Sprinklr and CreatorIQ Announce Strategic Partnership
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 31 2026
0mins
Should l Buy CXM?
Sprinklr and CreatorIQ announced a strategic partnership and integrated solution connecting creator intelligence with enterprise social systems. The company said, "Sprinklr and CreatorIQ's new partnership delivers an integrated solution and a more connected operating model for enterprise marketing - linking creator intelligence, social media management, and paid amplification within a unified ecosystem. The Creator Graph, CreatorIQ's proprietary intelligence infrastructure that processes 123M creator posts per day, will feed directly into Sprinklr's enterprise social media reporting environment, enabling brands to assess creator, organic, and paid performance in one place and better understand their impact on revenue and growth. "
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Analyst Views on CXM
Wall Street analysts forecast CXM stock price to rise
6 Analyst Rating
1 Buy
4 Hold
1 Sell
Hold
Current: 5.590
Low
7.00
Averages
9.40
High
12.00
Current: 5.590
Low
7.00
Averages
9.40
High
12.00
About CXM
Sprinklr, Inc. is an enterprise software company for customer-facing functions. The Company's artificial intelligence (AI) platform, Unified Customer Experience Management (Unified-CXM), enables customer-facing teams, from customer service to marketing, to collaborate across internal silos, communicate across digital channels, and leverage AI to deliver better customer experience. Its platform enables organizations to connect to approximately 30 digital channels, including messaging, live chat, text, social media and hundreds of millions of forums, blogs, news and review sites, as well as traditional channels such as voice and email. Its single-codebase platform is designed to handle unstructured data. Its Unified-CXM platform enables listening, seamless collaboration across the entire customer journey, skills-based workflow, customer-led governance, and timely decision-making.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Sprinklr CMO Arun Pattabhiraman Sells 32,500 Shares
- Executive Stock Sale: Sprinklr's CMO Arun Pattabhiraman sold 32,500 shares of common stock on March 16, 2026, for approximately $190,000, indicating a significant change in his ownership position within the company.
- Ownership Reduction: Following the transaction, Arun's direct holdings decreased from 517,878 to 485,378 shares, representing a 6.28% reduction in direct Class A common stock ownership, which may affect market perceptions of his confidence in the company.
- Transaction Context: The sale of 32,500 shares is nearly double Arun's recent median sell size, suggesting he has reduced his holdings in prior transactions, and this sale does not appear to be driven by short-term price movements.
- Company Financials: Sprinklr reported $857 million in revenue for fiscal 2026, an 8% year-over-year increase, and despite a 33.6% decline in stock price over the past year, the company maintains strong cash flow and profitability, indicating ongoing growth potential.
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Short Sellers Adjust Their Stance on Software Sector
- Decline in Short Interest: According to S3 Partners, short interest in the S&P 1500 Software Index has decreased after peaking on February 26, indicating a reduction in bearish sentiment following a 23% year-to-date decline in the sector.
- Increase in Individual Stocks: Despite the overall decline, UiPath experienced a 4 percentage point rise in short interest over the past month, reaching 26.2%, pushing its stock into what S3 refers to as 'battleground' territory, highlighting ongoing investor scrutiny.
- Cautious Market Sentiment: Concerns about AI competitors and automation tools potentially undermining traditional software demand have intensified, prompting a reevaluation of long-term revenue potential for software licenses and workflows, thereby affecting market sentiment.
- Selective Investment Strategy: As aggregate sector positioning stabilizes, investors are increasingly focusing on specific companies like Sprinklr, Dropbox, and Workday, which have seen notable increases in short interest over the past month, reflecting a heightened awareness of perceived vulnerabilities.
See More
Sprinklr Recognized as Leader in 2026 Gartner Magic Quadrant for VoC Platforms
- Industry Leadership: Sprinklr has been recognized again as a Leader in the 2026 Gartner Magic Quadrant for Voice of the Customer Platforms, highlighting its exceptional performance in Unified Customer Experience Management and further solidifying its competitive position in the market.
- AI-Driven Customer Insights: With enhanced AI capabilities, Sprinklr can unify structured and unstructured customer feedback to deliver richer insights, helping enterprises achieve greater efficiency and agility in customer interactions, thereby enhancing customer satisfaction.
- Comprehensive Data Coverage: Sprinklr's VoC solution integrates feedback from over 30 social and digital channels, ensuring brands can build a complete understanding of customer sentiment and intent, which optimizes marketing and customer service strategies.
