Why Rockwell Automation Shares Are Falling Tuesday
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 07 2024
0mins
Should l Buy ROK?
Source: Benzinga
- Financial Performance: Rockwell Automation, Inc. reported a 6.6% decrease in sales year-over-year to $2.13 billion, with organic sales down by 8.1%.
- Segment Details: Sales for Intelligent Devices declined by 4.9%, Software & Control fell by 23.1%, and Lifecycle Services increased by 14.0% year-over-year.
- Earnings and Outlook: Adjusted EPS was $2.50, beating analyst expectations. The company revised its FY24 outlook, cutting adjusted EPS guidance and sales growth projections.
- Leadership Changes: Rockwell disclosed the retirement of its CFO, Nicholas Gangestad, who will continue until a replacement is appointed.
- Investor Information: Investors can access Rockwell Automation shares through Gabelli Automation ETF GAST and ProShares S&P Kensho Smart Factories ETF MAKX.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy ROK?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on ROK
Wall Street analysts forecast ROK stock price to rise
15 Analyst Rating
8 Buy
7 Hold
0 Sell
Moderate Buy
Current: 368.920
Low
105.00
Averages
406.87
High
470.00
Current: 368.920
Low
105.00
Averages
406.87
High
470.00
About ROK
Rockwell Automation, Inc. is engaged in industrial automation and digital transformation. The Company operates in three segments: Intelligent Devices, Software & Control, and Lifecycle Services. The Intelligent Devices segment portfolio includes power control, motion control, safety, sensing, and industrial components, and micro control and distributed input/output. The Software & Control operating segment contains a comprehensive portfolio of production automation and production operations platforms, including hardware and software. This integrated portfolio is merging information technology (IT) and operational technology (OT), bringing the benefits of the Connected Enterprise to the production system. The Lifecycle Services segment includes consulting services, including cybersecurity and digital transformation strategy and design and professional services, including global automation and information program and project management and delivery capabilities, and connected services.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Rich New Content: Rockwell Automation's new season of ROKStudios features leaders from heavy industry, consumer goods, energy, packaging, and machine building, discussing how they navigate volatility, sustainability pressures, and digital complexity, showcasing real-world cases of transitioning from automation to autonomous operations.
- Diverse Perspectives: EMEA President Gustavo Zecharies highlights the compelling diversity of viewpoints this season, which combines insights from customers and partners to vividly illustrate the vision for the future of industrial operations, emphasizing the tangible value derived from the shift from automation to autonomy.
- Abundant Video Resources: The new season's videos, recorded at the recent ROKLive EMEA event in Madrid, complement over 100 previous recordings available on the ROKStudios portal, providing viewers with a wealth of industry insights and practical experiences.
- Global Impact: As a global leader in industrial automation and digital transformation, Rockwell Automation employs approximately 26,000 people across more than 100 countries, dedicated to connecting human imagination with technology to enhance productivity and sustainability, further solidifying its leadership position in the industry.
See More
- Nike's Disappointing Performance: Despite beating revenue and earnings expectations, Nike issued weak guidance due to inventory issues and a slowdown in North American growth, prompting downgrades from Goldman, JPMorgan, and Bank of America, reflecting market concerns about its future performance.
- RH's Poor Earnings Report: Luxury home furnishings maker RH fell short on key metrics in its fourth quarter, and its current quarter guidance was also weak, impacted by tariffs and a sluggish housing market, leading to an 18% drop in shares, although its full-year cash flow guidance improved, the overall outlook remains bleak.
- Arm's Price Target Increase: Wells Fargo raised Arm's price target from $165 to $175, with analysts optimistic about Arm's entry into the data center CPU market with its first in-house silicon offering, reiterating a buy rating, indicating strong market confidence in its competition against Intel and AMD.
- Boeing Stock Rating Upgrade: Wells Fargo upgraded Boeing's stock to buy with a price target of $250, implying over 25% upside from yesterday's close, as analysts favor Boeing's free cash flow recovery and overall turnaround under CEO Kelly Ortberg, suggesting potential returns for investors.
See More
- Global Manufacturing Perspectives: The new season of ROKStudios by Rockwell Automation features manufacturing leaders from Europe, the Middle East, and Africa discussing how to achieve operational excellence and enterprise visibility amid digital transformation and sustainability pressures.
- Cybersecurity in Operations: Javier Garcia, CISO at Repsol, shares insights on managing cyber risks at the intersection of IT and OT environments, emphasizing the balance between regulation, availability, and safety.
- Reshaping Industrial Roles: Tonny Peixoto, technology director at BIC, explores how organizations can empower employees as automation and AI redefine industrial roles, preparing them for future challenges.
- Reconstructing Manufacturing Resilience: Guillem Clofent, president of Mespack and Pattyn, discusses how manufacturers can move beyond traditional automation towards autonomy by integrating strategy, personnel, and phased execution.
See More
- High-Profile Showcase: The White House hosted its first humanoid robot, Figure 3, during the Global Coalition Summit, showcasing advancements in U.S. humanoid robotics and highlighting the technology's significance in global tech competition, likely boosting brand recognition for Figure AI.
- Educational Potential: Melania Trump promoted the use of the robot for AI in children's education, suggesting that such robots could become interactive educators at home, which could significantly enhance the technological aspect of family education and its societal implications.
- Funding and Valuation: Figure AI raised over $1 billion in its Series C funding round in September, achieving a post-money valuation of $39 billion, with plans to deploy thousands of robots in homes and logistics, reflecting strong investor enthusiasm for physical AI.
- Legal Risk Awareness: The ongoing lawsuit against Figure AI may be reexamined due to Melania's endorsement, as a former safety head alleged safety concerns regarding the robots, emphasizing the need for safety standards in humanoid robotics development, which could impact the company's reputation and future growth.
See More
- Smart Manufacturing Transformation: Rockwell Automation will showcase at Hannover Messe how it helps manufacturers transition from automation to autonomy through industrial-grade AI and embedded intelligence, enhancing productivity and quality while driving business growth.
- Real-Time Optimization Capability: By embedding AI directly into operations, the company achieves real-time optimization and predictive insights, ensuring autonomous control in complex industrial environments while meeting safety and compliance requirements.
- Digital Twin Applications: During the event, Rockwell will demonstrate its Emulate3D™ digital twin software and Plex Smart Manufacturing Platform, facilitating the transition from traditional automation to outcome-driven autonomous operations for manufacturers.
- Partner Network Showcase: In addition to its dedicated booth, Rockwell will exhibit alongside its extensive PartnerNetwork™ ecosystem, attracting attendees to explore a diverse range of technological solutions.
See More
- Smart Manufacturing Transformation: Rockwell Automation will showcase at Hannover Messe how it helps manufacturers accelerate their transition from automation to autonomy through industrial-grade AI and embedded intelligence, which is expected to significantly enhance productivity and product quality.
- Real-Time Optimization Capabilities: By embedding AI directly into operational processes, the company achieves real-time optimization and predictive insights, enhancing customer competitiveness in digital transformation within complex industrial environments.
- Digital Twin Applications: At the event, Rockwell will demonstrate its Emulate3D™ digital twin software and Plex Smart Manufacturing Platform, enabling manufacturers to achieve scalable autonomous operations while meeting safety and compliance requirements, driving business outcomes.
- Partner Network Showcase: In addition to its dedicated booth, Rockwell will exhibit alongside partners like AWS and Microsoft, showcasing its extensive range of technological solutions and attracting more industry participants to its innovative capabilities.
See More










