ScottsMiracle-Gro and Bonnie Plants Launch New Gardening Collection
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 18 2026
0mins
Should l Buy SMG?
ScottsMiracle-Gro, Bonnie Plants and Gardenuity announced the launch of the Inspired to Gro Patio Garden Collection, a fully integrated gardening experience designed to help new and emerging gardeners grow successfully from day one. Inspired to Gro combines ScottsMiracle-Gro's plant nutrients, Bonnie Plants' fully rooted starter plants and Gardenuity's guided gardening platform - including its curated container garden design, integrated growing components and personalized guidance platform - into a single product offering. This strategic collaboration between three leaders in the lawn and garden industry aims to remove the barriers that have historically prevented millions of interested consumers from starting and sustaining a garden. Inspired to Gro delivers everything needed to plant, grow and thrive in one seamless experience.
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Analyst Views on SMG
Wall Street analysts forecast SMG stock price to rise
5 Analyst Rating
4 Buy
1 Hold
0 Sell
Strong Buy
Current: 60.120
Low
51.37
Averages
64.09
High
74.00
Current: 60.120
Low
51.37
Averages
64.09
High
74.00
About SMG
The Scotts Miracle-Gro Company is a manufacturer and marketer of branded consumer products for lawn and garden care. The Company's segments include United States (U.S.) Consumer, Hawthorne and Other. The U.S. Consumer segment consists of its consumer lawn and garden business in the United States. Its consumer lawn and garden brands include Scotts and Turf Builder lawn fertilizer and Scotts grass seed products; Miracle-Gro soil, plant food and gardening products; Ortho herbicide and pesticide products, and Tomcat rodent control and animal repellent products. The Hawthorne segment is engaged in providing nutrients, lighting and other materials used for indoor and hydroponic gardening in North America. Its key brands include General Hydroponics, Gavita, Botanicare, Agrolux, Gro Pro, Mother Earth, Grower’s Edge, HydroLogic Purification System and CYCO. The Other segment primarily consists of its consumer lawn and garden business in Canada.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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See More
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- Adjusted EBITDA Surge: Adjusted EBITDA grew by 29.4% to CHF 180 million, with a margin of 54.3%, demonstrating substantial progress in cost control and operational efficiency, thereby enhancing profitability.
- Improved Cash Conversion: Cash conversion increased by 4% to 81%, enabling the company to propose a dividend payout of CHF 80.5 million, reflecting healthy cash flow and a commitment to shareholder returns.
- Agent Count Recovery: The number of agents surpassed 4,000, reversing a previous negative trend, showcasing the company's success in customer acquisition and market penetration, which is expected to support future revenue growth.
See More
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- E-commerce Growth Engine: E-commerce sales are projected to account for 13% to 15% of consumer sales in fiscal 2025, a significant increase from 2% five years ago, indicating a growing consumer acceptance of lawn and garden products, which facilitates year-round product launches for the company.
- Younger Consumers Driving Demand: Research indicates that millennials and Gen Z consumers spend comparably to older generations on lawn and garden products but expect a stronger digital experience, prompting Scotts to invest heavily in a digital ecosystem to cater to this emerging market demand.
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See More
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