- Enhanced Enterprise Benefits: Enterprises using Sprinklr report gains in customer understanding, operational efficiency, and agility through unified data and AI-assisted decision-making, consistent with feedback captured in peer reviews and analyst evaluations, further validating the effectiveness of its products.
See More
Major Averages Decline Amid Oil Price Volatility
- Market Impact from Oil Prices: The major averages, including the Dow, fell over 400 points as oil prices surged above $100 earlier in the week, reflecting traders' concerns over volatile energy prices and geopolitical tensions in the Middle East.
- IEA's Strategic Release: The International Energy Agency's decision to release approximately 400 million barrels from strategic reserves aims to stabilize energy markets following supply shocks due to conflicts, which could help mitigate extreme oil price fluctuations.
- Inflation Data Reaction: Recent inflation data showed a 0.3% month-over-month increase in the consumer price index and a 2.4% year-over-year rise, both aligning with consensus expectations, indicating persistent inflationary pressures that may influence future monetary policy decisions.
- Escalating Geopolitical Risks: U.S. forces sunk several Iranian ships near the Strait of Hormuz, heightening the fragility of global energy supply routes and contributing to unstable market sentiment, prompting investors to adopt a cautious stance regarding future market movements.
See More
Sprinklr Reports Q4 2026 Earnings with Revenue Growth and Strategic Focus
- Revenue Growth: Sprinklr reported Q4 2026 revenue of $220.6 million, a 9% year-over-year increase, with subscription revenue at $193.4 million, up 6%, indicating strong market performance and sustained customer demand.
- Operating Profit Improvement: The company achieved a non-GAAP operating income of $37.7 million, resulting in a 17% operating margin, reflecting significant progress in cost control and operational efficiency, thereby enhancing the foundation for future profitability.
- Share Buyback Program: Sprinklr announced a new $200 million share buyback program, including a $125 million accelerated repurchase, demonstrating confidence in its value while providing additional returns to shareholders.
- Future Outlook: Management expects total revenue for FY 2027 to range between $215.5 million and $216.5 million, with subscription revenue projected at $778 million to $780 million; although growth rates are modest, the company remains focused on improving operational efficiency and renewal rates for long-term growth.
See More
Sprinklr Reports Strong Q4 Earnings, Shares Surge
- Significant Earnings Growth: Sprinklr reported nearly $221 million in revenue for Q4 FY2026, reflecting a 9% year-over-year increase, with subscription revenue rising 6% to over $193 million, surpassing analyst expectations of $215.5 million, indicating strong performance in customer experience management.
- Net Income Improvement: The company's non-GAAP net income surged 16% to nearly $32 million, translating to $0.13 per share, significantly exceeding the analyst forecast of $0.09, which enhances investor confidence in its profitability.
- Optimistic Future Guidance: Sprinklr anticipates FY2027 revenue between $869 million and $871 million, with subscription revenue projected at $778 million to $780 million, both exceeding FY2026 results of $857 million, showcasing confidence in future growth.
- Successful Strategic Transformation: The company is pivoting from social media management to AI-powered customer experience tools, with CEO Rory Read stating that the quarter capped a pivotal year in this transformation, leading to market optimism about its future trajectory.
See More
Sprinklr CMO Arun Pattabhiraman Sells 32,500 Shares
- Executive Stock Sale: Sprinklr's CMO Arun Pattabhiraman sold 32,500 shares of common stock on March 16, 2026, for approximately $190,000, indicating a significant change in his ownership position within the company.
- Ownership Reduction: Following the transaction, Arun's direct holdings decreased from 517,878 to 485,378 shares, representing a 6.28% reduction in direct Class A common stock ownership, which may affect market perceptions of his confidence in the company.
- Transaction Context: The sale of 32,500 shares is nearly double Arun's recent median sell size, suggesting he has reduced his holdings in prior transactions, and this sale does not appear to be driven by short-term price movements.
- Company Financials: Sprinklr reported $857 million in revenue for fiscal 2026, an 8% year-over-year increase, and despite a 33.6% decline in stock price over the past year, the company maintains strong cash flow and profitability, indicating ongoing growth potential.
See More
Short Sellers Adjust Their Stance on Software Sector
- Decline in Short Interest: According to S3 Partners, short interest in the S&P 1500 Software Index has decreased after peaking on February 26, indicating a reduction in bearish sentiment following a 23% year-to-date decline in the sector.
- Increase in Individual Stocks: Despite the overall decline, UiPath experienced a 4 percentage point rise in short interest over the past month, reaching 26.2%, pushing its stock into what S3 refers to as 'battleground' territory, highlighting ongoing investor scrutiny.
