MAX

Mediaalpha Inc

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Advanced Chart

10.560

+0.170(+1.640%)

Overview
Forecast
Valuation

Line

Candle

YTD

High

10.750

Open

10.380

VWAP

10.56

Vol

975.89K

Mkt Cap

712.48M

Low

10.220

Amount

10.31M

EV/EBITDA(TTM)

11.31

Total Shares

51.58M

748.58M

EV/OCF(TTM)

11.03

P/S(TTM)

0.57

MediaAlpha, Inc. is an online customer acquisition channel in property and casualty (P&C) insurance, health insurance and life insurance. Its technology platform brings insurance carriers and high-intent consumers together through a real-time, programmatic, transparent, and results-driven ecosystem. Its platform is a set of predictive analytics algorithms that incorporate various variables to generate conversion probabilities for each consumer. The Company’s platform allows buyers to fully integrate first-party consumer data to enhance targeting parameters, bidding granularity and conversion tracking. Its search and conversion datasets enable automated, algorithmic customer acquisition optimizations. It offers a self-service model, which enables its partners to directly manage the buying and selling process independently. Through its platform, its insurance carrier partners can target and price across over 35 separate consumer attributes to manage customized acquisition strategies.

Market Estimates

Earnings Estimates

Revenue

YoY Chg

EPS

YoYChg

FY2025Q4

FY2025Q3

FY2025Q2

286.53M

-4.7%

261.63M

+0.97%

248.80M

+39.56%

Estimates Revision

The market is revising Downward the revenue expectations for MediaAlpha, Inc. (MAX) for FY2025, with the revenue forecasts being adjusted by -7.07% over the past three months. During the same period, the stock price has changed by -10.36%.

Revenue Estimates for FY2025

Revise Downward

-7.07%

In Past 3 Month

Stock Price

Go Down

-10.36%

In Past 3 Month

8 Analyst Rating

51.52% Upside

Wall Street analysts forecast MAX stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for MAX is 16.00 USD with a low forecast of 10.00 USD and a high forecast of 23.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

7 Buy

1 Hold

0 Sell

Strong Buy

51.52% Upside

Current: 10.560

Low

10.00

Averages

16.00

High

23.00

51.52% Upside

Current: 10.560

Low

10.00

Averages

16.00

High

23.00

JP Morgan

Cory Carpenter

Buy

Maintains

$10 → $12

2025-05-01

Reason

JP Morgan

Cory Carpenter

Price Target

$10 → $12

2025-05-01

Maintains

Buy

Reason

Keefe, Bruyette & Woods

Tommy McJoynt

Buy

Maintains

$19 → $16

2025-04-22

Reason

Keefe, Bruyette & Woods

Tommy McJoynt

Price Target

$19 → $16

2025-04-22

Maintains

Buy

Reason

Keefe Bruyette lowered the firm's price target on MediaAlpha to $16 from $19 and keeps an Outperform rating on the shares.

JP Morgan

Cory Carpenter

Buy

Maintains

$13 → $10

2025-04-22

Reason

JP Morgan

Cory Carpenter

Price Target

$13 → $10

2025-04-22

Maintains

Buy

Reason

JPMorgan analyst Cory Carpenter lowered the firm's price target on MediaAlpha to $10 from $13 and keeps an Overweight rating on the shares. Ahead of Q1 earnings, the firm reduced estimates, multiples, and price targets for most Smid-cap internet and video game companies to reflect macro and tariff uncertainty. The analyst cut revenue estimates up to 5%, with the largest revisions to names that face direct tariff and macro risk.

Goldman Sachs

Eric Sheridan

Strong Buy

Maintains

$14 → $13

2025-04-14

Reason

Goldman Sachs

Eric Sheridan

Price Target

$14 → $13

2025-04-14

Maintains

Strong Buy

Reason

BMO Capital

Michael Zaremski

Buy

Maintains

$27 → $23

2025-04-03

Reason

BMO Capital

Michael Zaremski

Price Target

$27 → $23

2025-04-03

Maintains

Buy

Reason

BMO Capital lowered the firm's price target on MediaAlpha to $23 from $27 but keeps an Outperform rating on the shares. Pending the outcome of the FTC's inquiry and potential fine regarding MAX's Health segment, the firm estimates that MediaAlpha will be able to settle at an amount that does not require an equity capital raise, which if correct would act as a positive catalyst for the stock, the analyst tells investors in a research note.

Canaccord Genuity

Michael Graham

Strong Buy

Maintains

$30 → $26

2025-02-24

Reason

Canaccord Genuity

Michael Graham

Price Target

$30 → $26

2025-02-24

Maintains

Strong Buy

Reason

Canaccord lowered the firm's price target on MediaAlpha to $26 from $30 and keeps a Buy rating on the shares. The firm previewed its quarter and while Q4 results and Q1 guidance will likely be robust given the industry backdrop, the stock reaction may be relatively muted given the overhang from the FTC's proposed settlement.

See All Ratings

Valuation Metrics

The current forward P/E ratio for Mediaalpha Inc (MAX.N) is 14.61, compared to its 5-year average forward P/E of -16.88. For a more detailed relative valuation and DCF analysis to assess Mediaalpha Inc 's fair value, click here.

Forward PE

The forward P/E ratio is a valuation metric that divides a company's current stock price by its estimated future earnings per share over the next 12 months.

N/A

5Y Average PE

-16.88

Current PE

14.61

Overvalued PE

258.48

Undervalued PE

-292.25

Forward EV/EBITDA

The forward EV/EBITDA ratio is a valuation metric that divides a company's enterprise value (EV) by its estimated future earnings before interest, taxes, depreciation, and amortization (EBITDA) over the next 12 months.

Undervalued

5Y Average EV/EBITDA

16.93

Current EV/EBITDA

5.46

Overvalued EV/EBITDA

24.98

Undervalued EV/EBITDA

8.87

Forward PS

The forward P/S ratio is a valuation metric that divides a company's current stock price by its estimated future sales (or revenue) per share over the next 12 months.

Undervalued

5Y Average PS

1.17

Current PS

0.55

Overvalued PS

1.71

Undervalued PS

0.62