Should I Buy URBN? URBN 2026 Analysis

Should You Buy Urban Outfitters Inc (URBN) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Buy

Latest Price

69.420

1 Day change

-0.27%

52 Week Range

84.350

Analysis Updated At

2026/01/26

Urban Outfitters Inc (URBN) is a good buy for a beginner investor with a long-term strategy and $50,000-$100,000 available for investment. The company has shown strong financial performance, positive hedge fund activity, and favorable analyst sentiment. Despite neutral technical indicators, the overall outlook supports a buy decision.

Technical Analysis

The MACD is negative and expanding (-1.073), suggesting bearish momentum. RSI is neutral at 27.882, and moving averages are converging, indicating no clear directional trend. The stock is trading near its support level (S1: 67.682), which could provide a potential entry point. Pre-market price is $66.99, slightly below the support level.

Options Data

Bullish

Open Interest Put-Call Ratio

Bullish

Option Volume Put-Call Ratio

Technical Summary

Sell

Buy

Positive Catalysts

Hedge fund buying has increased significantly by 2269.37% in the last quarter.
Strong financial performance in Q3 2026, with revenue, net income, EPS, and gross margin showing YoY growth.
Analysts maintain positive sentiment with multiple price target increases and Overweight ratings.

Neutral/Negative Catalysts

No recent news or event-driven catalysts.
Neutral insider trading activity, with no significant trends.
Technical indicators do not confirm a strong bullish trend.

Financial Performance

In Q3 2026, revenue increased by 12.30% YoY to $1.53 billion, net income rose by 13.15% YoY to $116.44 million, EPS grew by 16.36% YoY to $1.28, and gross margin improved by 1.20% YoY to 36.96%.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts remain positive on URBN, with multiple price target increases in recent months. Barclays raised the target to $102, and JPMorgan adjusted it to $94, both maintaining Overweight ratings. Analysts highlight strong brand momentum, controlled promotions, and improving financial performance as key drivers.

12 Analyst Rating

Wall Street analysts forecast URBN stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for URBN is 87.45 USD with a low forecast of 70 USD and a high forecast of 98 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

6 Buy

6 Hold

0 Sell

Moderate Buy

Current: 69.610

Low

Averages

87.45

High

Current: 69.610

Low

Averages

87.45

High

JPMorgan

Overweight

NULL

downgrade

$96 -> $94

AI Analysis

2026-01-20

Reason

JPMorgan

Price Target

$96 -> $94

AI Analysis

2026-01-20

downgrade

Overweight

NULL

Reason

JPMorgan lowered the firm's price target on Urban Outfitters to $94 from $96 and keeps an Overweight rating on the shares. The firm adjusted targets in the retailing group after meeting with managements.

Barclays

Overweight

maintain

$98 -> $102

2026-01-16

Reason

Barclays

Price Target

$98 -> $102

2026-01-16

maintain

Overweight

Reason

Barclays raised the firm's price target on Urban Outfitters to $102 from $98 and keeps an Overweight rating on the shares. The firm says the holiday preannounced results for the specialty retailers were largely inline with expectations. Promotions were largely controlled as retailers are disciplined with inventory despite tariffs, the analyst tells investors in a research note. Barclays remains positive on the group in 2026.

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URBN Should I Buy

URBN Should I Buy

Should You Buy Urban Outfitters Inc (URBN) Today? Analysis, Price Targets, and 2026 Outlook.

Technical Analysis

Options Data

Technical Summary

Positive Catalysts

Neutral/Negative Catalysts

Financial Performance

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

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