Vera Bradley Reports Q3 Revenue of $62.3M with Net Loss of $12.4M
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 11 2025
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Source: Newsfilter
- Revenue Performance: Vera Bradley reported third-quarter revenues of $62.3 million, an 8.8% decline from $70.5 million in the prior year, reflecting competitive pressures despite some product line returns boosting confidence.
- Net Loss Situation: The company incurred a net loss of $12.4 million, or $0.44 per share, primarily impacted by a $5.9 million inventory write-down and a $4 million write-off of media credits, highlighting financial challenges during the transformation process.
- Operational Efficiency: The Direct segment generated $49.7 million in revenue, a 5.3% decrease year-over-year, indicating improvements in overall sales but still facing issues with traffic and conversion rates that affect profitability.
- Long-term Strategy: Vera Bradley is implementing a five-pillar transformation strategy branded as
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Analyst Views on VRA
About VRA
Vera Bradley, Inc. is a designer of women’s handbags, luggage and other travel items, fashion and home accessories, and gifts. The Company operates through two segments: Vera Bradley Direct (VB Direct) and Vera Bradley Indirect (VB Indirect). The VB Direct business consists of sales of Vera Bradley products through Vera Bradley Full-Line and Outlet stores in the United States; Vera Bradley’s websites, www.verabradley.com, outlet.verabradley.com, and international.verabradley.com; and the Vera Bradley annual outlet sale in Fort Wayne, Indiana. The VB Indirect business consists of sales of Vera Bradley products to approximately 1,200 specialty retail locations throughout the United States, as well as select department stores, national accounts, third party e-commerce sites, and third-party inventory liquidators, and royalties recognized through licensing agreements related to the Vera Bradley brand.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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Vera Bradley, Inc. Reports Reduced Losses in Q3
Third Quarter Loss: Vera Bradley, Inc. reported a loss of -$12.37 million for the third quarter, slightly improving from a loss of -$12.80 million in the same period last year.
Adjusted Earnings: Excluding certain items, the company reported adjusted earnings of -$8.31 million, or -$0.30 per share.
Revenue Decline: The company's revenue decreased by 11.7%, falling to $62.25 million from $70.48 million in the previous year.
Earnings Comparison: The earnings per share (EPS) for the quarter was -$0.44, compared to -$0.46 in the prior year.
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