RE/MAX Holdings, Inc. is a franchisor in the real estate industry, franchising real estate brokerages globally under the REMAX brand, and mortgage brokerages within the United States under the Motto Mortgage brand. Its segments include Real Estate, Mortgage, and Marketing Funds. Real Estate segment comprises the operations of the Company’s owned and independent global franchising operations under the RE/MAX brand along with corporate-wide shared services expenses. Mortgage segment comprises the operations of the Company’s mortgage brokerage franchising operations under the Motto brand and mortgage loan processing services under the wemlo brand. The Motto franchise model offers United States real estate brokers, mortgage professionals and other investors access to the mortgage brokerage industry. Marketing Funds segment comprises the operations of its marketing campaigns designed to build and maintain brand awareness and the development and operation of agent marketing technology.