ReMax Sells Franchise Rights in Libya and Opens New Office in Azerbaijan
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 10 2026
0mins
Should l Buy RMAX?
ReMax announced the continued growth of its worldwide network with the sale of master franchise rights in Libya as well as the opening of a new ReMax office in Baku, Azerbaijan. These milestones underscore the brand's ongoing global presence in more than 120 countries and territories - and its mission to elevate real estate business standards around the world.
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Analyst Views on RMAX
Wall Street analysts forecast RMAX stock price to rise
2 Analyst Rating
0 Buy
2 Hold
0 Sell
Hold
Current: 6.830
Low
9.00
Averages
9.00
High
9.00
Current: 6.830
Low
9.00
Averages
9.00
High
9.00
No data
About RMAX
RE/MAX Holdings, Inc. is a franchisor in the real estate industry, franchising real estate brokerages globally under the REMAX brand, and mortgage brokerages within the United States under the Motto Mortgage brand. Its segments include Real Estate, Mortgage, and Marketing Funds. Real Estate segment comprises the operations of the Company’s owned and independent global franchising operations under the RE/MAX brand along with corporate-wide shared services expenses. Mortgage segment comprises the operations of the Company’s mortgage brokerage franchising operations under the Motto brand and mortgage loan processing services under the wemlo brand. The Motto franchise model offers United States real estate brokers, mortgage professionals and other investors access to the mortgage brokerage industry. Marketing Funds segment comprises the operations of its marketing campaigns designed to build and maintain brand awareness and the development and operation of agent marketing technology.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Remax Appoints Chris Lim as President
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- Strategic Vision Shaping: Lim's new role will enable him to shape the company's long-term strategic vision, ensuring Remax's continued development and brand influence in the global real estate market.
- New Team Members: Pierre Montagna has been appointed as vice president of Global Sales, bringing experience from New York City real estate and fluency in five languages, while Lisa Sennstrom joins as director of Global Sales with 16 years of real estate experience, further enhancing the sales team.
- Stock Price Reaction: Following the announcement of the appointments, Remax (RMAX) stock rose 1.0% in after-hours trading, reflecting a positive market response to the executive changes.
See More
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- Global Sales Team Expansion: Pierre Montagna and Lisa Sennstrom join REMAX's global sales team, with Montagna bringing multilingual capabilities and brand scaling experience, while Sennstrom adds 16 years of real estate sales and operations expertise, enhancing the company's global sales capabilities.
- Strategic Talent Acquisition: This leadership change is part of a broader wave of strategic talent expansions at REMAX over the past year, aimed at driving global expansion through stronger network support and a unified vision.
- Market Leadership Reinforcement: With over 145,000 agents and 8,500 offices worldwide, Lim's promotion and the addition of new leaders will further solidify REMAX's leadership position in the real estate industry and drive long-term growth.
See More
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- Leadership Elevation: Chris Lim has been promoted to President and Chief Growth Officer of REMAX, overseeing all aspects of the global network, driving international growth, and enhancing services for brokers and agents, reflecting the company's confidence in future growth.
- Global Sales Team Expansion: Pierre Montagna and Lisa Sennstrom join the REMAX global sales team, with Montagna bringing expertise in brand scaling across cultures and Sennstrom contributing 16 years of experience in real estate sales and strategic consulting, thereby enhancing the company's market competitiveness.
- Historic Achievements: Under Lim's tenure, REMAX reached an all-time high in global agent count and expanded into six new countries, marking a significant growth trajectory and increased brand influence in the global market.
- Strategic Investment: This leadership change aligns with REMAX's modernization strategy, aiming to drive intelligent expansion and long-term growth through enhanced network support and a unified vision across the organization.
See More
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- Sales Decline: Home sales in January fell 6.0% year-over-year and 32.0% month-over-month, indicating seasonal adjustments that may weaken market confidence.
- Surge in New Listings: New listings increased by 61.8% compared to December, although down 3.8% year-over-year, providing buyers with more options and potentially boosting future market activity.
- Median Sales Price Fluctuation: The median sales price in January was $425,000, down 2.0% from December but up 1.0% year-over-year, reflecting price stability in the market.
- Inventory Trends: While inventory remained essentially unchanged from December, it increased by 10.9% year-over-year, indicating a gradual rise in market supply that may help alleviate supply-demand pressures.
See More
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- Sales Decline: In January 2026, U.S. home sales plummeted by 32.0% from December 2025 and decreased by 6.0% from January 2025, indicating significant seasonal adjustments that may weaken market confidence.
- Surge in New Listings: New listings soared by 61.8% month-over-month compared to December 2025, yet fell by 3.8% year-over-year, suggesting that while market activity is high, overall supply has not returned to last year's levels, impacting buyer options.
- Inventory Changes: Among the 52 surveyed metro areas, inventory remained essentially unchanged from December (-0.1%) but increased by 10.9% year-over-year, marking the 25th consecutive month of year-over-year increases, which may lead to price stabilization.
- Price Trends: The median sales price in January 2026 was $425,000, down 2.0% from December 2025 but up 1.0% from January 2025, reflecting the complex dynamics of the market amid price adjustments.
See More
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- Global Network Expansion: REMAX's expansion into Libya and Azerbaijan underscores its growing influence in over 120 countries, further solidifying its position as a global leader in real estate franchising.
- Entry into Libyan Market: REMAX Libya, headquartered in Tripoli and led by experienced regional owners, plans to open its first independently operated office in the coming months, aiming to elevate local real estate standards through global best practices.
