Princess Cruises Breaks Margarita Sales Record
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 22 2026
0mins
Source: Newsfilter
- Record Sales Achievement: On National Margarita Day, Princess Cruises set a new GUINNESS WORLD RECORDS™ title by selling 3,410 handcrafted 24K Margaritas in just 8 hours, surpassing the previous record of 2,728, showcasing its strong market appeal in beverage sales.
- Million-Margarita Milestone: From January 1, 2025, to January 7, 2026, Princess Cruises sold a total of 1,038,197 24K Margaritas, marking a significant milestone in its successful partnership with Pantalones Organic Tequila, further solidifying its leadership in the cruise industry.
- Celebratory Atmosphere: The event in Cozumel saw 3,560 guests celebrating this historic achievement together, with a congratulatory video from Pantalones co-founders enhancing the emotional connection between the brand and its customers.
- Beverage Innovation: The 24K Margarita, made with Pantalones Organic Tequila and premium ingredients, has become the signature drink of Princess Cruises, attracting numerous customers and enhancing overall customer experience and brand loyalty.
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Analyst Views on CCL
Wall Street analysts forecast CCL stock price to rise
18 Analyst Rating
14 Buy
4 Hold
0 Sell
Strong Buy
Current: 26.580
Low
33.00
Averages
37.41
High
45.00
Current: 26.580
Low
33.00
Averages
37.41
High
45.00
About CCL
Carnival Corporation is a global cruise and leisure travel company. The Company has a portfolio of cruise lines, including AIDA Cruises, Carnival Cruise Line, Costa Cruises, Cunard, Holland America Line, P&O Cruises (Australia), P&O Cruises (UK), Princess Cruises, and Seabourn. The Company's segment includes NAA cruise operations, Europe cruise operations (Europe), Cruise Support and Tour and Other. Its Cruise Support segment includes its portfolio of port destinations and exclusive islands as well as other services, all of which are operated for the benefit of its cruise brands. In addition to its cruise operations, it owns Holland America Princess Alaska Tours, a tour company in Alaska and the Canadian Yukon, which complements its Alaska cruise operations. Its Tour and Other segment represents the hotel and transportation operations of Holland America Princess Alaska Tours and other operations. Its tour company owns and operates hotels, lodges, glass-domed railcars and motorcoaches.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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