Potential Winners in the SaaS Sector
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 26 2026
0mins
Source: Fool
- ServiceNow's Market Position: ServiceNow's leadership in IT service management positions it well to thrive in the AI era, as its deep integration with customer data and workflows meets the increasing demand for unified data, enhancing its competitive edge.
- AI-Driven Growth Potential: ServiceNow's Now Assist generative AI solution has reached an annual contract value of $600 million, with projections to hit $1 billion by year-end, indicating strong growth potential in the AI space and further solidifying its market position.
- Salesforce's Strategic Acquisitions: Salesforce has enhanced its data management capabilities through acquisitions like Informatica and the launch of Data 360, which integrates data from multiple sources, ensuring its dominance in the enterprise AI platform space and improving the unified view of customer data.
- Attractive Valuations: Amid the SaaS sell-off, both ServiceNow and Salesforce stocks have become attractively valued, with ServiceNow trading at a forward price-to-sales ratio of 6.5 and Salesforce at a forward price-to-earnings ratio of 13.5, providing a solid foundation for potential price rebounds.
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Analyst Views on NOW
Wall Street analysts forecast NOW stock price to rise
32 Analyst Rating
30 Buy
2 Hold
0 Sell
Strong Buy
Current: 104.040
Low
172.00
Averages
222.81
High
263.00
Current: 104.040
Low
172.00
Averages
222.81
High
263.00
About NOW
ServiceNow, Inc. provides an artificial intelligence (AI) platform for business transformation. The Company’s AI platform connects people, processes, data, and devices to increase productivity and maximize business outcomes. Its intelligent platform, the Now Platform, is a cloud-based solution that helps enterprises and organizations across public and private sectors digitize workflows. The workflow applications built on the Now Platform are organized into four primary areas: Technology, CRM and Industry, Core Business and Creator. Its products include IT Service Management, IT Operations Management, HR Service Delivery, ServiceNow AI Agents, AI Experience, Build Agent, ServiceNow AI Control Tower, AI Agent Fabric, RaptorDB, Workflow Data Fabric, Workplace Service Delivery, ServiceNow Platform Encryption, Telecommunications Service Operations Management, and others. The Company also offers identity security, helping organizations secure access across the enterprise.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
ServiceNow to Release Q1 2026 Financial Results on April 22
- Earnings Release Schedule: ServiceNow announced it will release its financial results for the first quarter ended March 31, 2026, after market close on April 22, 2026, reflecting the company's commitment to transparency and investor communication.
- Conference Call Details: The company will host a conference call at 2 p.m. Pacific Time (21:00 GMT) on the same day, providing an opportunity for real-time discussion of financial results, thereby enhancing investor engagement.
- Access Information: Investors can join the call by dialing (888) 330-2455 or (240) 789-2717, ensuring that global investors can easily access information, which demonstrates the company's focus on its worldwide investor base.
- Replay Availability: An audio replay will be available two hours after the call and accessible for 30 days, further enhancing information accessibility and transparency, helping investors better understand the company's financial performance.
See More
ServiceNow's Acquisition of Armis: Strategic Benefits Ahead
- Strategic Acquisition: Morgan Stanley analyst Keith Weiss highlights that ServiceNow's acquisition of Armis will significantly enhance its market positioning in operational technology, broadening the Total Addressable Market (TAM) and strengthening the company's competitive edge in a rapidly growing sector.
- Data Integration: Armis will provide robust physical asset data to ServiceNow's Configuration Management Database (CMDB), enhancing its end-to-end workflow capabilities and enabling enterprises to better integrate digital and physical environments, thereby optimizing existing solutions and security capabilities.
- Solution Enhancement: This acquisition will close the visibility gap in physical assets for ServiceNow, boost the physical asset library, and improve existing solutions and security capabilities, particularly in areas like IT Asset Management (ITAM) and IT Service Management (ITSM).
- Market Opportunity Expansion: Although operational technology has contributed less to ServiceNow in recent years, the addition of Armis will present new growth opportunities, helping the company better meet customer demands during their digital transformation journeys.
See More
Investment Outlook for ServiceNow and Microsoft
- ServiceNow's Market Potential: Despite a 58% drop from its highs, ServiceNow has 42 out of 46 analysts rating it a buy, with a price target of $188, indicating an 80% upside, reflecting the market's underestimation of its deep integration and ongoing demand among enterprise customers.
- Strong Financial Performance: In Q4, ServiceNow reported a 21% year-over-year increase in subscription revenue and generated over $2 billion in free cash flow, showcasing its strong appeal and profitability in the enterprise market, with expectations for nearly 20% growth in subscription revenue by 2026.
