Pfizer's BRAFTOVI Receives Full FDA Approval
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 25 2026
0mins
Should l Buy PFE?
Source: Benzinga
- FDA Full Approval: Pfizer's BRAFTOVI combination regimen has received full FDA approval for adult patients with metastatic colorectal cancer harboring the BRAF V600E mutation, based on significant survival improvements from the Phase 3 BREAKWATER trial, which is expected to enhance Pfizer's market presence in oncology.
- Positive Market Reaction: Following the FDA approval announcement, Pfizer's shares rose 0.02% to $27.14, reflecting a favorable market response, while the broader market also gained 0.53%, indicating a positive overall market environment.
- Technical Analysis Shows Short-term Pressure: Currently, Pfizer's stock is trading 3.1% below its 20-day and 5.4% below its 100-day simple moving averages, indicating some selling pressure in the short term, despite a 29% increase in share price over the past 12 months.
- Analyst Ratings Remain Neutral: The average price target for Pfizer's stock is $29.42, with analysts generally maintaining a Hold rating; Barclays has downgraded its rating to Underweight with a target of $25.00, reflecting a cautious outlook on Pfizer's future performance.
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Analyst Views on PFE
Wall Street analysts forecast PFE stock price to rise
16 Analyst Rating
5 Buy
11 Hold
0 Sell
Moderate Buy
Current: 28.550
Low
24.00
Averages
28.56
High
35.00
Current: 28.550
Low
24.00
Averages
28.56
High
35.00
About PFE
Pfizer Inc. is a research-based, global biopharmaceutical company. The Company is engaged in the discovery, development, manufacture, marketing, sale and distribution of biopharmaceutical products worldwide. Its Biopharma segment includes the Pfizer U.S. Commercial Division, and the Pfizer International Commercial Division. Its product categories include oncology, primary care and specialty care. Its oncology products include Ibrance, Xtandi, Padcev, Adcetris, Inlyta, Lorbrena, Bosulif, Tukysa, Braftovi, Mektovi, Orgovyx, Elrexfio, Tivdak and Talzenna. Its primary care products include Eliquis, Nurtec ODT/Vydura, Zavzpret, the Prevnar family, Comirnaty, Abrysvo, FSME/IMMUN-TicoVac, Nimenrix, Trumenba, and Paxlovid. Its specialty care products include Xeljanz, Enbrel (outside the United States and Canada), Inflectra, Abrilada, Cibinqo, Litfulo, Eucrisa, Velsipity, the Vyndaqel family, Genotropin, and others. Its PF-08653944 is an ultra-long-acting fully biased GLP-1 receptor agonist.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Market Competition Dynamics: The launch of the Wegovy pill is seen as the beginning of a new era in weight-loss medications; however, analysts note that the rapid increase in prescriptions may slow down as Foundayo approaches its market entry, potentially impacting Wegovy's market share.
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