Prudential Financial's Dividend Growth and Market Opportunities
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 3 days ago
0mins
Should l Buy PRU?
Source: Fool
- Stable Dividend Growth: Prudential Financial has announced its 18th consecutive year of dividend increases with a 4% year-over-year hike, doubling its dividend per share since 2016, and currently boasts a dividend yield exceeding 5.4%, making it attractive to income investors.
- Strong Financial Flexibility: With a dividend payout ratio of only 54%, Prudential demonstrates ample financial flexibility to sustain and grow its dividends, even amidst the temporary suspension of new sales in Japan.
- Japanese Market Adjustments: The voluntary 90-day suspension of new sales in Japan to address employee misconduct is expected to reduce 2026 pre-tax adjusted operating income by $300 million to $350 million; however, the company is taking corrective actions, reflecting management's commitment to improvement.
- Stock Buyback Plan: Prudential repurchased $250 million of its shares in Q4 and has been authorized to buy back up to $1 billion in 2026, indicating strong confidence in its value and commitment to shareholders.
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Analyst Views on PRU
Wall Street analysts forecast PRU stock price to rise
8 Analyst Rating
0 Buy
8 Hold
0 Sell
Hold
Current: 104.330
Low
113.00
Averages
120.00
High
125.00
Current: 104.330
Low
113.00
Averages
120.00
High
125.00
About PRU
Prudential Financial, Inc. is a financial services provider and global investment manager. The Company offers a range of financial products and services, including life insurance, annuities, retirement-related products and services, mutual funds, and investment management. It offers these products and services to individual and institutional customers through its own and third-party distribution networks. It operates in the United States, Asia, Europe and Latin America. Its segment includes PGIM, U.S. Businesses, International Businesses, and Corporate and Other operations. The PGIM segment provides investment management services and solutions related to public fixed income, public equity, real estate debt and equity, private credit and other alternatives, and multi-asset class strategies, to institutional and retail clients and its general account. The U.S. Businesses segment consists of the retirement strategies, group insurance and individual life products.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Stable Dividend Growth: Prudential Financial has announced its 18th consecutive year of dividend increases with a 4% year-over-year hike, doubling its dividend per share since 2016, and currently boasts a dividend yield exceeding 5.4%, making it attractive to income investors.
- Strong Financial Flexibility: With a dividend payout ratio of only 54%, Prudential demonstrates ample financial flexibility to sustain and grow its dividends, even amidst the temporary suspension of new sales in Japan.
- Japanese Market Adjustments: The voluntary 90-day suspension of new sales in Japan to address employee misconduct is expected to reduce 2026 pre-tax adjusted operating income by $300 million to $350 million; however, the company is taking corrective actions, reflecting management's commitment to improvement.
- Stock Buyback Plan: Prudential repurchased $250 million of its shares in Q4 and has been authorized to buy back up to $1 billion in 2026, indicating strong confidence in its value and commitment to shareholders.
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- Insider Buying Signal: Prudential's Executive Vice President Jacques Chappuis purchased $101,000 worth of company stock over the past six months at an average cost of $100.97 per share, indicating confidence in the company's future performance and suggesting that he believes the stock is undervalued.
- Stock Performance: Prudential's shares were last trading at $103.31, up approximately 1.3% from the previous trading day, with a 52-week low of $90.38 and a high of $119.76, indicating that the current price is near the median and reflecting market expectations for future growth.
- Dividend Yield: Prudential currently pays an annualized dividend of $5.6 per share, distributed quarterly, with the next ex-dividend date set for February 17, 2026, providing an attractive annualized yield of about 5.5% that may appeal to income-seeking investors and enhance the stock's attractiveness.
- Long-Term Dividend History: The long-term dividend history chart for Prudential illustrates its ability to maintain dividend payments, allowing investors to assess the sustainability of future dividends, which could significantly influence their investment decisions.
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