Loading...

Intellectia LogoIntellectia
AI Trading Bot
Features
Markets
News
Resources
Pricing
Get Started
  1. Home
  2. Stock
  3. BFH
BFH logo

BFH Should I Buy

-
$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
OverviewStock Price PredictionTechnicalValuationFinancialsEarningsShould I BuyNews & Events
an image of Intellectia Logoan image of Intellectia

Most Trusted AI Platform for Winning Trades

TwitterYoutubeQuoraDiscordLinkedinTelegram

Copyright © 2026 Intellectia.AI. All Rights Reserved.

Company

  • Home
  • Contact
  • About Us
  • Press
  • Privacy
  • Terms of Service
  • Service Terms of Use

Resources

  • Blog
  • Tutorial
  • Help Center
  • Affiliate Program

Markets

  • Market Analysis
  • Crypto
  • Featured Screeners
  • AI Earnings Calendar
  • Market Movers
  • Stock Monitor
  • Economic Calendar
  • All US Stocks
  • All Cryptos

Tools

  • Dividend Calculator
  • Dividend Yield Calculator
  • Options Profit Calculator

Features

  • QuantAI Alpha Pick
  • SwingMax Portfolio
  • Swing Trading
  • AI Stock Picker
  • Whales Auto Tracker
  • Daytrading Center
  • Patterns Detection
  • AI Screener
  • Financial AI Agent
  • Backtesting Playground
  • AI Earnings Prediction
  • Stock Monitor
  • Technical Analysis

News

  • Overview
  • Top News
  • Daily Market Brief
  • Earnings Analysis
  • Newswire
  • Stock News
  • Crypto News
  • Institution News
  • Congress News
  • Monitor News

Compare

  • TradingView
  • SeekingAlpha
Intellectia

Should You Buy Bread Financial Holdings Inc (BFH) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
102.410
1 Day change
0.97%
52 Week Range
105.200
Analysis Updated At
2026/06/19
Should I buy Analysis is updated weekly. For real time "Should I Buy" analysis, please sign up to get free answers.

Bread Financial Holdings Inc (BFH) is not a strong buy at this moment for a beginner investor with a long-term strategy. While the stock has shown positive momentum in the short term and analysts have raised price targets, the overbought RSI and lack of significant positive catalysts or recent financial data make it prudent to hold off on purchasing until more favorable entry conditions arise.

Technical Analysis

The technical indicators suggest a bullish trend with the MACD histogram above 0 and positively contracting, and moving averages showing bullish alignment (SMA_5 > SMA_20 > SMA_200). However, the RSI of 81.16 indicates the stock is overbought, suggesting a potential pullback. Key resistance levels are at R1: 103.685 and R2: 107.255, while support levels are at S1: 92.13 and S2: 88.56.

Options Data

Bearish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
5
Buy
10

Positive Catalysts

  • Management has expressed confidence in improving credit and loan growth. The stock has shown bullish technical indicators and positive regular/post-market price changes.

Neutral/Negative Catalysts

  • The RSI indicates the stock is overbought, suggesting a potential pullback. There is no recent news or significant hedge fund/insider trading activity. Congress trading data is also absent. Additionally, the stock trend analysis predicts a slight decline in the short term (-0.55% next day, -2.8% next month).

Financial Performance

No financial data available for the latest quarter. However, analysts have noted improving credit metrics and loan growth in prior updates.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analyst sentiment is generally positive, with multiple firms raising price targets and maintaining ratings such as Outperform and Buy. The highest price target is $115, and the lowest is $70. Analysts have highlighted improving credit and loan growth as key drivers.

Wall Street analysts forecast BFH stock price to fall
12 Analyst Rating
Wall Street analysts forecast BFH stock price to fall
5 Buy
4 Hold
3 Sell
Hold
Current: 101.430
sliders
Low
64
Averages
83.25
High
98
Current: 101.430
sliders
Low
64
Averages
83.25
High
98
RBC Capital
Sector Perform
maintain
$105 -> $115
AI Analysis
2026-06-12
Reason
RBC Capital
Price Target
$105 -> $115
AI Analysis
2026-06-12
maintain
Sector Perform
Reason
RBC Capital raised the firm's price target on Bread Financial to $115 from $105 and keeps a Sector Perform rating on the shares after hosting its management team for investor meetings. The management provided a confident message on the outlook following the release of positive May monthly card data earlier this week, and the firm believes that credit remains on an improving trajectory ahead of prior expectations with loan growth improving on a year over year basis, the analyst tells investors in a research note.
Evercore ISI
NULL
to
Outperform
maintain
$87 -> $99
2026-04-29
Reason
Evercore ISI
Price Target
$87 -> $99
2026-04-29
maintain
NULL
to
Outperform
Reason
Evercore ISI raised the firm's price target on Bread Financial to $99 from $87 and keeps an Outperform rating on the shares.
Unlock Full Analyst Thesis, Get the complete breakdown of rating reason for BFH
Unlock Now

People Also Watch