Should I Buy GES? GES 2026 Analysis

Should You Buy Guess? Inc (GES) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Sell

Latest Price

1 Day change

-0.30%

52 Week Range

17.150

Analysis Updated At

2026/01/26

Guess? Inc (GES) is not a good buy for a beginner, long-term investor with $50,000-$100,000 available for investment. The company is set to be delisted following its acquisition by Authentic Brands at $16.75 per share, effectively capping any potential upside. Additionally, the financial performance has been weak, with significant declines in net income, EPS, and gross margin. There are no strong technical or proprietary trading signals to suggest a compelling entry point, and the options data indicates a lack of bullish sentiment.

Technical Analysis

The MACD is slightly positive but contracting, RSI is neutral at 46.238, and moving averages are bullish. However, the stock is trading near its pivot point ($16.829), with minimal price movement expected. Overall, the technical indicators do not provide a strong buy signal.

Options Data

Bearish

Open Interest Put-Call Ratio

Bullish

Option Volume Put-Call Ratio

The high open interest put-call ratio of 3.5 indicates bearish sentiment, while the option volume put-call ratio of 0.0 suggests a lack of trading activity. Implied volatility is low, with an IV percentile of 8.4, indicating limited price movement expectations.

Technical Summary

Sell

Buy

Positive Catalysts

NULL. The acquisition by Authentic Brands at $16.75 per share effectively caps any potential upside for the stock.

Neutral/Negative Catalysts

The company is being delisted following its acquisition by Authentic Brands. Additionally, Guess? Inc is being removed from the S&P SmallCap 600 index, which may lead to reduced visibility and liquidity.

Financial Performance

In Q3 2026, revenue increased by 7.16% YoY to $791.43M. However, net income dropped by -180.95% YoY to $25.35M, EPS fell by -177.42% YoY to $0.48, and gross margin declined by 2.59% YoY to 42.45%. The financial performance indicates significant profitability challenges.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

No recent analyst rating or price target changes available. However, the removal from the S&P SmallCap 600 and acquisition news suggest a lack of confidence in the company's long-term prospects.

2 Analyst Rating

Wall Street analysts forecast GES stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for GES is 16.75 USD with a low forecast of 16.75 USD and a high forecast of 16.75 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

0 Buy

2 Hold

0 Sell

Hold

Current: 16.810

Low

16.75

Averages

16.75

High

16.75

Current: 16.810

Low

16.75

Averages

16.75

High

16.75

UBS

Neutral

maintain

$13

AI Analysis

2025-08-28

Reason

UBS

Price Target

$13

AI Analysis

2025-08-28

maintain

Neutral

Reason

UBS raised the firm's price target on Guess to $16.75 from $13 and keeps a Neutral rating on the shares as the firm moves its target to the take-private transaction price.

Telsey Advisory

Market Perform

maintain

$13

2025-08-21

Reason

Telsey Advisory

Price Target

$13

2025-08-21

maintain

Market Perform

Reason

Telsey Advisory raised the firm's price target on Guess to $16.75 from $13 and keeps a Market Perform rating on the shares. The firm is updating its price target on the stock following the company's announcement of its go private agreement with Authentic Brands valued at $1.4B, the analyst tells investors. The firm notes the transaction valuation appears reasonable and increased its price target to reflect the per-share transaction value.

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GES Should I Buy

GES Should I Buy

Should You Buy Guess? Inc (GES) Today? Analysis, Price Targets, and 2026 Outlook.

Technical Analysis

Options Data

Technical Summary

Positive Catalysts

Neutral/Negative Catalysts

Financial Performance

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

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