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COOK Overview

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$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
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Intellectia

Loading chart...

High
44.390
Open
42.320
VWAP
40.94
Vol
10.90K
Mkt Cap
118.53M
Low
39.220
Amount
446.45K
EV/EBITDA(TTM)
9.42
Total Shares
2.75M
EV
498.75M
EV/OCF(TTM)
24.31
P/S(TTM)
0.21
Traeger, Inc. designs, sources, sells, and supports wood pellet fueled barbecue grills and Flatrock flat top grills sold to retailers, distributors, and direct to consumers. The Company's integrated platform includes six types of products: wood pellet grills, gas griddles, grilling accessories, digital content, the Traeger app, and consumables. The Company offers eight primary grill lines: Woodridge Series, Timberline Series, Ironwood Series, Pro Series with WiFIRE, Pro Series without WiFIRE, Portable Series, Club Lineup, and Flatrock flat top grill. It offers a variety of Traeger-branded wood pellets, rubs and sauces. It offers a variety of grill accessories, tools to aid in meal prep, cooking, and cleanup, replacement parts, and apparel and merchandise. It produces a library of digital content including instructional recipes and videos that demonstrate tips, tricks, and cooking techniques. The Traeger app is a mobile software application available on iOS or Android devices.
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Events Timeline

(ET)
2026-03-05
16:10:00
Sees Q1: Adjusted EBITDA Expected Between $3 Million and $7 Million
select
2026-03-05
16:10:00
Traeger Reports Q4 Revenue of $145.1M, Exceeding Expectations
select

News

PRnewswire
5.0
04-14PRnewswire
Traeger Launches Westwood Series Entry-Level Wood Pellet Grill
  • New Series Launch: Traeger has introduced the Westwood Series, designed to provide wood pellet grilling for everyday cooking, incorporating advanced technology from its premium models, which is expected to attract more family users.
  • Convenient Operation: The Westwood series features automatic digital temperature control and WiFIRE® technology, allowing users to monitor and control the grill remotely via the Traeger app, enhancing cooking convenience and flexibility, which is likely to improve user experience.
  • Versatility: This grill series offers grilling, smoking, and baking capabilities, suitable for various occasions, from quick weeknight dinners to slow-smoked weekend cookouts, meeting diverse user needs and further expanding Traeger's market reach.
  • Market Availability: The Westwood series is now available online and in-store through Traeger retailers, offering multiple size options to accommodate different gathering sizes, which is expected to drive sales growth and enhance brand influence.
Newsfilter
5.0
04-14Newsfilter
Traeger Launches Westwood Series Entry-Level Wood Pellet Grill
  • New Series Launch: Traeger introduces the Westwood Series entry-level wood pellet grill, priced at $699 for the Westwood and $799 for the Westwood XL, aimed at attracting novice cooks eager to explore wood-fired cooking, thereby expanding its market share.
  • Technological Innovation: The Westwood Series incorporates advanced technology from premium models and features WiFIRE® technology, allowing users to monitor and control their grill remotely via the Traeger app, enhancing user experience and simplifying the cooking process.
  • Versatility: This grill series offers grilling, smoking, and baking capabilities, making it suitable for everything from quick weeknight dinners to slow-smoked weekend cookouts, catering to diverse consumer needs and enhancing brand appeal.
  • User-Friendly Design: The Westwood Series provides 653 square inches of cooking space and includes integrated shelves for convenient storage of tools and ingredients, improving cooking efficiency and further solidifying Traeger's leadership position in the outdoor cooking market.
seekingalpha
2.0
03-12seekingalpha
Traeger Announces 1-for-50 Reverse Stock Split to Meet Compliance
  • Reverse Stock Split Plan: Traeger announced a 1-for-50 reverse stock split effective March 17, aimed at complying with minimum share price requirements to avoid potential delisting risks, thereby ensuring the company's continued presence in the capital markets.
  • Price Impact Analysis: Post-split, Traeger's stock price is expected to rise from $0.5088 to $25.44; however, with a 13.76% decline in after-hours trading, this move may bolster investor confidence and attract more institutional investors in the long run.
  • Financial Performance Overview: Traeger's recent earnings report revealed a non-GAAP EPS of $0.01 and revenue of $145.4 million, exceeding expectations by $10.35 million, indicating the company's competitive position and profitability remain intact despite market challenges.
  • Market Reaction Insight: While the reverse stock split is a strategic response to stock price pressures, the market's lack of confidence in Traeger's long-term growth prospects reflects investor concerns and uncertainties regarding the company's future strategies.
Newsfilter
8.5
03-12Newsfilter
Traeger Announces 1-for-50 Reverse Stock Split Plan
  • Reverse Stock Split Announcement: Traeger Inc. has announced a 1-for-50 reverse stock split aimed at increasing the per-share trading price to attract a broader base of institutional investors and support its continued listing on the NYSE.
  • Compliance with Regulations: This reverse stock split is necessary to comply with the NYSE's minimum share price requirement and is expected to take effect on March 17, 2026, consolidating every 50 shares into one to ensure market compliance.
  • Enhanced Liquidity: The reverse stock split is anticipated to improve trading liquidity and reduce stock price volatility, which will help the company maintain a stable investor base in a highly competitive market.
  • Protection of Shareholder Rights: All shareholders will have their positions automatically adjusted, and the reverse stock split will not alter their percentage ownership, while cash payments will be provided for any fractional shares, ensuring shareholder rights are preserved.
moomoo
2.0
03-12moomoo
TRAEGER DECLARES 1-FOR-50 REVERSE STOCK SPLIT
  • Company Announcement: Traeger has announced a 1-for-50 reverse stock split to enhance its stock price and attract institutional investors.

