U.S. Video Game Sales Rise 3% in January
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 20 2026
0mins
Should l Buy SONY?
Source: seekingalpha
- Total Sales Growth: According to a report from Circana, total U.S. video game sales reached $4.70 billion in January 2023, reflecting a 3% year-over-year increase, indicating a stable recovery in the market, particularly in the demand for game content.
- Content Spending Increase: Game content sales amounted to $4.27 billion, also up 3%, with subscription spending rising by 23%, suggesting a growing consumer preference for ongoing content that could drive future revenue growth.
- Hardware Sales Rebound: Hardware sales rose 16% year-over-year to $248 million, primarily driven by the launch of the Nintendo Switch 2, which offset declines in PlayStation 5 and Xbox Series sales, demonstrating the positive impact of new hardware on the market.
- New Game Performance: In January's best-selling titles, Call of Duty: Black Ops 7 topped the charts again, while the newly released Code Vein II ranked 11th, highlighting the market potential and consumer interest in new game releases.
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Analyst Views on SONY
Wall Street analysts forecast SONY stock price to rise
1 Analyst Rating
1 Buy
0 Hold
0 Sell
Moderate Buy
Current: 21.120
Low
34.00
Averages
34.00
High
34.00
Current: 21.120
Low
34.00
Averages
34.00
High
34.00
About SONY
Sony Group Corp is a Japan-based company engaged in the games & network services (G&NS), music, movies, entertainment technology & services (ET&S), imaging & sensing solutions (I&SS) and other businesses. It has seven business segments. G&NS segment is involved in network service business, the manufacture and sale of home video game consoles and software. The Music segment mainly includes music production, music publishing and video media platform businesses. The Movies segment mainly includes film production, television program production and media network businesses. The ET&S field mainly includes the television business, audio, video business, still image, video camera business, smartphone business and Internet-related service business. The I&SS segment mainly includes the image sensor business. The Financial segment is involved in the insurance business and banking business. The Other segment consists of activities such as disc manufacturing business and recording media business.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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