Salesforce Launches $25 Billion Share Repurchase Program
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 16 2026
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Should l Buy CRM?
Source: seekingalpha
- Historic Share Buyback: Salesforce commenced the prepayment and initial delivery of approximately 103 million shares under a $25 billion accelerated share repurchase agreement established on March 11, 2026, marking the largest ASR in history and reflecting the company's strong confidence in its future.
- Positive Stock Reaction: The stock price rose by 2.2% in early trading, indicating a favorable market response to the buyback plan, which enhances investor confidence in Salesforce's long-term growth potential.
- Massive Buyback Scale: This transaction represents half of the $50 billion aggregate share repurchase program authorized by Salesforce's Board in February 2026, with the initial delivery of 103 million shares accounting for approximately 80% of the total shares expected to be repurchased, showcasing the company's proactive capital management strategy.
- Optimistic Future Outlook: The final number of shares to be repurchased will be determined by the volume-weighted average price of Salesforce's common stock during the transaction period, with final settlement expected in the third or fourth quarter of FY27, further solidifying the company's market position.
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Analyst Views on CRM
Wall Street analysts forecast CRM stock price to rise
39 Analyst Rating
29 Buy
9 Hold
1 Sell
Moderate Buy
Current: 186.240
Low
223.00
Averages
326.40
High
405.00
Current: 186.240
Low
223.00
Averages
326.40
High
405.00
About CRM
Salesforce, Inc. is a customer relationship management (CRM) technology company. Its artificial intelligence (AI) powered Agentforce 360 Platform offers sales, service, marketing, commerce, collaboration, data management, integration, analytics, and information technology (IT) service solutions. It enables customers to build and deploy digital labor for employees and customers, leveraging autonomous AI agents across business functions. Its service offerings include Agentforce Sales, Agentforce Service, Agentforce 360 Platform, Slack and Others. The Agentforce Sales provides sales capabilities and tools built for organizations across prospecting, sales engagement, team collaboration, sales analytics and AI, sales programs, sales performance, partner management, and revenue and orders. The Agentforce Service provides field service solutions that enable companies to connect service agents, dispatchers and mobile employees through platform to schedule, dispatch and manage jobs.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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