- New Office in Azerbaijan: REMAX 1st Realty has opened a 2,000 square foot office in Baku, focusing on introducing international standards and reliable education to meet the demands of the rapidly growing real estate market, thereby raising expectations for agents and consumers alike.
- Enhanced Brand Influence: With over 145,000 agents globally, REMAX continues to see strong demand for its professional and productive real estate model, reflecting both the brand's strength and the market's desire for its systems and standards.
See More
Remax Appoints Chris Lim as President
- Executive Appointment: Remax announced the appointment of Chris Lim as president while retaining his role as chief growth officer, overseeing all aspects of the global network, driving international growth, and enhancing services for brokers and owners, thereby strengthening the company's market competitiveness.
- Strategic Vision Shaping: Lim's new role will enable him to shape the company's long-term strategic vision, ensuring Remax's continued development and brand influence in the global real estate market.
- New Team Members: Pierre Montagna has been appointed as vice president of Global Sales, bringing experience from New York City real estate and fluency in five languages, while Lisa Sennstrom joins as director of Global Sales with 16 years of real estate experience, further enhancing the sales team.
- Stock Price Reaction: Following the announcement of the appointments, Remax (RMAX) stock rose 1.0% in after-hours trading, reflecting a positive market response to the executive changes.
See More
REMAX Elevates Leadership to Drive Global Expansion
- Leadership Elevation: Chris Lim has been promoted to President and Chief Growth Officer of REMAX, overseeing all aspects of the global network, driving international growth, and enhancing broker services, reflecting the company's strong confidence in its future strategic vision.
- Global Sales Team Expansion: Pierre Montagna and Lisa Sennstrom join REMAX's global sales team, with Montagna bringing multilingual capabilities and brand scaling experience, while Sennstrom adds 16 years of real estate sales and operations expertise, enhancing the company's global sales capabilities.
- Strategic Talent Acquisition: This leadership change is part of a broader wave of strategic talent expansions at REMAX over the past year, aimed at driving global expansion through stronger network support and a unified vision.
- Market Leadership Reinforcement: With over 145,000 agents and 8,500 offices worldwide, Lim's promotion and the addition of new leaders will further solidify REMAX's leadership position in the real estate industry and drive long-term growth.
See More
REMAX Elevates Leadership to Drive Global Expansion
- Leadership Elevation: Chris Lim has been promoted to President and Chief Growth Officer of REMAX, overseeing all aspects of the global network, driving international growth, and enhancing services for brokers and agents, reflecting the company's confidence in future growth.
- Global Sales Team Expansion: Pierre Montagna and Lisa Sennstrom join the REMAX global sales team, with Montagna bringing expertise in brand scaling across cultures and Sennstrom contributing 16 years of experience in real estate sales and strategic consulting, thereby enhancing the company's market competitiveness.
- Historic Achievements: Under Lim's tenure, REMAX reached an all-time high in global agent count and expanded into six new countries, marking a significant growth trajectory and increased brand influence in the global market.
- Strategic Investment: This leadership change aligns with REMAX's modernization strategy, aiming to drive intelligent expansion and long-term growth through enhanced network support and a unified vision across the organization.
See More
January Housing Market Reset: Surge in New Listings
- Sales Decline: Home sales in January fell 6.0% year-over-year and 32.0% month-over-month, indicating seasonal adjustments that may weaken market confidence.
- Surge in New Listings: New listings increased by 61.8% compared to December, although down 3.8% year-over-year, providing buyers with more options and potentially boosting future market activity.
- Median Sales Price Fluctuation: The median sales price in January was $425,000, down 2.0% from December but up 1.0% year-over-year, reflecting price stability in the market.
- Inventory Trends: While inventory remained essentially unchanged from December, it increased by 10.9% year-over-year, indicating a gradual rise in market supply that may help alleviate supply-demand pressures.
See More
January Housing Market Reset: Surge in New Listings
- Sales Decline: In January 2026, U.S. home sales plummeted by 32.0% from December 2025 and decreased by 6.0% from January 2025, indicating significant seasonal adjustments that may weaken market confidence.
- Surge in New Listings: New listings soared by 61.8% month-over-month compared to December 2025, yet fell by 3.8% year-over-year, suggesting that while market activity is high, overall supply has not returned to last year's levels, impacting buyer options.
- Inventory Changes: Among the 52 surveyed metro areas, inventory remained essentially unchanged from December (-0.1%) but increased by 10.9% year-over-year, marking the 25th consecutive month of year-over-year increases, which may lead to price stabilization.
- Price Trends: The median sales price in January 2026 was $425,000, down 2.0% from December 2025 but up 1.0% from January 2025, reflecting the complex dynamics of the market amid price adjustments.
See More
REMAX Expands Global Footprint with New Franchises in Libya and Azerbaijan
- Global Network Expansion: REMAX's expansion into Libya and Azerbaijan underscores its growing influence in over 120 countries, further solidifying its position as a global leader in real estate franchising.
- Entry into Libyan Market: REMAX Libya, headquartered in Tripoli and led by experienced regional owners, plans to open its first independently operated office in the coming months, aiming to elevate local real estate standards through global best practices.
- New Office in Azerbaijan: REMAX 1st Realty has opened a 2,000 square foot office in Baku, focusing on introducing international standards and reliable education to meet the demands of the rapidly growing real estate market, thereby raising expectations for agents and consumers alike.
- Enhanced Brand Influence: With over 145,000 agents globally, REMAX continues to see strong demand for its professional and productive real estate model, reflecting both the brand's strength and the market's desire for its systems and standards.
See More