- Cautious Market Sentiment: Concerns about AI competitors and automation tools potentially undermining traditional software demand have intensified, prompting a reevaluation of long-term revenue potential for software licenses and workflows, thereby affecting market sentiment.
- Selective Investment Strategy: As aggregate sector positioning stabilizes, investors are increasingly focusing on specific companies like Sprinklr, Dropbox, and Workday, which have seen notable increases in short interest over the past month, reflecting a heightened awareness of perceived vulnerabilities.
See More
Sprinklr Recognized as Leader in 2026 Gartner Magic Quadrant for VoC Platforms
- Industry Leadership: Sprinklr has been recognized again as a Leader in the 2026 Gartner Magic Quadrant for Voice of the Customer Platforms, highlighting its exceptional performance in Unified Customer Experience Management and further solidifying its competitive position in the market.
- AI-Driven Customer Insights: With enhanced AI capabilities, Sprinklr can unify structured and unstructured customer feedback to deliver richer insights, helping enterprises achieve greater efficiency and agility in customer interactions, thereby enhancing customer satisfaction.
- Comprehensive Data Coverage: Sprinklr's VoC solution integrates feedback from over 30 social and digital channels, ensuring brands can build a complete understanding of customer sentiment and intent, which optimizes marketing and customer service strategies.
- Enhanced Enterprise Benefits: Enterprises using Sprinklr report gains in customer understanding, operational efficiency, and agility through unified data and AI-assisted decision-making, consistent with feedback captured in peer reviews and analyst evaluations, further validating the effectiveness of its products.
See More
Major Averages Decline Amid Oil Price Volatility
- Market Impact from Oil Prices: The major averages, including the Dow, fell over 400 points as oil prices surged above $100 earlier in the week, reflecting traders' concerns over volatile energy prices and geopolitical tensions in the Middle East.
- IEA's Strategic Release: The International Energy Agency's decision to release approximately 400 million barrels from strategic reserves aims to stabilize energy markets following supply shocks due to conflicts, which could help mitigate extreme oil price fluctuations.
- Inflation Data Reaction: Recent inflation data showed a 0.3% month-over-month increase in the consumer price index and a 2.4% year-over-year rise, both aligning with consensus expectations, indicating persistent inflationary pressures that may influence future monetary policy decisions.
- Escalating Geopolitical Risks: U.S. forces sunk several Iranian ships near the Strait of Hormuz, heightening the fragility of global energy supply routes and contributing to unstable market sentiment, prompting investors to adopt a cautious stance regarding future market movements.
See More
Sprinklr Reports Q4 2026 Earnings with Revenue Growth and Strategic Focus
- Revenue Growth: Sprinklr reported Q4 2026 revenue of $220.6 million, a 9% year-over-year increase, with subscription revenue at $193.4 million, up 6%, indicating strong market performance and sustained customer demand.
- Operating Profit Improvement: The company achieved a non-GAAP operating income of $37.7 million, resulting in a 17% operating margin, reflecting significant progress in cost control and operational efficiency, thereby enhancing the foundation for future profitability.
- Share Buyback Program: Sprinklr announced a new $200 million share buyback program, including a $125 million accelerated repurchase, demonstrating confidence in its value while providing additional returns to shareholders.
- Future Outlook: Management expects total revenue for FY 2027 to range between $215.5 million and $216.5 million, with subscription revenue projected at $778 million to $780 million; although growth rates are modest, the company remains focused on improving operational efficiency and renewal rates for long-term growth.
See More
Sprinklr Reports Strong Q4 Earnings, Shares Surge
- Significant Earnings Growth: Sprinklr reported nearly $221 million in revenue for Q4 FY2026, reflecting a 9% year-over-year increase, with subscription revenue rising 6% to over $193 million, surpassing analyst expectations of $215.5 million, indicating strong performance in customer experience management.
- Net Income Improvement: The company's non-GAAP net income surged 16% to nearly $32 million, translating to $0.13 per share, significantly exceeding the analyst forecast of $0.09, which enhances investor confidence in its profitability.
- Optimistic Future Guidance: Sprinklr anticipates FY2027 revenue between $869 million and $871 million, with subscription revenue projected at $778 million to $780 million, both exceeding FY2026 results of $857 million, showcasing confidence in future growth.
- Successful Strategic Transformation: The company is pivoting from social media management to AI-powered customer experience tools, with CEO Rory Read stating that the quarter capped a pivotal year in this transformation, leading to market optimism about its future trajectory.
See More
