.70 and 8.30, Overvalued between 24.70 and 32.89, and Strongly Overvalued above 32.89. The current Forward EV/EBITDA of 5.39 falls within the Undervalued range.
8.86
EV/EBIT
Mediaalpha Inc. (MAX) has a current EV/EBIT of 8.86. The 5-year average EV/EBIT is 26.15. The thresholds are as follows: Strongly Undervalued below -156.20, Undervalued between -156.20 and -65.03, Fairly Valued between 117.33 and -65.03, Overvalued between 117.33 and 208.51, and Strongly Overvalued above 208.51. The current Forward EV/EBIT of 8.86 falls within the Historic Trend Line -Fairly Valued range.
0.54
PS
Mediaalpha Inc. (MAX) has a current PS of 0.54. The 5-year average PS is 1.14. The thresholds are as follows: Strongly Undervalued below 0.04, Undervalued between 0.04 and 0.59, Fairly Valued between 1.69 and 0.59, Overvalued between 1.69 and 2.24, and Strongly Overvalued above 2.24. The current Forward PS of 0.54 falls within the Undervalued range.
7.19
P/OCF
Mediaalpha Inc. (MAX) has a current P/OCF of 7.19. The 5-year average P/OCF is 40.09. The thresholds are as follows: Strongly Undervalued below -121.76, Undervalued between -121.76 and -40.84, Fairly Valued between 121.01 and -40.84, Overvalued between 121.01 and 201.93, and Strongly Overvalued above 201.93. The current Forward P/OCF of 7.19 falls within the Historic Trend Line -Fairly Valued range.
7.21
P/FCF
Mediaalpha Inc. (MAX) has a current P/FCF of 7.21. The 5-year average P/FCF is 19.07. The thresholds are as follows: Strongly Undervalued below -16.46, Undervalued between -16.46 and 1.31, Fairly Valued between 36.84 and 1.31, Overvalued between 36.84 and 54.61, and Strongly Overvalued above 54.61. The current Forward P/FCF of 7.21 falls within the Historic Trend Line -Fairly Valued range.
Mediaalpha Inc (MAX) has a current Price-to-Book (P/B) ratio of 70.87. Compared to its 3-year average P/B ratio of 26.42 , the current P/B ratio is approximately 168.23% higher. Relative to its 5-year average P/B ratio of 13.83, the current P/B ratio is about 412.44% higher. Mediaalpha Inc (MAX) has a Forward Free Cash Flow (FCF) yield of approximately 11.58%. Compared to its 3-year average FCF yield of 6.41%, the current FCF yield is approximately 80.72% lower. Relative to its 5-year average FCF yield of 5.59% , the current FCF yield is about 107.20% lower.
70.87
P/B
Median3y
26.42
Median5y
13.83
11.58
FCF Yield
Median3y
6.41
Median5y
5.59

Competitors Valuation Multiple

The average P/S ratio for MAX's competitors is 1.06, providing a benchmark for relative valuation. Mediaalpha Inc Corp (MAX) exhibits a P/S ratio of 0.54, which is -49.09% above the industry average. Given its robust revenue growth of 108.69%, this premium appears sustainable.

Performance Decomposition

1Y
3Y
5Y
Market capitalization of MAX decreased by 31.56% over the past 1 year. The primary factor behind the change was an increase in Revenue Growth from 126.65M to 264.31M.
The secondary factor is the Margin Expansion, contributed -25.42%to the performance.
Overall, the performance of MAX in the past 1 year is driven by Revenue Growth. Which is more sustainable.
108.69%
126.65M → 264.31M
Revenue Growth
+
-25.42%
-1.18 → -0.88
Margin Expansion
+
-114.83%
-244.28 → 36.23
P/E Change
=
-31.56%
14.67 → 10.04
Mkt Cap Growth

FAQ

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Is Mediaalpha Inc (MAX) currently overvalued or undervalued?

Mediaalpha Inc (MAX) is now in the Undervalued zone, suggesting that its current forward PS ratio of 0.54 is considered Undervalued compared with the five-year average of -15.73. The fair price of Mediaalpha Inc (MAX) is between 13.32 to 29.61 according to relative valuation methord. Compared to the current price of 10.04 USD , Mediaalpha Inc is Undervalued By 24.63% .
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What is Mediaalpha Inc (MAX) fair value?

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How does MAX's valuation metrics compare to the industry average?

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What is the current P/B ratio for Mediaalpha Inc (MAX) as of Jul 30 2025?

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What is the current FCF Yield for Mediaalpha Inc (MAX) as of Jul 30 2025?

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What is the current Forward P/E ratio for Mediaalpha Inc (MAX) as of Jul 30 2025?

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What is the current Forward P/S ratio for Mediaalpha Inc (MAX) as of Jul 30 2025?