Should You Buy Vera Bradley Inc (VRA) Today? Analysis, Price Targets, and 2026 Outlook.
Conclusion
Hold
Latest Price
2.310
1 Day change
-1.91%
52 Week Range
3.980
Analysis Updated At
2026/01/26
Vera Bradley Inc (VRA) is not a good buy for a beginner, long-term investor at this time. The company's financial performance is deteriorating, technical indicators show no strong bullish signals, and there are no positive catalysts or significant trading trends to support an upward price movement. Additionally, the options data and sentiment suggest limited interest in the stock, and no recent news or influential trading activity provides a compelling reason to invest.
Technical Analysis
The MACD is negative and expanding, indicating bearish momentum. RSI is neutral at 24.554, and moving averages are converging, showing no clear trend. The stock is trading near its S1 support level of 2.511, with resistance levels at 3.114 and 3.301. Overall, the technical setup does not suggest a strong buy signal.
Options Data
Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio
The low put-call ratios indicate a lack of bearish sentiment, but the overall options activity is not significant enough to suggest strong bullish sentiment either.
Technical Summary
Sell
9
Buy
5
Positive Catalysts
NULL identified. No recent news, trading trends, or significant influential activity to act as a positive catalyst.
Neutral/Negative Catalysts
The company's financials show declining revenue (-11.68% YoY), net income (-3.40% YoY), EPS (-4.35% YoY), and gross margin (-22.84% YoY). Additionally, stock trend analysis predicts a likelihood of further declines in the short to medium term.
Financial Performance
In Q3 2026, Vera Bradley reported a revenue drop to $62.25 million (-11.68% YoY), net income of -$12.37 million (-3.40% YoY), EPS of -0.44 (-4.35% YoY), and a gross margin decline to 42.06% (-22.84% YoY). These figures indicate a weakening financial position.
Growth
Profitability
Efficiency
Analyst Ratings and Price Target Trends
No recent analyst rating or price target changes are available for Vera Bradley Inc.
Wall Street analysts forecast VRA stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for VRA is 0 USD with a low forecast of 0 USD and a high forecast of 0 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Analyst Rating
0
Wall Street analysts forecast VRA stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for VRA is 0 USD with a low forecast of 0 USD and a high forecast of 0 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
