Viant Selected as Advertising Platform Partner for Molson Coors
Written by Emily J. Thompson, Senior Investment Analyst
Source: Businesswire
Updated: Nov 05 20250mins
Partnership Announcement: Viant Technology Inc. has entered a multi-year partnership with Molson Coors Beverage Company, designating Viant as their Advertising Platform starting in 2026, focusing on enhancing marketing effectiveness through advanced identity solutions.
Data-Driven Marketing: The collaboration aims to leverage Molson Coors' first-party data across programmatic channels, utilizing Viant's Household ID and identity infrastructure to improve campaign performance and audience targeting.
Innovative Standards: Together, Viant and Molson Coors are establishing a new standard for programmatic performance called “Findability,” which emphasizes connecting brands with the right audiences responsibly and effectively.
Future Innovations: The partnership reflects Viant's growth as a trusted advertising platform, with plans to explore new opportunities in CTV advertising and outcomes measurement, driving the next generation of addressable advertising.
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Analyst Views on DSP
Wall Street analysts forecast DSP stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for DSP is 18.70 USD with a low forecast of 16.50 USD and a high forecast of 22.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
7 Analyst Rating
7 Buy
0 Hold
0 Sell
Strong Buy
Current: 11.250
Low
16.50
Averages
18.70
High
22.00
Current: 11.250
Low
16.50
Averages
18.70
High
22.00
B. Riley
Buy
maintain
2025-11-11
Reason
B. Riley
Price Target
2025-11-11
maintain
Buy
Reason
B. Riley raised the firm's price target on Viant to $16.50 from $14.50 and keeps a Buy rating on the shares. The company reported a Q3 beat and guided above consensus, the analyst tells investors in a research note. The firm says Viant laid out path for accelerating growth in 2026.
B. Riley
Zach Cummins
initiated
$14.50
2025-10-21
Reason
B. Riley
Zach Cummins
Price Target
$14.50
2025-10-21
initiated
Reason
B. Riley analyst Zach Cummins initiated coverage of Viant with a Buy rating and $14.50 price target. The stock is down 57% year-to-date due tariff headwinds, the loss of a notable advertiser, and competitive concerns with Amazon, the analyst tells investors in a research note. The firm believes the selloff presents an attractive opportunity. Connected television accounts for 45% of total advertising spend on Viant's platform and is positioned to expand in the coming years as the company's "differentiated" data and expanding AI suite support sustained double-digit ex-traffic acquisition cost revenue growth, contends Riley.
DA Davidson
Tom White
Buy
initiated
$15
2025-08-28
Reason
DA Davidson
Tom White
Price Target
$15
2025-08-28
initiated
Buy
Reason
DA Davidson analyst Tom White initiated coverage of Viant with a Buy rating and $15 price target. Viant, an advertising technology company that operates a cloud-based demand side platform, has "competitively differentiated" tech for Connected TV advertisers and a "compelling" AI-powered product launch cycle emerging, the analyst tells investors.
Citizens JMP
Outperform
to
NULL
downgrade
$24 -> $18
2025-08-12
Reason
Citizens JMP
Price Target
$24 -> $18
2025-08-12
downgrade
Outperform
to
NULL
Reason
Citizens JMP lowered the firm's price target on Viant to $18 from $24 and keeps an Outperform rating on the shares. Viant's Q2 results with contribution ex-TAC came in near the midpoint of guidance, with EBITDA at the high end of guidance, but Q3 guidance was below consensus expectations by about $3M and EBITDA guidance was $2M below consensus as the company was impacted by an agency partner losing a sizable advertiser client, the analyst tells investors in a research note. The firm believes there is upside to estimates going forward.
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About DSP
Viant Technology Inc. is an advertising technology company. The Company is engaged in artificial intelligence (AI)-powered programmatic advertising. The Company’s omnichannel platform, built for Connected TV (CTV), allows marketers to plan, execute, and measure their campaigns. Its cloud-based demand side platform (DSP) enables the programmatic purchase of advertising, which is the electronification of the digital advertising buying process. Its DSP is used by marketers and their advertising agencies to centralize the planning, buying and measurement of their digital advertising across various channels. Through its omnichannel platform, a marketer can buy ads on CTV, mobile, desktop, in-game, streaming audio and digital billboards. Its product suite, ViantAI, handles every stage of programmatic advertising, from building campaigns to optimizing execution. IRIS.TV, a Viant Technology company, is the only data platform built for video and CTV. IRIS_ID is its content identifier.
About the author
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Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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