BFH Technical Analysis & Stock Price Forecast

Technical Sentiment

Overall Consensus

Sell

Buy

Technical Analysis Consensus

Sell

Buy

Moving Average Consensus

Sell

Buy

Bread Financial Holdings Inc (BFH.N) Moving Averages Convergence Divergence (MACD) indicator is -0.937, suggesting BFH.N is Strong buy.

Bread Financial Holdings Inc (BFH.N) 20-Day simple moving average is 73.175, while Bread Financial Holdings Inc (BFH.N) share price is $73.03, making it Sell.

Bread Financial Holdings Inc (BFH.N) 60-Day simple moving average is 70.558, while Bread Financial Holdings Inc (BFH.N) share price is $73.03, making it Buy.

Technical Analysis for BFH

Technical Sentiment Analysis for Bread Financial Holdings Inc (BFH) As of 2026-01-29, Bread Financial Holdings Inc (BFH) is exhibiting a Strong buy technical sentiment. Our proprietary analysis, which aggregates 13 technical signals, shows that 10 indicators are flashing buy, while 3 are indicating sell.

Momentum Indicators: RSI, MACD & Overbought/Oversold Status Currently, the Relative Strength Index (RSI) for BFH stands at 51.809, which suggests a Neutral condition. Meanwhile, the MACD (12, 26) indicator is at -0.937, providing a Sell signal for short-term momentum. Other oscillators like the Stochastic Oscillator at 17.17 and the Commodity Channel Index (CCI) at -15.718 further confirm a 4.03 outlook for the stock.

Support, Resistance & Moving Averages From a structural perspective, BFH is trading above its 60-day moving average of $70.558 and above its 200-day long-term moving average of $61.298. Key price levels to watch include the immediate resistance at $73.787 and strong support at $67.687. A break above $73.787 could signal a bull continuation, while falling below $67.687 may test the next Fibonacci floor at $64.829.

Bread Financial Holdings Inc (BFH) Support & Resistance Level

Name	S3	S2	S1	Pivot Points	R1	R2	R3
Classic	61.587	64.829	67.687	70.929	73.787	77.029	79.887
Fibonacci	64.829	67.159	68.598	70.929	73.259	74.698	77.029

Bread Financial Holdings Inc (BFH) Technical Indicators

2026-01-29

Name	Value
RSI_14	51.809
STOCHk_14_3_3	17.17
STOCHd_14_3_3	13.177
CCI_20	-15.718
AO_5_34	-4.323
MOM_10	4.03
MACD_12_26_9	-0.937

Bread Financial Holdings Inc (BFH) Relative Strength Index (RSI) is 51.809, creating a Neutral signal.

Bread Financial Holdings Inc (BFH) Stochastic Oscillator is 17.17, creating a Buy signal.

Bread Financial Holdings Inc (BFH) Stochastic RSI is 13.177, creating a Buy signal.

Bread Financial Holdings Inc (BFH) Commodity Channel Index (CCI) is -15.718, creating a Neutral signal.

Bread Financial Holdings Inc (BFH) Awesome Oscillator is -4.323, creating a Sell signal.

Bread Financial Holdings Inc (BFH) Momentum is 4.03, creating a Buy signal.

Bread Financial Holdings Inc (BFH) MACD is -0.937, creating a Sell signal.

Bread Financial Holdings Inc (BFH) Moving Average

2026-01-29

Period	Simple	Signal
MA_5	69.928	Buy
MA_10	70.546	Buy
MA_20	73.175	Sell
MA_60	70.558	Buy
MA_200	61.298	Buy
MA_250	59.626	Buy

Bread Financial Holdings Inc (BFH) 5-Day simple moving average is 69.928, while Bread Financial Holdings Inc (BFH) share price is $73.03, making it a Buy.

Bread Financial Holdings Inc (BFH) 10-Day simple moving average is 70.546, while Bread Financial Holdings Inc (BFH) share price is $73.03, making it a Buy.

Bread Financial Holdings Inc (BFH) 20-Day simple moving average is 73.175, while Bread Financial Holdings Inc (BFH) share price is $73.03, making it a Sell.

Bread Financial Holdings Inc (BFH) 60-Day simple moving average is 70.558, while Bread Financial Holdings Inc (BFH) share price is $73.03, making it a Buy.

Bread Financial Holdings Inc (BFH) 200-Day simple moving average is 61.298, while Bread Financial Holdings Inc (BFH) share price is $73.03, making it a Buy.

Bread Financial Holdings Inc (BFH) 250-Day simple moving average is 59.626, while Bread Financial Holdings Inc (BFH) share price is $73.03, making it a Buy.

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Frequently Asked Questions

What is the current technical consensus for BFH?

The overall technical consensus for Bread Financial Holdings Inc (BFH) is currently strong buy. This rating is derived from a combined analysis of moving averages and oscillators, currently showing 5 buy signals and 2 sell signals.

What are the key support and resistance levels for Bread Financial Holdings Inc (BFH) today?

Based on pivot point calculations, Bread Financial Holdings Inc (BFH) has an immediate support level at 67.687 and a major resistance level at 73.787. Traders also monitor the pivot point at 70.929 to determine the intraday trend direction.

Is Bread Financial Holdings Inc (BFH) overbought or oversold based on the RSI?

The Relative Strength Index (RSI) for Bread Financial Holdings Inc (BFH) is currently 51.809. This indicates that the stock is in neutral territory (typically, a value below 30 is oversold and above 70 is overbought).

What signal is the MACD providing for Bread Financial Holdings Inc (BFH)?

Bread Financial Holdings Inc (BFH) Moving Averages Convergence Divergence (MACD) indicator is -0.937, suggesting BFH is strong buy. This indicator helps identify potential trend reversals or momentum shifts for Bread Financial Holdings Inc.

How is Bread Financial Holdings Inc (BFH) performing relative to its 200-day moving average?

Bread Financial Holdings Inc (BFH)is currently trading at $73.03, which is above its 200-day simple moving average of 61.298. Trading above the 200-day MA is often used by investors to determine the long-term bullish or bearish trend.