WFCF Partners with Pangea and Walmart to Promote Sustainable Leather
Where Food Comes From (WFCF) announces a collaboration with Pangea, as well as Prime Pursuits and Walmart (WMT). Together, all are committed to enhancing transparency within supply chains by introducing CARE Certified sustainable leather to automotive brands across the country while providing beef producers with an additional way to add value. "Beef producers are at the heart of this initiative," said John Saunders, CEO of WFCF. "By supporting the CARE Certified program, ranchers can communicate to consumers that they are investing in leather produced from sustainably raised cattle on American ranches. This collaboration with Pangea, Prime Pursuits and Walmart allows us to transform what was once a lost opportunity into something meaningful. This will impact the entire supply chain, not just one piece of it."
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Where Food Comes From (WFCF) Achieves 38% ROCE Growth Over 5 Years
- ROCE Analysis: Where Food Comes From reports a Return on Capital Employed (ROCE) of 16%, aligning with the industry average, indicating stable profitability on capital investments.
- Significant Growth Trend: Over the past five years, the company's ROCE has increased by 38%, suggesting that for every dollar of capital employed, the earnings generated are on the rise, reflecting improved profitability.
- Enhanced Capital Efficiency: The company has reduced its capital employed by 23%, indicating that Where Food Comes From is achieving higher returns while shrinking its asset base, showcasing improved operational efficiency.
- Stock Price Opportunity: Despite a 15% decline in stock price over the last five years, the ongoing growth in ROCE and enhanced capital efficiency may present a potential buying opportunity for investors, warranting further research.

WFCF Partners with Pangea to Launch Sustainable Leather Initiative
- Innovative Supply Chain Transparency: WFCF's collaboration with Pangea, Prime Pursuits, and Walmart launches the 'Transparency in Motion' initiative, introducing CARE Certified sustainable leather and marking the first level of traceability in North America.
- Value Addition Opportunity: By becoming CARE Certified, beef producers can enhance the value of their herds while connecting with consumers who increasingly prioritize sustainable practices, thus gaining a competitive edge in the market.
- Industry Transformation Opportunity: This collaboration provides automotive manufacturers with a chance to lead in sustainable sourcing, promoting the joint development of the beef and leather industries, reducing waste, and opening new marketing channels.
- Commitment to Sustainability: WFCF is dedicated to creating value for beef producers through innovation and transparency, driving sustainable development across the supply chain and fostering connections between consumers and ranchers.






