Surging Demand for Used Cars and Fuel-Efficient Vehicles Creates New Opportunities
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 07 2026
0mins
Should l Buy CARG?
Source: Newsfilter
- Used Car Sales Surge: In Q1 2026, sales of nearly new used cars (two years old or younger) increased by 24% year-over-year, driving significant growth in the used market, particularly for compact models priced under $30,000 like the Chevrolet Trax and Toyota Corolla, indicating a strong consumer preference for value.
- Demand for Older Models Rises: Among budget-conscious buyers looking around $10,000, sales of 8- to 10-year-old vehicles grew by 4% year-over-year, while vehicles over 11 years old saw a 7% increase, highlighting a robust market segment despite economic pressures as consumers seek affordable options.
- New Vehicle Supply Tightens: As of March, the new vehicle market days supply reached 73 days, significantly above the industry target of 60 days, with hybrids experiencing the tightest supply at just 47 days, reflecting strong consumer demand for affordable and efficient vehicles, particularly Toyota's hybrid models.
- Fuel-Efficient Vehicles Gain Popularity: Rising gas prices have driven a notable increase in interest for electric and hybrid vehicles, with new EV listings seeing a 31% increase in views, and used EV sales rising nearly 30% year-over-year, demonstrating a dual focus on environmental sustainability and cost-effectiveness among consumers.
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Analyst Views on CARG
Wall Street analysts forecast CARG stock price to rise
9 Analyst Rating
6 Buy
3 Hold
0 Sell
Moderate Buy
Current: 37.130
Low
40.00
Averages
42.38
High
45.00
Current: 37.130
Low
40.00
Averages
42.38
High
45.00
About CARG
CarGurus, Inc. (CarGurus) offers a multinational, online automotive platform for buying and selling vehicles that offer both digital retail solutions and the CarOffer digital wholesale platform. The CarGurus platform enables consumers to purchase and/or sell a vehicle either online or in-person, and it gives dealerships the power to accurately price, instantly acquire, effectively market, and quickly sell vehicles, all with a nationwide reach. It operates through two segments: U.S. Marketplace and Digital Wholesale. The U.S. Marketplace segment provides marketplace services for customers within the United States. Digital Wholesale segment provides Dealer-to-Dealer and Instant Max Cash Offer (IMCO) services and products which are sold on the CarOffer platform. The Company operates online marketplaces under the CarGurus brand in Canada and the United Kingdom. It also operates independent brands, the Autolist and PistonHeads online marketplaces in the United States and the United Kingdom.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Online Car Buying Trend: According to Allied Market Research, online car buying is expected to triple by the end of the decade, indicating a significant shift in consumer acceptance that could transform traditional auto sales models.
- Amazon's Market Strategy: Amazon Autos is rapidly expanding from a niche pilot to a broad vehicle marketplace, aiming to enhance online sales capabilities through partnerships with dealerships, thereby shortening sales cycles and improving efficiency, while dealers retain control over transactions.
- Changing Competitive Landscape: Amazon's entry poses a threat to companies focused on vehicle listings and dealership leads, such as Cars.com and CarGurus, as these companies, despite their strong brand presence, may struggle against Amazon's vast consumer reach.
- Dealers' Role: While Amazon is not yet selling cars directly or taking a cut from dealership transactions, its platform allows consumers to complete transactions online more easily, which could have profound implications for traditional dealerships and auto sales models in the future.
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- Market Expansion Plan: Amazon Autos is rapidly transitioning from a pilot program to a broad vehicle marketplace, with online car buying expected to triple by the end of this decade, indicating significant market potential and strategic value.
- Collaboration with Dealers: Rather than taking a cut from transactions, Amazon collaborates with dealerships to enhance their online presence and shorten sales cycles, thereby improving overall operational efficiency and strengthening dealers' competitive positions.