  • Reason for Split: The reverse stock split is intended to improve the company's market perception and increase liquidity in its shares.

  • Impact on Shareholders: Existing shareholders will see their number of shares reduced, but the overall value of their investment should remain the same post-split.

  • Market Reaction: The announcement has generated discussions among investors regarding its potential effects on Traeger's stock performance and future growth.

seekingalpha
9.5
03-05seekingalpha
Traeger Reports Q4 Results with Mixed Performance Metrics
  • Revenue Performance: Traeger reported Q4 revenue of $145.4 million, a 13.8% year-over-year decline, although it beat market expectations by $10.35 million; however, the significant 22.3% drop in grill sales to $60.6 million indicates ongoing sales weakness in a competitive market.
  • Widening Net Loss: The company experienced a net loss of $17.2 million, a substantial increase from $7.0 million in the prior year, primarily driven by declining sales and a $74.7 million goodwill impairment, highlighting increased financial pressure on the business.
  • Adjusted EBITDA Changes: Adjusted EBITDA rose from $18.4 million to $19.4 million, suggesting some cost control measures are in place, yet overall profitability remains constrained by declining revenues, indicating challenges in the company's profit model.
  • Long-term Outlook: For the full year 2025, total revenues decreased by 7.4% to $559.5 million, with grill revenues down 8.2% to $298.0 million, resulting in a net loss of $115.2 million, underscoring ongoing market challenges and profitability pressures ahead.
Wall Street analysts forecast COOK stock price to rise
5 Analyst Rating
Wall Street analysts forecast COOK stock price to rise
1 Buy
4 Hold
0 Sell
Hold
Current: 0.000
sliders
Low
1.00
Averages
1.69
High
3.00
Current: 0.000
sliders
Low
1.00
Averages
1.69
High
3.00
Canaccord
Buy
downgrade
$100 -> $75
AI Analysis
2026-03-25
Reason
Canaccord
Price Target
$100 -> $75
AI Analysis
2026-03-25
downgrade
Buy
Reason
Canaccord lowered the firm's price target on Traeger to $75 from $100 and keeps a Buy rating on the shares. The firm updated its model to reflect the company's 1:50 reverse stock split which is intended to increase the per-share trading price of the stock, broaden its appeal to a broader group of institutional investors, and support its continued listing on the NYSE.
B. Riley
B. Riley
Neutral
maintain
$30
2026-03-24
Reason
B. Riley
B. Riley
Price Target
$30
2026-03-24
maintain
Neutral
Reason
B. Riley raised the firm's price target on Traeger to $30 from 80c and keeps a Neutral rating on the shares. The firm updated its model to account for the 1-for-50 reverse stock split, and tells investors in a research note that its underlying assumptions are unchanged.
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Valuation Metrics

The current forward P/E ratio for Traeger Inc (COOK.N) is 11.60, compared to its 5-year average forward P/E of 7.36. For a more detailed relative valuation and DCF analysis to assess Traeger Inc's fair value, Click here.

Forward PE

The forward P/E ratio is a valuation metric that divides a company's current stock price by its estimated future earnings per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
N/A
5Y Average PE
7.36
Current PE
11.60
Overvalued PE
119.27
Undervalued PE
-104.55

Forward EV/EBITDA

The forward EV/EBITDA ratio is a valuation metric that divides a company's enterprise value (EV) by its estimated future earnings before interest, taxes, depreciation, and amortization (EBITDA) over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average EV/EBITDA
13.48
Current EV/EBITDA
7.94
Overvalued EV/EBITDA
25.69
Undervalued EV/EBITDA
1.26

Forward PS

The forward P/S ratio is a valuation metric that divides a company's current stock price by its estimated future sales (or revenue) per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average PS
0.81
Current PS
0.24
Overvalued PS
1.53
Undervalued PS
0.10

Financials

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Whales Holding COOK

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Ontario Teachers' Pension Plan Board
Holding
COOK
-2.09%
3M Return

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Frequently Asked Questions

What is Traeger Inc (COOK) stock price today?

The current price of COOK is 39.22 USD — it has decreased -9.17

What is Traeger Inc (COOK)'s business?

Traeger, Inc. designs, sources, sells, and supports wood pellet fueled barbecue grills and Flatrock flat top grills sold to retailers, distributors, and direct to consumers. The Company's integrated platform includes six types of products: wood pellet grills, gas griddles, grilling accessories, digital content, the Traeger app, and consumables. The Company offers eight primary grill lines: Woodridge Series, Timberline Series, Ironwood Series, Pro Series with WiFIRE, Pro Series without WiFIRE, Portable Series, Club Lineup, and Flatrock flat top grill. It offers a variety of Traeger-branded wood pellets, rubs and sauces. It offers a variety of grill accessories, tools to aid in meal prep, cooking, and cleanup, replacement parts, and apparel and merchandise. It produces a library of digital content including instructional recipes and videos that demonstrate tips, tricks, and cooking techniques. The Traeger app is a mobile software application available on iOS or Android devices.

What is the price predicton of COOK Stock?

Wall Street analysts forecast COOK stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for COOK is1.69 USD with a low forecast of 1.00 USD and a high forecast of 3.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

What is Traeger Inc (COOK)'s revenue for the last quarter?

Traeger Inc revenue for the last quarter amounts to 145.36M USD, decreased -13.80

What is Traeger Inc (COOK)'s earnings per share (EPS) for the last quarter?

Traeger Inc. EPS for the last quarter amounts to -6.35 USD, increased 136.06

How many employees does Traeger Inc (COOK). have?

Traeger Inc (COOK) has 433 emplpoyees as of April 21 2026.

What is Traeger Inc (COOK) market cap?

Today COOK has the market capitalization of 118.53M USD.