Solmate Appoints Avram Grant as Head of Football Operations to Enhance Efficiency
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1h ago
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Source: Businesswire
- Executive Appointment: Solmate (Brera Holdings PLC) has appointed advisor Avram Grant as Head of Football Operations, aiming to enhance operational efficiency in its sports business, with Grant taking over responsibilities from Dan J. McClory and Alberto Libanori.
- Rich Experience: Grant is a renowned figure in football, having managed Chelsea, West Ham, Portsmouth, and the Israel National Team, notably leading Chelsea to a UEFA Champions League Final, showcasing his leadership in international competition.
- Commercial Discipline: CEO Marco Santori stated that Grant will bring commercial discipline to the sports business, optimizing operations to support the execution of the digital asset infrastructure strategy and drive market development in Abu Dhabi.
- Capital Deployment: Solmate is focused on driving Solana adoption across the Middle East and beyond, backed by notable investors like ARK Invest, while continuing to operate Brera's multi-club football team model to enhance market competitiveness.
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About SLMT
Brera Holdings PLC is an Ireland-based holding company. The Company is focused on expanding its social impact football business by developing a global portfolio of emerging football and sports clubs. Its segments include Sponsorships, Ticketing, short-leases, store and youth league, Player Transfers, and Others. The Company's football operations are primarily comprised of its Global Sports Group, its noncompetitive football school, and the FENIX Trophy. Its Brera FC is an amateur football association which has been building an alternative football legacy. The club also organizes the FENIX Trophy, a nonprofessional pan-European tournament acknowledged by UEFA. Brera FC plays in the amateur Italian football leagues. It expanded to Africa with the establishment of Brera Tchumene FC. The Company owns 90% stake in Brera Strumica FC. It has made a strategic investment in Manchester United PLC. Its team under management, Brera Ilch FC, is competing in the Mongolia Premier League.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.








