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OLPX Should I Buy

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Intellectia

Should You Buy Olaplex Holdings Inc (OLPX) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
2.020
1 Day change
0.50%
52 Week Range
2.020
Analysis Updated At
2026/03/27
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Olaplex Holdings Inc (OLPX) is not a good buy for a beginner, long-term investor at this time. The stock is being acquired by Henkel for $2.06 per share, which limits its upside potential. Additionally, the stock is currently trading near the acquisition price, and there are no significant trading signals or catalysts to suggest further growth opportunities. Holding the stock or exploring other investment opportunities may be more suitable.

Technical Analysis

The stock is in an overbought condition with RSI_6 at 90.232. The MACD histogram is positive at 0.0502, indicating bullish momentum. Moving averages are bullish (SMA_5 > SMA_20 > SMA_200), and the stock is trading near its resistance level of R2: 2.03. However, the acquisition news caps further upside potential.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
5
Buy
13

Positive Catalysts

  • Henkel's acquisition of Olaplex for $2.06 per share in cash provides a clear exit strategy for current shareholders. The acquisition has been unanimously approved by Olaplex's board, ensuring transaction certainty.

Neutral/Negative Catalysts

  • Ademi LLP's investigation into potential breaches of fiduciary duty related to the acquisition could create uncertainty. Analysts have downgraded the stock following the acquisition announcement, and the stock's upside is capped at $2.06 due to the acquisition price.

Financial Performance

In Q4 2025, Olaplex reported a 4.35% YoY increase in revenue to $105.12M and a 48.89% YoY improvement in net income to -$13.1M. EPS improved to -0.02, up 100% YoY. However, gross margin dropped slightly to 59.65%, down -1.03% YoY, indicating some operational challenges.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts have downgraded the stock following the acquisition announcement. Canaccord downgraded the stock to Hold with a price target of $2. Evercore ISI lowered its price target to $2.50 from $4, and Barclays raised its target to $1.75 from $1.25, citing concerns about company fundamentals and potential headwinds in 2026.

Wall Street analysts forecast OLPX stock price to fall
7 Analyst Rating
Wall Street analysts forecast OLPX stock price to fall
2 Buy
4 Hold
1 Sell
Hold
Current: 2.010
sliders
Low
1.25
Averages
1.98
High
4
Current: 2.010
sliders
Low
1.25
Averages
1.98
High
4
Telsey Advisory
Market Perform
maintain
$2
AI Analysis
2026-03-27
New
Reason
Telsey Advisory
Price Target
$2
AI Analysis
2026-03-27
New
maintain
Market Perform
Reason
Telsey Advisory raised the firm's price target on Olaplex (OLPX) to $2.06 from $2 and keeps a Market Perform rating on the shares. The transaction between Henkel (HENKY) and Olaplex does not come as a surprise, with the firm believing Henkel is a "natural acquisition fit" given its branded haircare product portfolio, the analyst tells investors.
Canaccord
Buy
to
Hold
downgrade
$2
2026-03-26
New
Reason
Canaccord
Price Target
$2
2026-03-26
New
downgrade
Buy
to
Hold
Reason
Canaccord downgraded Olaplex to Hold from Buy with an unchanged price target of $2 after the company agreed to be acquired by Henkel for $2.06 per share in cash.
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