- Threat to Competitors: Amazon's entry poses a serious threat to vehicle listing and lead-generation companies like Cars.com and CarGurus, although it has yet to fully replicate Carvana's nationwide inventory and distribution capabilities.
- Shifts in Consumer Behavior: As consumers increasingly prefer online car buying, Amazon's model may transform traditional purchasing processes, with dealerships still controlling transactions and pricing, but Amazon's extensive reach will position it significantly in future markets.
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- Used Car Sales Surge: In Q1 2026, sales of nearly new used cars (two years old or younger) increased by 24% year-over-year, driving significant growth in the used market, particularly for compact models priced under $30,000 like the Chevrolet Trax and Toyota Corolla, indicating a strong consumer preference for value.
- Demand for Older Models Rises: Among budget-conscious buyers looking around $10,000, sales of 8- to 10-year-old vehicles grew by 4% year-over-year, while vehicles over 11 years old saw a 7% increase, highlighting a robust market segment despite economic pressures as consumers seek affordable options.
- New Vehicle Supply Tightens: As of March, the new vehicle market days supply reached 73 days, significantly above the industry target of 60 days, with hybrids experiencing the tightest supply at just 47 days, reflecting strong consumer demand for affordable and efficient vehicles, particularly Toyota's hybrid models.
- Fuel-Efficient Vehicles Gain Popularity: Rising gas prices have driven a notable increase in interest for electric and hybrid vehicles, with new EV listings seeing a 31% increase in views, and used EV sales rising nearly 30% year-over-year, demonstrating a dual focus on environmental sustainability and cost-effectiveness among consumers.
See More
- Executive Purchase: CarGurus Director Stephen Kaufer bought 30,766 shares at $32.50 each on Tuesday, totaling a $1 million investment, indicating strong confidence in the company's future prospects.
- Market Reaction: Kaufer's purchase saw a 7.5% increase at the peak of Thursday's trading, with CARG reaching a high of $34.93, reflecting positive market sentiment towards the stock.
- Tennant Investment: On the same day, James T. Glerum Jr. purchased 8,163 shares of Tennant at $61.25 each, totaling approximately $499,980, marking his first buy in the past year and signaling optimism about the company's outlook.
- Stock Fluctuation: While Glerum Jr.'s investment is currently up about 4.4%, Tennant's stock dipped 0.1% on Thursday, indicating a cautious market stance towards its shares.
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- Price Fluctuation Analysis: CARG's stock has a 52-week low of $24.65 and a high of $39.42, with the last trade at $34.13, indicating significant price movement within this range and reflecting market interest and investor sentiment changes.
- Market Trend Observation: The current price of $34.13 is approximately 86.7% of the 52-week high, suggesting strong performance in the market, which may attract more investor attention, especially influenced by technical indicators like the 200-day moving average.
- Investor Sentiment Assessment: The price fluctuations of CARG stock could impact investor decisions, particularly as the current price approaches the high point, leading investors to consider profit-taking or holding for potential further gains.
- Technical Analysis Signals: CARG's performance is closely tied to its 200-day moving average, and investors should monitor changes in this indicator to assess future price trends and market sentiment.
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- Put Option Appeal: The current bid for the $27.00 put option is 35 cents, and if an investor sells this contract, their effective purchase price for the stock drops to $26.65, representing an approximately 11% discount from the current price of $30.40, making it attractive for those interested in CARG shares.
- Yield Potential Analysis: Should the put option expire worthless, it would yield a 1.30% return on cash commitment, equating to an annualized yield of 10.30%, indicating that this strategy can achieve substantial returns while managing risk effectively.
- Call Option Returns: By purchasing CARG shares at the current price of $30.40 and selling the $32.00 call option, investors could realize a total return of 7.07% if the stock is called away at expiration, highlighting the potential profitability of this strategy.
- Risk Assessment: Current data suggests a 57% chance that the $32.00 call option will expire worthless, allowing investors to retain both their shares and the premium collected, which would represent an additional 1.81% return, annualized at 14.37%.
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