- Microsoft's Cloud Growth: Microsoft’s stock is down 35% from its highs, yet analysts remain optimistic about its cloud and AI growth potential, with a price target of $589, suggesting a 63% upside, reflecting strong demand across multiple customer segments and geographic regions.
- AI-Driven Revenue Growth: Microsoft reported a 29% year-over-year increase in Microsoft 365 consumer cloud revenue, attributed in part to higher average revenue per user, indicating customers are willing to pay more for AI features, further enhancing the company's growth potential.
See More
Software Stock Sell-Off Creates Investment Opportunities
- Market Rebound Potential: Despite the sell-off in software stocks like ServiceNow and Microsoft, analysts predict an 80% upside for ServiceNow and a 63% potential for Microsoft, indicating sustained investor confidence in these companies.
- Strong Financial Performance: ServiceNow reported a 21% year-over-year increase in subscription revenue in Q4, with over $2 billion in free cash flow, demonstrating its deep integration with enterprise customers and ongoing market demand.
- Cloud Computing Growth: Microsoft’s cloud revenue grew 26% year-over-year, with management noting accelerating demand, suggesting a strengthening competitive position in the cloud and AI sectors, poised to leverage its large customer base.
- AI-Driven Value Enhancement: Despite facing risks from AI competition, demand for both Microsoft and ServiceNow remains robust, particularly with Microsoft 365 consumer cloud revenue rising 29%, indicating that AI features are enhancing customer willingness to pay and bolstering the company's growth potential.
See More
IYW ETF 52-Week Price Range Analysis
- Price Volatility Analysis: The IYW ETF has a 52-week low of $117.55 and a high of $211.98, with the last trade at $182.53, indicating significant fluctuations over the past year that could influence investor decisions and market sentiment.
- Technical Analysis Tool: Comparing the current share price to the 200-day moving average provides valuable insights for investors, helping them assess market trends and potential buy or sell opportunities.
- ETF Trading Mechanism: Exchange-traded funds (ETFs) trade like stocks, where investors buy and sell 'units' that can be created or destroyed based on demand, impacting the fund's liquidity and market performance.
- Inflows and Outflows Monitoring: Weekly monitoring of changes in shares outstanding helps identify ETFs experiencing notable inflows (new units created) or outflows (old units destroyed), as these liquidity shifts can affect the performance of individual stocks held within the ETFs.
See More
Stifel Lowers ServiceNow Price Target to $135 Amid Weak Federal Spending
- Price Target Adjustment: Stifel has lowered its price target for ServiceNow from $180 to $135, primarily due to seasonally slow first-quarter performance and reduced spending by the U.S. federal government, while still maintaining a Buy rating, indicating confidence in the company's long-term prospects.
- Federal Revenue Outlook: Analysts noted a significant year-over-year decline in federal business, excluding Department of Defense data, compared to a strong 30% growth last year, suggesting management's revenue expectations may have been overly optimistic, impacting market confidence.
- Quarterly Performance Forecast: The expected cRPO growth for Q1 2026 is around 19.5%, below last quarter's 100 basis points, reflecting a modest start to enterprise business and weak U.S. federal data, which may raise concerns about future performance.
- Earnings Release Schedule: ServiceNow plans to release its Q1 2026 financial results post-market on April 22, with consensus estimates expecting adjusted earnings per share of $0.97 and revenue of $3.75 billion, indicating potential growth despite ongoing pressures.
See More
ServiceNow to Release Q1 2026 Financial Results on April 22
- Earnings Release Schedule: ServiceNow announced it will release its financial results for the first quarter ended March 31, 2026, after market close on April 22, 2026, reflecting the company's commitment to transparency and investor communication.
- Conference Call Details: The company will host a conference call at 2 p.m. Pacific Time (21:00 GMT) on the same day, providing an opportunity for real-time discussion of financial results, thereby enhancing investor engagement.
- Access Information: Investors can join the call by dialing (888) 330-2455 or (240) 789-2717, ensuring that global investors can easily access information, which demonstrates the company's focus on its worldwide investor base.
- Replay Availability: An audio replay will be available two hours after the call and accessible for 30 days, further enhancing information accessibility and transparency, helping investors better understand the company's financial performance.
See More
ServiceNow's Acquisition of Armis: Strategic Benefits Ahead
- Strategic Acquisition: Morgan Stanley analyst Keith Weiss highlights that ServiceNow's acquisition of Armis will significantly enhance its market positioning in operational technology, broadening the Total Addressable Market (TAM) and strengthening the company's competitive edge in a rapidly growing sector.
