The earnings call reveals several negative factors: declining revenue guidance, increased net loss due to a noncash impairment, and a strategic exit from DTC sales. Despite cost-saving initiatives, the market strategy adjustments (e.g., exiting direct-to-consumer) and high inventory levels indicate potential challenges. The Q&A section highlighted concerns about revenue loss and lower margins from the European distributor model. These elements, combined with a weak grill market, suggest a negative outlook. However, optimistic guidance on future recovery and innovation prevents a strong negative rating.