United Rentals Enhances Digital Platform with Intelligent Recommendations and Augmented Reality for Equipment Compatibility
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Aug 28 2025
0mins
Should l Buy URI?
Source: Businesswire
New Digital Tools Launched: United Rentals has introduced two new features, Smart Suggestions and Equipment Fit Augmented Reality (AR), to enhance the equipment rental experience for customers.
Smart Suggestions Feature: This tool utilizes machine learning to recommend equipment based on customer history and jobsite data, resulting in a 27% reduction in time spent identifying and ordering equipment.
Equipment Fit AR Functionality: Customers can use this feature to virtually place 3D models of equipment at their jobsite, aiding in evaluating dimensions and planning placement in restricted areas.
Focus on Customer Needs: Both tools aim to simplify the rental process and improve productivity by anticipating customer needs, as highlighted by United Rentals' Director of Product Management.
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Analyst Views on URI
Wall Street analysts forecast URI stock price to rise
14 Analyst Rating
12 Buy
1 Hold
1 Sell
Strong Buy
Current: 731.540
Low
600.00
Averages
1004
High
1150
Current: 731.540
Low
600.00
Averages
1004
High
1150
About URI
United Rentals, Inc. is an equipment rental company. The Company's segments include General Rentals and Specialty. General Rentals segment includes the rental of construction, aerial and industrial equipment, general tools and light equipment, and related services and activities. General Rentals segment has four geographic divisions - Central, Northeast, Southeast and West - and operates throughout the United States and Canada. Specialty segment rents products (and provides setup and other services on such rented equipment), including trench safety equipment, such as trench shields, aluminum hydraulic shoring systems, slide rails, crossing plates, construction lasers and line testing equipment for underground work; fluid solutions equipment primarily used for fluid containment, transfer and treatment, and mobile storage equipment and modular office space. It has an integrated network of around 1,591 rental locations in North America, 39 in Europe, 37 in Australia and 19 in New Zealand.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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