- Data Integration: Armis will provide robust physical asset data to ServiceNow's Configuration Management Database (CMDB), enhancing its end-to-end workflow capabilities and enabling enterprises to better integrate digital and physical environments, thereby optimizing existing solutions and security capabilities.
- Solution Enhancement: This acquisition will close the visibility gap in physical assets for ServiceNow, boost the physical asset library, and improve existing solutions and security capabilities, particularly in areas like IT Asset Management (ITAM) and IT Service Management (ITSM).
- Market Opportunity Expansion: Although operational technology has contributed less to ServiceNow in recent years, the addition of Armis will present new growth opportunities, helping the company better meet customer demands during their digital transformation journeys.
See More
Investment Outlook for ServiceNow and Microsoft
- ServiceNow's Market Potential: Despite a 58% drop from its highs, ServiceNow has 42 out of 46 analysts rating it a buy, with a price target of $188, indicating an 80% upside, reflecting the market's underestimation of its deep integration and ongoing demand among enterprise customers.
- Strong Financial Performance: In Q4, ServiceNow reported a 21% year-over-year increase in subscription revenue and generated over $2 billion in free cash flow, showcasing its strong appeal and profitability in the enterprise market, with expectations for nearly 20% growth in subscription revenue by 2026.
- Microsoft's Cloud Growth: Microsoft’s stock is down 35% from its highs, yet analysts remain optimistic about its cloud and AI growth potential, with a price target of $589, suggesting a 63% upside, reflecting strong demand across multiple customer segments and geographic regions.
- AI-Driven Revenue Growth: Microsoft reported a 29% year-over-year increase in Microsoft 365 consumer cloud revenue, attributed in part to higher average revenue per user, indicating customers are willing to pay more for AI features, further enhancing the company's growth potential.
See More
Software Stock Sell-Off Creates Investment Opportunities
- Market Rebound Potential: Despite the sell-off in software stocks like ServiceNow and Microsoft, analysts predict an 80% upside for ServiceNow and a 63% potential for Microsoft, indicating sustained investor confidence in these companies.
- Strong Financial Performance: ServiceNow reported a 21% year-over-year increase in subscription revenue in Q4, with over $2 billion in free cash flow, demonstrating its deep integration with enterprise customers and ongoing market demand.
- Cloud Computing Growth: Microsoft’s cloud revenue grew 26% year-over-year, with management noting accelerating demand, suggesting a strengthening competitive position in the cloud and AI sectors, poised to leverage its large customer base.
- AI-Driven Value Enhancement: Despite facing risks from AI competition, demand for both Microsoft and ServiceNow remains robust, particularly with Microsoft 365 consumer cloud revenue rising 29%, indicating that AI features are enhancing customer willingness to pay and bolstering the company's growth potential.
See More
IYW ETF 52-Week Price Range Analysis
- Price Volatility Analysis: The IYW ETF has a 52-week low of $117.55 and a high of $211.98, with the last trade at $182.53, indicating significant fluctuations over the past year that could influence investor decisions and market sentiment.
- Technical Analysis Tool: Comparing the current share price to the 200-day moving average provides valuable insights for investors, helping them assess market trends and potential buy or sell opportunities.
- ETF Trading Mechanism: Exchange-traded funds (ETFs) trade like stocks, where investors buy and sell 'units' that can be created or destroyed based on demand, impacting the fund's liquidity and market performance.
- Inflows and Outflows Monitoring: Weekly monitoring of changes in shares outstanding helps identify ETFs experiencing notable inflows (new units created) or outflows (old units destroyed), as these liquidity shifts can affect the performance of individual stocks held within the ETFs.
See More
Stifel Lowers ServiceNow Price Target to $135 Amid Weak Federal Spending
- Price Target Adjustment: Stifel has lowered its price target for ServiceNow from $180 to $135, primarily due to seasonally slow first-quarter performance and reduced spending by the U.S. federal government, while still maintaining a Buy rating, indicating confidence in the company's long-term prospects.
- Federal Revenue Outlook: Analysts noted a significant year-over-year decline in federal business, excluding Department of Defense data, compared to a strong 30% growth last year, suggesting management's revenue expectations may have been overly optimistic, impacting market confidence.
- Quarterly Performance Forecast: The expected cRPO growth for Q1 2026 is around 19.5%, below last quarter's 100 basis points, reflecting a modest start to enterprise business and weak U.S. federal data, which may raise concerns about future performance.
- Earnings Release Schedule: ServiceNow plans to release its Q1 2026 financial results post-market on April 22, with consensus estimates expecting adjusted earnings per share of $0.97 and revenue of $3.75 billion, indicating potential growth despite ongoing pressures.
See More
