Taylor Swift and Drake's label UMG strikes new licensing deal with TikTok to end spat
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 02 2024
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Source: CNBC
- Universal Music Group and TikTok Licensing Agreement: UMG, the record label for top artists like Taylor Swift and Drake, reached a new licensing deal with TikTok to end their dispute.
- Return of Artists' Music: The agreement will bring back music by UMG artists to TikTok after it was removed earlier due to failed negotiations.
- Dispute Details: TikTok had pulled songs from UMG artists over content licensing disagreements, leading to public conflict.
- Accusations and Concerns: UMG accused TikTok of unfair payment rates and allowing unauthorized AI-generated songs that undermined artists' intellectual property.
- New Deal Objectives: The new deal aims to enhance compensation for songwriters and artists, provide promotional opportunities, and protect against unauthorized AI-generated music.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.





