Under Armour Reports Loss, Shares Drop 14%
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 3 hours ago
0mins
Should l Buy ONON?
Source: CNBC
- Earnings Loss: Under Armour reported a loss of 3 cents per share on revenue of $1.17 billion, significantly missing analyst expectations of a 2-cent loss and $1.68 billion in revenue, resulting in a 14% drop in stock price, highlighting the challenges the company faces in a competitive market.
- Acquisition Rejection: GameStop shares fell over 4% after eBay rejected its $56 billion takeover bid due to financing concerns, negatively impacting market confidence in GameStop's strategic direction.
- Strong Performance: On Holding's stock fell 5% in premarket trading despite reporting first-quarter earnings and revenue that exceeded analyst expectations, while reiterating its full-year net sales growth outlook, indicating resilience in its business model.
- Significant Stock Movement: Wendy's shares surged over 23% following reports that Trian Fund Management is raising funds for a bid to take the fast-food chain private, reflecting optimistic market sentiment regarding its privatization potential.
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Analyst Views on ONON
Wall Street analysts forecast ONON stock price to rise
21 Analyst Rating
18 Buy
2 Hold
1 Sell
Strong Buy
Current: 34.040
Low
30.00
Averages
60.79
High
85.00
Current: 34.040
Low
30.00
Averages
60.79
High
85.00
About ONON
On Holding AG is a Switzerland-based company active in athletic sports accesories industry. The Company provides footwear and sports apparel and is engaged in developing and distributing performance sports products, through independent retailers and global distributors. The Company sells its products trough the internet and its own stores.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Earnings Report Announcement: On Holding AG is set to report its Q1 earnings on May 12, with analysts projecting earnings of 27 cents per share, indicating market focus on the company's profitability.
- CEO Change: The announcement of a CEO change may significantly impact the company's strategic direction and market confidence, particularly at this critical juncture ahead of the earnings report.
- Stock Price Decline: Ahead of the earnings report, On Holding AG's stock fell by 3.4%, reflecting investor concerns regarding the upcoming earnings and leadership transition, which could affect short-term market performance.
- Market Reaction Analysis: Investor reactions to the forthcoming earnings report and management changes may influence the company's future stock price trajectory, especially given the heightened sensitivity to earnings expectations in the current economic climate.
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- Acquisition Proposal Rejected: eBay has officially rejected GameStop's unsolicited $56 billion acquisition bid, labeling it as 'neither credible nor attractive,' with concerns over a significant funding gap and high debt load, which could undermine GameStop's market confidence.
- Financing Challenges Emerge: Despite CEO Ryan Cohen's commitment to provide $20 billion in financing, analysts warn that GameStop's $10 billion market cap makes acquiring a $48 billion giant nearly impossible without extreme equity dilution, highlighting the fragility of its financing capabilities.
- Market Reaction Tepid: Following eBay's rejection, GameStop's stock fell 2.37% in pre-market trading, indicating investor concerns about its acquisition ability, which may impact its future stock performance and market positioning.
- Unclear Strategic Direction: eBay's board reiterated its focus on luxury goods and trading cards, believing this will yield superior shareholder returns, while GameStop's acquisition intentions could distract from its core resources and strategic focus.
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- Strong Sales Performance: On Holding AG reported net sales of CHF 831.9 million (approximately $1.06 billion) for Q1, reflecting over 14% year-on-year growth; however, investor disappointment over unchanged FY26 sales guidance led to a stock decline.
- Margin Improvement: The company achieved a gross profit margin increase of 430 basis points to 64.2%, while net income margin rose by 460 basis points to 12.4%, indicating effective cost management alongside sales growth, enhancing profitability.
- Cautious Future Outlook: Despite On Holding's expectation for at least 23% growth in FY26 net sales to CHF 3.51 billion, management remains cautious due to significant headwinds from higher U.S. tariffs, impacting future confidence.
- EBITDA Guidance Upgrade: The adjusted EBITDA margin for FY26 is projected to be between 19.5% and 20%, up from the previous guidance of 18.5% to 19%, reflecting ongoing improvements in the company's profitability.
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- Significant Sales Growth: On Holding (ONON) shares surged over 5% pre-market, driven by a remarkable 44.4% revenue growth in the APAC region, achieving record net sales and profitability, which enhances its full-year profit outlook and validates its premium brand strategy.
- Profitability Enhancement: Co-CEO Casper Coppetti emphasized that Q1 performance serves as strong evidence of their premium strategy's success, with projections indicating a gross profit margin of 64.5% by year-end, further solidifying the company's market position.
- Positive Market Reaction: Despite facing significant headwinds from spending and tariffs, TMF CIO Andy Cross noted that On Holding continues to demonstrate strong long-term performance, reflecting investor confidence in its business model and optimistic outlook for future growth.
- Favorable Industry Trends: As AI workloads shift towards inference, the CPU market is entering a growth 'super cycle,' presenting new opportunities for chipmakers like AMD and Intel, which are expected to be near-term winners, further driving stock price increases.
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- Earnings Loss: Under Armour reported a loss of 3 cents per share on revenue of $1.17 billion, significantly missing analyst expectations of a 2-cent loss and $1.68 billion in revenue, resulting in a 14% drop in stock price, highlighting the challenges the company faces in a competitive market.
- Acquisition Rejection: GameStop shares fell over 4% after eBay rejected its $56 billion takeover bid due to financing concerns, negatively impacting market confidence in GameStop's strategic direction.
- Strong Performance: On Holding's stock fell 5% in premarket trading despite reporting first-quarter earnings and revenue that exceeded analyst expectations, while reiterating its full-year net sales growth outlook, indicating resilience in its business model.
- Significant Stock Movement: Wendy's shares surged over 23% following reports that Trian Fund Management is raising funds for a bid to take the fast-food chain private, reflecting optimistic market sentiment regarding its privatization potential.
See More
- Strong Sales Growth: On reported Q1 sales of 831.9 million Swiss francs, a 14.5% increase year-over-year, surpassing analyst expectations of 823 million francs, indicating robust performance in the premium sneaker market.
- Improved Profitability Outlook: The company expects its gross profit margin to reach at least 64.5% in 2026, up from a previous forecast of 63%, demonstrating resilience amid an uncertain economic backdrop, despite a 20% tariff on imports from Vietnam.
- Strong Performance in China: On's sales in China are growing at a high double-digit percentage, with apparel penetration reaching 30%, contrasting sharply with Nike's struggles in the region, highlighting the effectiveness of its brand strategy in attracting local consumers.
- Management Changes: On announced co-founders Coppetti and Allemann as co-CEOs, replacing Martin Hoffmann, and while management has changed, Coppetti emphasized that the company's strategy will remain focused on executing its premium market approach.
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