Strong Q3 Results: Zebra Technologies reported a 4.8% year-over-year sales increase to $1.32 billion and adjusted earnings per share of $3.88, surpassing analyst expectations.
Concerns Over Guidance: Despite positive results, the company's fourth-quarter guidance includes significant contributions from the recent acquisition of Elo Touch Solutions, which may not align with analyst forecasts, leading to a potential underperformance in organic growth.
Economic Pressures: CEO Bill Burns noted that tariffs have a minimal impact on costs, but a shaky economy is causing clients to delay orders, resulting in a reduced order pipeline for the upcoming quarter.
Stock Performance: Zebra's stock has declined 32% year-to-date, currently trading at 14.8 times forward earnings projections, suggesting it may be an opportune time for investors to consider buying.
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Wall Street analysts forecast ZBRA stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ZBRA is 363.80 USD with a low forecast of 291.00 USD and a high forecast of 415.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
7 Analyst Rating
Wall Street analysts forecast ZBRA stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ZBRA is 363.80 USD with a low forecast of 291.00 USD and a high forecast of 415.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
4 Buy
3 Hold
0 Sell
Moderate Buy
Current: 236.230
Low
291.00
Averages
363.80
High
415.00
Current: 236.230
Low
291.00
Averages
363.80
High
415.00
Truist
Jamie Cook
Hold
downgrade
$331 -> $291
2025-12-18
Reason
Truist
Jamie Cook
Price Target
$331 -> $291
AI Analysis
2025-12-18
downgrade
Hold
Reason
Truist analyst Jamie Cook lowered the firm's price target on Zebra Technologies to $291 from $331 and keeps a Hold rating on the shares as part of a broader research note previewing Machinery,. Infrastructure Services, and Multi-Industry industrial names in 2026. The firm continues to favor the broader power markets including Transmission & Distribution and Power Generation supported by data centers / AI, though it also believes that investors will be looking for cracks that demand has peaked, and as such backlog growth will be a major focus, particularly as capacity comes online and given the risks associated with hyperscalers, the analyst tells investors in a research note. Construction will be a bright spot with channel destock over and green shoots emerging, supported by Deere's guide for Construction & Forestry up 10% in 2026, and while North America truck orders continue to underwhelm, orders are at a cyclical trough and will improve throughout 2026 as EPA 2027 moves ahead, creating some level of pre-buy, the firm added.
Truist
Hold
downgrade
$350 -> $331
2025-10-29
Reason
Truist
Price Target
$350 -> $331
2025-10-29
downgrade
Hold
Reason
Truist lowered the firm's price target on Zebra Technologies to $331 from $350 and keeps a Hold rating on the shares after its Q3 results and guidance. The sell-off in the stock reflects concerns that organic growth is decelerating, with organic growth for Q4 expected to be flat following 4.8% organic growth in Q3 and 6.3% organic growth in Q2, the analyst tells investors in a research note.
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About ZBRA
Zebra Technologies Corporation is engaged in the Automatic Identification and Data Capture (AIDC) industry. The Company helps organizations monitor, anticipate, and accelerate workflows by empowering their frontline and ensuring that everyone and everything is visible, connected and fully optimized. Its portfolio includes hardware, software, and services. It operates through two segments: Asset Intelligence & Tracking (AIT) and Enterprise Visibility & Mobility (EVM). The AIT segment is engaged in barcode printing and asset tracking technologies. Its product lines include barcode and card printers, radio frequency identification devices (RFID) and real-time location systems (RTLS) offerings, and supplies, including temperature-monitoring labels, and services. The EVM segment is engaged in automatic information and data capture solutions. Its product lines include mobile computing, data capture, fixed industrial scanning and machine vision, services, and workflow optimization solutions.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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How did the company's recent strategic decisions impact its latest financial performance?
Can you explain the factors behind the recent changes in the company's stock price?
What are the expected impacts of current market trends on the company's future growth?
Based on the latest earnings report, what are the company's forecasted revenues for the next quarter?
How does the company's performance compare to its main competitors in the same sector?
