The 20-20 Volatility Group: Five Consumer Stocks with Significant Short Interest and Low Price-to-Earnings Ratios
Value Trap or Opportunity: Stocks with high short interest and low price-to-earnings ratios may present risks as value traps or opportunities for significant short squeezes, especially if catalysts arise.
Stock Examples: Notable stocks include Kohl's (KSS) with a P/E of 16.7 and short interest of 24.8%, Jack in the Box (JACK) with a P/E of 5.3 and short interest of 25.8%, and Caleres (CAL) with a P/E of 2.1 and short interest of 22.2%.
Analyst Ratings: The Wall Street consensus ratings for these stocks vary, with Kohl's and Grocery Outlet rated as Hold, Jack in the Box as Strong Sell, and Caleres as Buy.
Future Outlook: Companies like Grocery Outlet and Kohl's are focusing on strategic initiatives and guidance for future earnings, indicating potential for growth despite current market challenges.
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Rise of Retail Investors and Tesla's Dominance
- Rise of Retail Investors: Five years ago, the meme stock craze initiated by retail investors, particularly through the short squeeze of GameStop, became a pivotal event in modern market history, reshaping trading dynamics.
- Tesla's Market Position: In 2023, Tesla surpassed the SPDR S&P 500 ETF to become the most purchased stock by retail investors, reflecting its skyrocketing popularity among small-scale investors, having not even made the top 20 four years prior.
- Performance Comparison: Tesla's shares more than doubled in 2023, while the Nasdaq Composite only gained 43%, highlighting Tesla's robust recovery and the intense market focus on its performance.
- Influence of Retail Investors: Blackrock estimates that retail investors now account for nearly 20% of average daily flows, a significant increase from low single-digit percentages before the pandemic, underscoring their growing impact on the market.

Oversold Stocks in Consumer Discretionary Sector Present Buying Opportunities
- Oversold Stock Overview: Kohls Corp's relative strength index (RSI) stands at 29.6, indicating a 17% decline over the past month and a 52-week low of $6.04, suggesting it is undervalued and may attract investor interest.
- Analyst Rating: Jefferies analyst Blake Anderson assigned a Hold rating to Kohl's on January 14, and despite the stock's decline, the rating may provide a relatively stable investment signal for investors.
- Market Performance: Kohls shares fell 3.2% to close at $17.22 on Wednesday, and with an 86.20 momentum score and a 96.75 value score, it indicates potential rebound opportunities in the market.
- Industry Dynamics: As consumer spending gradually recovers, oversold stocks like Kohls may become focal points for investors to reassess, especially in the context of economic recovery, which could yield higher returns.






