LiveWire Group, Inc. is an all-electric motorcycle brand with a focus on two-wheel electric motorcycle space. The Company operates through two segments: Electric Motorcycles and STACYC. The Electric Motorcycles segment primarily focuses on the designing and selling of electric motorcycles and also sells electric motorcycle parts, accessories, and apparel. Electric motorcycles are sold wholesale to a network of independent dealers and retailers, at retail through the Company-owned dealer, and through online sales. The Electric Motorcycles segment sells electric-powered motorcycles under the LiveWire brand. The STACYC segment primarily is focused on the designing and selling of electric balance bikes for kids. The STACYC segment products are sold wholesale to independent dealers and independent distributors, as well as direct to consumers online. STACYC segment sells electric balance bikes under the STACYC brand while working with brand partners on co-branded products.
