Ram Partners with Thrill Sports for Multi-Year Deal
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 hour ago
0mins
Should l Buy STLA?
Source: PRnewswire
- Strategic Partnership: Ram has entered a multi-year partnership with Thrill Sports, making it the official truck and auto partner for Power Slap, Street League Skateboarding, and Nitro Circus, thereby reinforcing Ram's leadership in the U.S. automotive market.
- Brand Exposure Boost: Through brand integration at Power Slap events, Ram will gain significant visibility, including table, canvas, and broadcast integrations, which is expected to enhance brand recognition and attract more consumer attention.
- Innovative Event Integration: Ram will secure branding activation rights in Street League Skateboarding and serve as the sponsor for the 'Trick of the Year' contest, where the winner will drive home a Ram truck, further strengthening the brand's connection with younger consumers.
- Market Expansion Opportunities: By showcasing the durability of Ram trucks during the Nitro Circus North American Tour, Ram will engage with fans through unique experiences and prizes, which is anticipated to drive brand loyalty and increase market share.
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Analyst Views on STLA
Wall Street analysts forecast STLA stock price to rise
14 Analyst Rating
7 Buy
7 Hold
0 Sell
Moderate Buy
Current: 6.570
Low
9.33
Averages
11.81
High
15.15
Current: 6.570
Low
9.33
Averages
11.81
High
15.15
About STLA
Stellantis N.V., formerly Fiat Chrysler Automobiles N.V., is a holding Company based in the Netherlands and operates as an automaker and a mobility provider. The Company is engaged in designing, engineering, manufacturing, distributing and selling vehicles, components and production systems. The Company has industrial operations in more than 30 countries and sells its vehicles directly or through distributors and dealers in more than 130 countries. The Company designs, manufactures, distributes and sells vehicles for the mass-market under the Abarth, Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep, Lancia and Ram brands. In addition, the Company designs, manufactures, distributes and sells luxury vehicles under the Maserati brand. The Company's brand portfolio also includes Peugeot, Citroen, DS Automobiles, Opel and Vauxhall. It offers a wide variety of vehicle choices from luxury and mainstream passenger vehicles to pickup trucks, sport utility vehicle (SUVs).
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Strategic Partnership: Ram has entered a multi-year partnership with Thrill Sports, making it the official truck and auto partner for Power Slap, Street League Skateboarding, and Nitro Circus, thereby reinforcing Ram's leadership in the U.S. automotive market.
- Brand Exposure Boost: Through brand integration at Power Slap events, Ram will gain significant visibility, including table, canvas, and broadcast integrations, which is expected to enhance brand recognition and attract more consumer attention.
- Innovative Event Integration: Ram will secure branding activation rights in Street League Skateboarding and serve as the sponsor for the 'Trick of the Year' contest, where the winner will drive home a Ram truck, further strengthening the brand's connection with younger consumers.
- Market Expansion Opportunities: By showcasing the durability of Ram trucks during the Nitro Circus North American Tour, Ram will engage with fans through unique experiences and prizes, which is anticipated to drive brand loyalty and increase market share.
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- Exclusive Partnership Agreement: Ram has entered into a multi-year partnership with Thrill Sports, securing exclusive category rights in pickup trucks and American automotive across all events, including Power Slap, Street League Skateboarding, and Nitro Circus, significantly enhancing brand visibility and market impact.
- Event Integration Enhancement: Through collaboration with Thrill Sports, Ram will achieve extensive brand integration at Power Slap events, including prominent displays in live competitions, social media, and digital platforms, which is expected to boost consumer awareness and loyalty towards the brand.
- Innovative Content Series: The critically acclaimed series 'Race for the Seat' co-produced by Ram and Thrill Sports marks Ram's re-entry into the NASCAR CRAFTSMAN Truck Series, enhancing the brand's influence in motorsports and attracting a younger consumer demographic.
- Market Promotion Activities: Ram will engage in on-site promotions at Street League Skateboarding and Nitro Circus events, offering unique experiences and prizes, further strengthening the interaction between the brand and consumers, driving sales growth and increasing market share.
