Urban Outfitters Reports 9% Sales Growth for 2025
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 12 2026
0mins
Should l Buy URBN?
Urban Outfitters announced net sales for the two and eleven months ended December 31, 2025. Total Company net sales for the two months ended December 31, 2025, increased 9% compared to the two months ended December 31, 2024. Total Retail segment net sales increased 7%, with comparable Retail segment net sales increasing 5%. The increase in Retail segment comparable net sales was driven by mid single-digit positive growth in both digital channel sales and retail store sales. Comparable Retail segment net sales increased 9% at Urban Outfitters, 5% at Free People and 3% at Anthropologie. FP Movement brand Retail segment comparable net sales increased 18% and Free People brand Retail segment comparable net sales increased 1%. Subscription segment net sales increased 43% primarily driven by a 41% increase in average active subscribers in the current period versus the prior year period. Wholesale segment net sales increased 13% driven by an increase in Free People wholesale sales primarily due to an increase in sales to department stores.
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Analyst Views on URBN
Wall Street analysts forecast URBN stock price to rise
12 Analyst Rating
6 Buy
6 Hold
0 Sell
Moderate Buy
Current: 71.620
Low
70.00
Averages
87.64
High
102.00
Current: 71.620
Low
70.00
Averages
87.64
High
102.00
About URBN
Urban Outfitters, Inc. is a lifestyle products and services company. The Company operates through three segments: Retail, Wholesale and Nuuly. The Retail segment includes its store and digital channels and primarily includes its Anthropologie, Free People, FP Movement and Urban Outfitters brands. In addition to retail stores, it offers products and services directly to its customers through its Websites, mobile applications, social media and third-party digital platforms, catalogs and customer contact centers. The Subscription segment includes the Nuuly brand, which primarily offers customers a more sustainable way to explore fashion through a monthly women’s apparel subscription rental service. The Wholesale segment primarily designs, develops and markets young women's contemporary casual apparel, intimates, FP Movement activewear and shoes under the Free People and FP Movement brands and the BDG and iets frans apparel collections under the Urban Outfitters brand.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Urban Outfitters Executive Sells Shares
- Share Sale Overview: Urban Outfitters Co-President and CCO Margaret Hayne sold 18,666 shares in multiple open-market transactions from February 4-5, 2026, totaling approximately $1.35 million, reflecting executive confidence in the market.
- Transaction Details: Post-transaction, Hayne retains 1,176,273 direct shares and 2,015,949 indirect shares, with a post-transaction value of around $83.7 million for direct holdings, indicating her optimistic outlook on the company's future.
- Historical Trading Pattern: The sale of 18,666 shares aligns with Hayne's historical median sell size, demonstrating a stable trading strategy, and all shares were disposed of via family trusts, having no impact on her direct holdings.
- Investor Confidence: While frequent share sales may raise market concerns, both Hayne and her husband Richard A. Hayne execute trades under pre-established plans, and with Urban Outfitters' sustained growth over the past three years, investors should maintain a positive outlook on the company's future.
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- Super Bowl Advertising Boom: NBC's 30-second ad spots averaged $8 million, with some exceeding $10 million, showcasing fierce competition in the advertising market as AI companies heavily invested in the event, highlighting the importance of brand visibility.
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- Return to Brick-and-Mortar: Young consumers are rediscovering the appeal of in-store shopping after years dominated by e-commerce, reflecting a longing for the carefree and familiar comfort of 2016, which could stimulate a retail resurgence.
- Brand Opportunities Arise: Brands like Abercrombie & Fitch and Levi Strauss, which held significant cultural relevance in 2016, may leverage this nostalgia wave to regain market traction, especially as consumers show renewed interest in classic styles.
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Urban Outfitters Executive Sells Shares
- Share Sale Overview: Urban Outfitters Co-President and CCO Margaret Hayne sold 18,666 shares in multiple open-market transactions from February 4-5, 2026, totaling approximately $1.35 million, reflecting executive confidence in the market.
- Transaction Details: Post-transaction, Hayne retains 1,176,273 direct shares and 2,015,949 indirect shares, with a post-transaction value of around $83.7 million for direct holdings, indicating her optimistic outlook on the company's future.
- Historical Trading Pattern: The sale of 18,666 shares aligns with Hayne's historical median sell size, demonstrating a stable trading strategy, and all shares were disposed of via family trusts, having no impact on her direct holdings.
- Investor Confidence: While frequent share sales may raise market concerns, both Hayne and her husband Richard A. Hayne execute trades under pre-established plans, and with Urban Outfitters' sustained growth over the past three years, investors should maintain a positive outlook on the company's future.
