Viant Technology Launches First Fully Autonomous Advertising Product, Enhancing Execution Efficiency
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 05 2026
0mins
Source: Newsfilter
- Product Launch: Viant Technology Inc. has launched its first fully autonomous advertising product, Outcomes, designed to leverage the AI Lattice Brain for autonomous decision-making and execution, significantly reducing operational burdens for advertisers while enhancing transparency.
- Optimized Decision Architecture: Outcomes evaluates multiple proprietary data signals in parallel, including Household ID and historical campaign performance, enabling automatic optimization of ad placements without manual intervention, thereby improving ad effectiveness and return on investment.
- Competitive Market Advantage: Unlike automated products from large walled gardens, Outcomes executes ads across the open internet while ensuring advertiser visibility into the delivery process, helping them achieve business goals such as sales and customer acquisition more effectively.
- Strategic Vision Realization: The launch of Outcomes marks a significant step towards Viant's broader vision of delivering a fully autonomous DSP, allowing human teams to focus on strategy and business priorities, thereby enhancing overall market competitiveness.
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Analyst Views on DSP
Wall Street analysts forecast DSP stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for DSP is 18.70 USD with a low forecast of 16.50 USD and a high forecast of 22.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
7 Analyst Rating
7 Buy
0 Hold
0 Sell
Strong Buy
Current: 12.490
Low
16.50
Averages
18.70
High
22.00
Current: 12.490
Low
16.50
Averages
18.70
High
22.00
About DSP
Viant Technology Inc. is an advertising technology company. The Company is engaged in artificial intelligence (AI)-powered programmatic advertising. The Company’s omnichannel platform, built for Connected TV (CTV), allows marketers to plan, execute, and measure their campaigns. Its cloud-based demand side platform (DSP) enables the programmatic purchase of advertising, which is the electronification of the digital advertising buying process. Its DSP is used by marketers and their advertising agencies to centralize the planning, buying and measurement of their digital advertising across various channels. Through its omnichannel platform, a marketer can buy ads on CTV, mobile, desktop, in-game, streaming audio and digital billboards. Its product suite, ViantAI, handles every stage of programmatic advertising, from building campaigns to optimizing execution. IRIS.TV, a Viant Technology company, is the only data platform built for video and CTV. IRIS_ID is its content identifier.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Viant Technology Launches First Fully Autonomous Advertising Product, Enhancing Execution Efficiency
- Product Launch: Viant Technology Inc. has launched its first fully autonomous advertising product, Outcomes, designed to leverage the AI Lattice Brain for autonomous decision-making and execution, significantly reducing operational burdens for advertisers while enhancing transparency.
- Optimized Decision Architecture: Outcomes evaluates multiple proprietary data signals in parallel, including Household ID and historical campaign performance, enabling automatic optimization of ad placements without manual intervention, thereby improving ad effectiveness and return on investment.
- Competitive Market Advantage: Unlike automated products from large walled gardens, Outcomes executes ads across the open internet while ensuring advertiser visibility into the delivery process, helping them achieve business goals such as sales and customer acquisition more effectively.
- Strategic Vision Realization: The launch of Outcomes marks a significant step towards Viant's broader vision of delivering a fully autonomous DSP, allowing human teams to focus on strategy and business priorities, thereby enhancing overall market competitiveness.
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Viant Integrates with iHeartMedia to Enhance Advertising Precision
- Strategic Integration: Viant Technology's integration with iHeartMedia, the largest audio company in the U.S., aims to enhance advertising precision and transparency, enabling advertisers to achieve better outcomes in the rapidly growing audio market.
- Programmatic Innovation: This partnership allows advertisers to activate addressable campaigns across iHeartMedia's extensive audio network through Viant's platform, improving brand performance and market competitiveness.
- Technology Empowerment: The integration with Triton Digital enables advertisers to programmatically access iHeartMedia's broadcast radio for the first time, highlighting the complementary roles of radio and podcasts in modern audio advertising strategies.
- Market Impact: This integration not only enhances advertisers' campaign efficiency but also delivers more relevant experiences for listeners, driving further growth in the audio advertising industry and showcasing the immense potential of audio as a data-driven channel.
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