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- Production Launch: Volkswagen commenced production of its first all-electric SUV, the ID. UNYX 08, on March 13, 2026, in Hefei, utilizing Xpeng's Turing chip, which signifies a crucial advancement in its electric vehicle strategy aimed at enhancing competitiveness in the Chinese market.
- Delivery Timeline: The ID. UNYX 08 is set to begin deliveries by the end of June, equipped with L2 advanced driver-assist technology that aids drivers in navigating highways and urban streets, thereby increasing consumer demand for smart electric vehicles.
- Future Technology Plans: Volkswagen anticipates that its vehicles in China will achieve L3 autonomous driving capabilities within two years, allowing drivers to take their hands off the wheel under specific conditions, which will shift liability for accidents from drivers to manufacturers, enhancing consumer trust.
- Market Strategy Adjustment: Following a business overhaul in 2023, Volkswagen plans to launch 20 new electric models in 2026 and aims for a total of 50 new models by 2030, demonstrating a strong commitment to the Chinese market and a focus on electrification transformation.
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- Partnership Expansion: Nvidia has announced new partnerships with Hyundai, Nissan, Isuzu, and Chinese automakers BYD and Geely, further advancing its autonomous vehicle business and showcasing strong growth potential in this sector.
- Drive Hyperion Platform: The new collaborations will utilize Nvidia's Drive Hyperion platform, designed to assist automakers in developing and deploying Level 4 autonomous driving capabilities, which can operate without human intervention under specific conditions, thereby enhancing market competitiveness.
- Positive Market Outlook: CEO Jensen Huang stated that the 'ChatGPT moment' for self-driving cars has arrived, with a significant number of robotaxi-ready vehicles expected in the future, indicating the company's confidence and strategic focus on the autonomous driving sector.
- Industry Trends: While no fully autonomous consumer vehicles are currently available, advancements in AI technology position autonomous vehicles as a multitrillion-dollar growth industry, and Nvidia's expanded partnerships will help solidify its leading position in this space.
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- Partnership Expansion: Nvidia has announced new collaborations with Hyundai, Nissan, Isuzu, and Chinese automakers BYD and Geely to advance its Drive Hyperion platform for autonomous driving, thereby strengthening its market position in the self-driving sector.
- Platform Advantages: The Drive Hyperion platform provides companies with the tools to develop and deploy Level 4 autonomous driving capabilities, enabling driverless operation in predefined areas, marking a significant advancement in Nvidia's self-driving technology and potentially revolutionizing future transportation.
- Massive Market Potential: CEO Jensen Huang stated that the 'ChatGPT moment' for self-driving cars has arrived, predicting an incredible future for robotaxi-ready vehicles, highlighting the enormous market potential that could position this sector as a multitrillion-dollar growth industry.
- Industry Impact: Nvidia's partnerships with multiple automakers further promote the proliferation of autonomous driving technology, and while no fully driverless consumer vehicles are currently available, this progress may accelerate the transformation and development of the industry.
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- Stock Price Volatility: Since 2024, Stellantis has seen a 70% drop in share price, while General Motors has more than doubled, and Ford has declined by 2%, indicating Stellantis's competitive disadvantages and the need for investors to carefully assess its future potential.
- Carvana's Acquisition Strategy: Carvana's recent acquisition of Stellantis dealerships aims to expand market reach through a hybrid sales model combining online and in-person sales, although the success of this strategy hinges on Stellantis's business turnaround.
- Financial Challenges: Stellantis faces a significant $26 billion charge for an electric vehicle strategy adjustment, which exceeds its current market cap of approximately $20 billion, leading to a sharp stock price drop and a suspended dividend, highlighting its fragile financial condition.
- Declining Market Share: According to S&P Global Mobility, Stellantis's global market share has fallen from 8.1% in 2020 to 6.1% in 2025, indicating an urgent need to revitalize its core North American business to address high prices and poor product mix issues.
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