See More
Eddie Bauer Files for Voluntary Chapter 11 Bankruptcy Protection Amid Operational Pressures
- Bankruptcy Filing: Eddie Bauer LLC announced on Monday that it has filed for voluntary Chapter 11 bankruptcy protection, primarily due to tariff uncertainty and mounting operational pressures, highlighting the severe financial challenges the company faces.
- Restructuring Agreement: The company has entered into a Restructuring Support Agreement with its secured lenders and commenced voluntary bankruptcy proceedings in the U.S. Bankruptcy Court for the District of New Jersey, aiming to maintain operations and seek a buyer through restructuring.
- Retail Operations Continuity: Despite entering bankruptcy, Eddie Bauer's stores in the U.S. and Canada will remain open for liquidation sales, maximizing asset value while searching for a going-concern buyer, indicating a strategic approach to asset management during financial distress.
- E-commerce Business Stability: Eddie Bauer's e-commerce and wholesale operations, which transitioned to Outdoor 5, LLC in January, remain unaffected by the bankruptcy process, suggesting that the company has managed to stabilize part of its business during this transition.
See More
Seattle Seahawks Win Super Bowl, Dow Surpasses 50,000
- Market Surge: The Dow Jones Industrial Average surged over 1,200 points on Friday, surpassing the 50,000 mark for the first time, closing the week up 2.5%, indicating a strong recovery in market sentiment despite earlier tech stock sell-offs.
- Bitcoin Rebound: Bitcoin rebounded above $70,000 on Friday, recovering from a sharp drop that nearly brought it below $60,000, reflecting a renewed confidence in the cryptocurrency market, although it remains over 50% off its all-time high.
- Super Bowl Advertising Boom: During the Super Bowl, NBC's average price for a 30-second ad reached $8 million, with some slots exceeding $10 million, highlighting strong demand in the advertising market, particularly from AI companies.
- Legal Battle Between Hims and Novo: Novo Nordisk is suing Hims & Hers over alleged copycat versions of its Wegovy obesity drug, leading Hims to announce the withdrawal of its product, which caused its shares to drop over 20% before the market opened.
See More
Seattle Seahawks Win Super Bowl with 29-13 Victory
- Market Surge: The Dow Jones Industrial Average soared over 1,200 points on Friday, surpassing the 50,000 mark for the first time, closing the week up 2.5%, indicating strong investor confidence despite a slight dip in futures trading this morning.
- Super Bowl Advertising Boom: NBC's 30-second ad spots averaged $8 million, with some exceeding $10 million, showcasing fierce competition in the advertising market as AI companies heavily invested in the event, highlighting the importance of brand visibility.
- Legal Action Intensifies: Novo Nordisk is suing Hims & Hers over its copycat weight-loss pills, leading Hims to announce the withdrawal of its product, resulting in a pre-market stock drop of over 20%, reflecting market sensitivity to legal risks.
- Meta Faces Major Trials: Meta is set to face two significant lawsuits in New Mexico and Los Angeles regarding the protection of child users and the mental health impacts on young users, which could have profound implications for its business and the social media industry.
See More
2016 Nostalgia Sparks Retail Revival Potential
- Social Media Surge: Since January 1, user-generated '2016' playlists on Spotify have surged by 790%, indicating a strong nostalgic sentiment among young consumers that could drive sales for brands associated with that era.
- Return to Brick-and-Mortar: Young consumers are rediscovering the joy of in-store shopping, reflecting a longing for the carefree atmosphere of 2016, which may lead to improved performance for retailers.
- Brand Opportunities: Brands like Abercrombie & Fitch could leverage this nostalgia wave to reshape their image, particularly if they successfully distance themselves from past controversies, potentially attracting more young consumers.
- Market Outlook: Retail trends typically last about 18 months, and this nostalgia cycle is expected to persist through the midterm elections this year, possibly extending into next year, providing long-term market opportunities for related brands.
See More
Gen Z's Nostalgia for 2016 and Its Impact on Retail
- Nostalgia Trend Emergence: Gen Z's nostalgia for 2016 has rapidly spread across social media, with Spotify user-generated '2016' playlists soaring by 790% since January 1, indicating a strong yearning for the cultural elements of that time, potentially driving a revival for related brands.
- Return to Brick-and-Mortar: Young consumers are rediscovering the appeal of in-store shopping after years dominated by e-commerce, reflecting a longing for the carefree and familiar comfort of 2016, which could stimulate a retail resurgence.
- Brand Opportunities Arise: Brands like Abercrombie & Fitch and Levi Strauss, which held significant cultural relevance in 2016, may leverage this nostalgia wave to regain market traction, especially as consumers show renewed interest in classic styles.
- Market Strategy Adjustments: As nostalgia rises, brands must adjust their market strategies to align with Gen Z's desire for authenticity and less intentionality, with successful brands likely to harness this emotional connection to reshape their cultural relevance.
See More
