Olaplex Shares Jump 51% Following Henkel Acquisition Announcement: Will It Rise Above Penny Stock Status?
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 26 2026
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Should l Buy OLPX?
Source: Barron's
- Olaplex Holdings Surge: Shares of Olaplex Holdings are experiencing their largest single-day percent increase on record.
- Acquisition by Henkel: The surge follows the announcement that German conglomerate Henkel will acquire the hair care brand for approximately $1.4 billion.
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Analyst Views on OLPX
Wall Street analysts forecast OLPX stock price to fall
7 Analyst Rating
2 Buy
4 Hold
1 Sell
Hold
Current: 2.030
Low
1.25
Averages
1.98
High
4.00
Current: 2.030
Low
1.25
Averages
1.98
High
4.00
About OLPX
Olaplex Holdings, Inc. is a foundational health and beauty company. Its Complete Bond Technology works by protecting, strengthening and relinking all three bonds during and after hair services. Its product portfolio includes 23 products that support the hair health needs of its professional hairstylist and consumer communities. It developed its patent-protected bond-building technology, Bis-amino, which works on the molecular level to repair the hair’s disulfide bonds. Leveraging its Bis-amino technology, its two-part salon and at home bond-building treatments are complete bond builders that can repair all three main chemical bonds deep inside the hair: hydrogen, ionic and disulfide bonds. Its OLAPLEX Bond Shaping Technology is a proprietary peptide that penetrates deep into the hair to strengthen, rebuild, and reform curl-shaping disulfide bonds. Its products are sold globally through an omnichannel model serving the professional, specialty retail, and direct-to-consumer channels.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Transaction Value: The deal between Olaplex and Henkel is valued at approximately $1.4 billion, with shareholders set to receive $2.06 per share in cash, which could impact the company's future financial stability.
- Board Accountability: The investigation focuses on whether the Olaplex board is fulfilling its fiduciary duties to all shareholders, particularly regarding potential conflicts of interest in the transaction that could harm shareholder rights.
- Competition Limitation Clause: The transaction agreement includes clauses that restrict competing bids, imposing significant penalties if Olaplex accepts another offer, which may deter other potential acquirers and affect the company's valuation.
- Legal Litigation Risks: Ademi LLP specializes in shareholder litigation and may challenge Olaplex's transaction legally; if violations are found during the investigation, the company could face legal liabilities and financial repercussions.
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- Olaplex Shareholder Payout: Under the proposed sale to Henkel US Operations, Olaplex Holdings shareholders are anticipated to receive $2.06 per share in cash, providing a direct financial benefit to shareholders amidst the transaction.
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- Stock Performance: Olaplex Holdings Inc's shares have surpassed the average analyst 12-month target price of $1.84, currently trading at $2.01, indicating market optimism regarding the company's future prospects.
- Analyst Reactions: When a stock reaches an analyst's target price, they may either downgrade on valuation or raise the target, reflecting the market's focus on fundamental changes at Olaplex, which could influence investor decisions.
- Target Price Distribution: Among the 8 analysts covered by Zacks, target prices range from $1.40 to $2.50, with a standard deviation of $0.367, highlighting differing views on Olaplex's future performance, necessitating careful investor assessment.
- Investor Signal: The stock's rise above the target price provides a good signal for investors to reassess the company, prompting them to consider whether the current valuation is justified or if it might be time to take profits.
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- Acquisition Deal: German consumer goods giant Henkel has agreed to acquire Olaplex for $2.06 per share in cash, totaling $1.4 billion, marking the end of Olaplex's disappointing run as a public company.
- Stock Surge: Following the announcement, Olaplex's stock surged by 51.13% to close at $2.01, with trading volume reaching 104.6 million shares, approximately 2,904% above its three-month average, indicating strong market reaction to the acquisition.
- Market Performance: Since its IPO in 2021, Olaplex's stock has plummeted by 92%, and this acquisition provides much-needed liquidity, potentially offering investors a timely exit opportunity.
- Industry Consolidation: Olaplex's niche products may find better synergy within Henkel's brand portfolio, and the acquisition could help Henkel expand its influence in the personal care market while providing Olaplex with stronger market support.
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