TH International Launches Eco-Friendly Straws to Promote Sustainability
Written by Emily J. Thompson, Senior Investment Analyst
Source: Newsfilter
- Innovative Eco-Friendly Product: TH International collaborates with Tencent's CarbonXmade program to launch eco-friendly straws made using carbon capture technology, marking a significant advancement in the company's sustainability efforts.
- Market Rollout Plan: The new straws will be introduced in Tims stores across Beijing, Shanghai, and Shenzhen, aiming to encourage consumers to support a sustainable future through small everyday choices, which is expected to enhance brand image and attract environmentally conscious customers.
- Technology Application: Each 100 straws contains 3.185 grams of captured CO₂, showcasing the ability to turn climate burdens into usable materials while meeting Chinese regulatory standards, thereby enhancing the product's market competitiveness.
- Ongoing Commitment: The straw launch complements Tims China's
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Analyst Views on THCH
About THCH
TH International Ltd is a holding company principally engaged in coffee business. Through its subsidiaries, The Company operates its businesses through two segments. Tim Hortons segment is mainly engaged in coffee, donut and tea restaurant chains. Popeyes segment mainly operates quick-service restaurant, providing food including sweet chili chicken, salt and pepper chicken shoulders, golden cheese chicken nuggets, and a Longjing tea-based pomelo milkshake. The segment also provides Popeyes’ signature items, including New Orleans-style spicy chicken, Louisiana-style seafood such as Cajun popcorn shrimp and sides including mashed potatoes with Cajun gravy. The Company also engages in sales of coffee, beverages and prepared food through company owned and operated stores and franchised stores. The Company mainly conducts its businesses in the mainland China market.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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