BFH News & Events

Academy Sports + Outdoors (ASO) announced the national rollout of the new myAcademy Rewards Mastercard (MA) Credit Card, and enhanced myAcademy Rewards program, part of a reimagined payments and loyalty portfolio developed in partnership with Bread Financial (BFH). The refreshed myAcademy Rewards program delivers value to every member whether they shop in-store, online, or on the Academy app. Academy is reenvisioning loyalty by placing the new myAcademy Rewards Mastercard at the center of the program-transforming the card into the primary way members earn rewards for their everyday purchases. Cardholders earn 5% off every day at Academy and an unlimited 2% in rewards on everyday purchases, with rewards deposited directly into their myAcademy Rewards account on Academy.com or in the Academy app.

Bread Financial provided a performance update. Reports End-of-period credit card and other loans $18.08B; average credit card and other loans $18.275B; net principal losses $108M ; delinquency rate 5.8%.

Ford (F) announced a new long-term agreement with Bread Financial (BFH) to launch a co-branded credit card and installment loan program. The new financing program provides flexible options to enhance the ownership experience and increase accessibility to subscriptions, parts and services, while rewarding customers along the way. Customers can enjoy compelling rewards on everyday spend and easily finance service and accessories purchases with the co-brand credit card and installment loans integrated into Ford's platforms, simplifying their purchasing experience online and at their local dealership nationwide. Cardholders can use their Ford Rewards Visa and Points toward accessories, service, subscriptions, new Ford vehicle purchases and more. Bread Financial will also collaborate with Ford to leverage data-driven insights to continually enhance the customer experience across channels, reinforcing Ford's commitment to driving exceptional value at every customer touchpoint.